Fashion
Not Milky, Not Glazed—Tulle Nails Are the Neutral Manicure to Ask for This Autumn
As a nail trend-obsessed beauty editor, I have a particular penchant for sheer nail polishes. Whether it be sheer pink or milky white…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
The New Spring 2026 Aesthetic Is Glamorous Music Festival Dressing, According to Burberry
Ever since Daniel Lee took the helm at Burberry, all eyes have been on the brand. Understandably, it can take designers a few seasons to…
Fashion
Taylor Swift Just Wore the Fall Shoe Trend That's All Over Zara, Steve Madden, and H&M
If you've been following Taylor Swift's personal style for a long time, you might have noticed a new obsession of hers: watches. Swift…
Fashion
32 Nordstrom Sale Items To Buy For A Fall Wardrobe Refresh
There’s nothing we love more than a Nordstrom sale here at WWW—especially a surprise one! Nordstrom launched a secret sale with many…
Fashion
Gwyneth Paltrow's New Gucci Boots Just Reignited a Frenzy for This 2000s Trend
A new era is upon us at Gucci. The famed Italian house's new creative director, Demna Gvasalia, formerly of Balenciaga, has just unveiled…
Fashion
Not Black, Not White: The Very 2025 Sneaker Color Trend Fashion People Are Wearing to the Airport RN
As of July 2025, the Transportation Security Administration (TSA) no longer requires shoe removal at security checkpoints nationwide. This…
Fashion
Breaking: Meghan Markle Just Endorsed Wearing Navy With This Uber Rich Shoe Color (It's Not Black or White)
These days, we don't get Meghan Markle sightings nearly as often as we'd like, so when she does make an appearance somewhere, it's a…
Fashion
I Scrolled Through Hundreds of Fall Arrivals to Find the 48 Most Noteworthy for You
Word around town is that most places are still experiencing 80-degree weather, but that won't stop me from purchasing a light layer or…
Fashion
I’m a Senior Shopping Editor—These 25 On-Sale Shopbop Finds Have My Undivided Attention
I think it's safe to say that fashion people drop everything they are doing when they hear that new discounted gems have been added to the…
Fashion
I'm in My Sporty Girl Era and It's Actually Made My Wardrobe Cooler—These 30 Pieces Are Proof
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.…
Fashion
I’m a Gen Z Fashion Editor—This Is the NYC-Approved Fall 2025 Outfit Trend I’m Copying Bar for Bar
It’s officially fall, and I, for one, already miss summer, but I’m excited to continue ideating fall outfits. I prepared a bit during the…
Fashion
Not Ballet Flats, Not Loafers—Amelia Gray Just Wore the Flat-Shoe Trend in Italy That's Everywhere This Fall
When she wasn’t walking her first Italian show of the season at Alberta Ferretti today, Amelia Gray stepped out during Milan Fashion Week…
Fashion
No Need to Reach For Black and White—Kate Middleton Found the Elevated Colour Combo That Looks Just as Chic
Occasionally my friends come to me for the odd styling tip, and while sometimes we talk seasonally specific trends, most often I end up…
Fashion
I’ve Been Street Style-Spotting in London—These Are the 5 Trends Taking Off Right Now
As much as I love dissecting runway looks straight off the catwalk, for me, nothing quite compares to the joys of street style.…
Fashion
I Just Tried Zara's Latest Expensive-Looking Drop—These Pieces Are Set to Sell Out By October 1st
Welcome to The Great Try-On. With autumn well and truly in the air, we seized the opportunity to try on some of the best new-in pieces…
Fashion
Yes, Ballet Flats Look Good With Skirts, But They Look Even Better As Part of This Parisian-Approved Combo
One thing I can always count on is the ballet flat. It remains a constant throughout each season. This summer, we spotted the Parisian…
Fashion
Suddenly, Every Londoner With Good Taste Is Styling Their Fall Loafers Like *This* (and Not Like This)
Yesterday marked the end of London Fashion Week. While the runways showcased collections from designers like Chopova Lowena, H&M, and…
Fashion
Sure, Beige Trenches are Timeless—But Honestly, I Find This Alternative Neutral Much More Chic
For as long as I can remember, my style has leaned toward the low-key and streamlined. I’ll dip into a trend here and there, but at heart…
Fashion
Our Editors Have Spoken—These Are the Levi's Icons Everyone Will Be Wearing This Season
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
I Just Went to NYFW—These Are the Emerging Brands That Stood Out to Me
While I'll always look forward to the marquee names at New York Fashion Week—the kind of shows you base your entire calendar around—I get…
Fashion
35 Best Statement Earrings, Editor Approved, Split by Price
From experience, I’ve discovered you’re either a statement earrings person or not. I’ve always understood the unwavering appeal of an…
Fashion
The Essence of an Internet Boyfriend: An Analysis of the Beauty Staples that Would (Probably) Spill Out of Our Fave A-List Actors' Bags
What is the essence of an internet boyfriend? That's the question I found myself asking on an average Tuesday after a conversation with…
Fashion
The Fashion-Insider Guide to Milan: The Most Stylish Places to Stay, Shop, Dine, and Go
Welcome to Who What Wear Travels, a series of curated guides to destinations the fashion set loves. Consider this your download on…
Fashion
7 Shoes Our Fashion Editors Are Retiring This Autumn and 7 They're Wearing Instead
When it comes to footwear trends, the autumn/winter 2025 collections have ushered in a new mood—after years of chunky, thick soles there…