Fashion
5 Elegant, Throw-On Pieces You'll Find in a French Girl's Autumn Capsule Wardrobe
I always find the turn of the seasons a uniquely motivating time to revisit my wardrobe and take stock of what’s really working. I’m not…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Balenciaga Just Dropped 10 Wildly Expensive-Smelling Perfumes—Including One
All fragrances create a sense of escape, but the best ones (well, at least in my opinion) catapult you to an entirely different era. The…
Fashion
I'm Dreaming of a Vampy Girl Fall—The 11 Makeup Products I Can't Wait to Wear
Now that the air has officially turned crisp, Wednesday Part 2 has dropped on Netflix, and my local Trader Joe's has all but transformed…
Fashion
Minimalism With a Side of Trend-Forward Chicness Is My Fall Vibe—These 32 Nordstrom Items Will Elevate a Closet
I've been building my fall wardrobe and experimenting with styling existing pieces in fresh ways. I'm describing my fall vibe as…
Fashion
The Fall 2025 Shopping Guide
We're entering an unprecedented time in fashion. Upward of 15 new creative directors will take the helm at the biggest fashion houses,…
Fashion
The New Elite Way to Shop Is Off the Grid and Invite Only
Stylist Lizzie Wheeler's Instagram Close Friends story isn't filled with emotional oversharing or long-winded rants about her annoying…
Fashion
All of My Friends and I Shop at Shopbop—These 33 New Fall Items Are the Standouts
Shopbop is a special retailer that consistently serves as a shopping resource, whether I'm looking for versatile basics or trendier items…
Fashion
Playful, Nostalgic, and High Fashion: Welcome to Baby-Doll Fall
Marc Jacobs has long treasured a sense of childlike wonder (at his spring 2024 show, models walked like stiff paper dolls underneath a…
Fashion
Selena Gomez Just Cosigned the Unexpected Fall Lip Color Taylor Swift Has Been Wearing on Repeat
Selena Gomez is no stranger to a trendsetting beauty moment, from fuchsia eye shadow at the 2017 Met Gala to bright-blue nails. The…
Fashion
Jodie Turner-Smith Is Finding Herself Again and Again and Again
At 7:37 a.m. on a hot summer Friday in my Brooklyn apartment, I am sitting in a film class taught by actress Jodie Turner-Smith—like one…
Fashion
The Fall Issue: Your Guide to What Matters in Fashion and Beauty Right Now
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
I Like Leggings, But I Love Jeans—5 Incredibly Chic Denim Outfits I'm Rotating This Autumn
As much as I love the hazy days of summer, I can officially say I’m ready to embrace autumn in all its cosy glory. While I wouldn’t call…
Fashion
I Was One of the First to Get My Hands on Glossier's New Blusher—Here's My Honest Verdict
It's not often that you'll find me fawning over yet another makeup launch, let alone a blush. But every beauty insider knows that Glossier…
Fashion
Event Dresses For Now & Later - Julia Berolzheimer
De Castro Dress, Prada Bag (sold out, similar here), Gucci Sandals, Rainbow K Earrings Event dressing for this time of year has its own…
Fashion
Goodbye, Sweetheart Necklines: Kirsten Dunst Wore the Pretty Wedding Dress Trend Brides Will Prefer in 2026
It's official: there's a vibe shift afoot. The classic sweetheart neckline can always be revisited in the future, but right now, I'm…
Fashion
Step Aside, Suede—The Fall 2025 Bag Trend That'll Make You Look Rich and Elegant Is Here
If you're ever wondering what the latest bag trends are, just look to Jennifer Lawrence. Her collection is truly jaw-dropping, and every…
Fashion
Tate McRae Is Already Wearing the #1 It Bag of 2026
Now that we've entered the final few months of 2025, some of us are already planning our 2026 wardrobes. I rarely splurge on designer…
Fashion
Not Classic Ballet Flats, Not Loafers—Everyone With Cool Style Will Be Wearing These Shoes With Black Trousers in Fall 2025
I love dresses and skirts, but more often than not, I reach for pants. Usually, I wear jeans—both stovepipe and baggy styles—but when I…
Fashion
Madewell Just Launched a Capsule Collection With Dakota Fanning—These Jeans and Tees Will Become Everyday Pieces
We love a great collaboration, and today we're excited to share (and shop!) the launch of Madewell's limited-edition capsule collection…
Style
Stephen Shore’s Precocious Adolescent Eye
How did this happen? To begin with, Shore had an uncommonly encouraging and generous family. His uncle Leo, a naval engineer, noticed that…
Fashion
Tommy Hilfiger’s Fall Collection Is Here—And We Can’t Stop Talking About It
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
Chat, What Color Trend Looks Best With a Gray Bag? It's This One
I’m genuinely so happy monochromatic outfits are trending this fall, fromall-gray toall-black. Now, another head-to-toe color trend is…
Fashion
The 5 Shoe Trends *Everyone* Should Own, According to New Stuart Weitzman Ambassador Emma Chamberlain
Ask any celebrity about their favorite red carpet shoes, and you're bound to hear one brand over and over again: Stuart Weitzman.…
Style
The 2025 National Book Awards Longlist
This week, The New Yorker is announcing the longlists for the 2025 National Book Awards, including Young People’s Literature, Translated…