Fashion
The Great Try-On: Autumn 2025
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
I Just Attended a Black Tie Wedding In Montecito, Here's Everything the Best-Dressed Guests Wore
I recently returned from a friend’s wedding in Montecito, California, where attendees arrived in their finest wedding guest attire for the…
Fashion
Step Away From the Leggings—This Is the Low-Key Pant Trend You'll See Everywhere This Fall
As a very famous Oscar-winning actress, Jennifer Lawrence is known for a great many things, and I'm taking it upon myself to add best…
Fashion
Reformation Just Launched A Collaboration With Nara Smith
If you’re online—even just a little—there’s no way you haven’t heard of Nara Smith. The model and content creator often goes viral for…
Fashion
J.Crew’s New Fall Leather Jackets Are Already Celeb-Approved—Just Ask Chloe Fineman
Just the other week, J.Crew kicked off NYFW with a takeover of the iconic 190 Bowery building. The brand transformed the space into a…
Fashion
How Jennifer Anderson Is Empowering Parents Through Kids Eat in Color
Welcome toSecond Life, a podcast spotlighting successful people who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
Spotted at JFK Airport: The Anti-Trend Sneakers Olivia Wilde Swears By For Long-Haul Flights
Everyone who's ever sat for 12 hours on an airplane knows that comfort is key for long-haul flights; then again, so is looking chic,…
Fashion
Live from London, Here's Everything Our Editors Just Wore to Fashion Week
While the rest of the UK is turning its attention to what to wear for the autumn season, the fashion world has all eyes on spring/summer…
Fashion
I'm Redecorating My Dining Room—31 Timeless and Elevated Pieces Currently On My Moodboard
Before the start of the pandemic my family moved into my childhood home. We had another baby on the way and were more than happy to get…
Fashion
Confirmed: This ‘90s-Inspired Haircut Is Making a Major Comeback This Autumn
Ask me where to look for the latest hair trends and I could tell you so many different things. Runways, street style, hair experts,…
Fashion
Hold the ‘90s Straight-Legs, New York's Fashion Darlings Are Defaulting to These Comfy Jeans Instead
Straight-leg jeans may have a permanent place in the wardrobes of New Yorkers, but that doesn’t mean they’re the only silhouette in…
Style
The Art of the Impersonal Essay, by Zadie Smith
If it were up to me, for example, I would very happily switch that rickety, always ill-fitting term “humanism” with something broader,…
Style
Ian McEwan Casts the Climate Crisis as a Story of Adultery
At the start of “What We Can Know,” Ian McEwan’s eighteenth novel, the year is 2119 and the humanities are still in crisis. Thomas…
Style
Reading the New Pynchon Novel in a Pynchonesque America
As for pace, “Shadow Ticket” reads like one of its subplots, about the Trans-Trianon 2000, a two-thousand-kilometre motorcycle circuit…
Fashion
I Can't Believe This Chic Suede Jacket Is From the High Street—and Already Selling Out
As soon as September arrives, securing a suede jacket on the high street becomes something of a challenge. The most covetable styles are…
Fashion
Wool Trench Coats, Tailored Trousers, and These 13 Gothic Perfumes—the Editor Blueprint for a Dark Academia Fall
There are many ways that fashionable people approach fall style. Some play the layering game and stack woolen trenches over cashmere…
Fashion
6 Celebrity Autumn Outfits to Copy This Season
If it's been a while since you've looked at a jumper or styled a pair of knee-high boots, some inspiration is always welcome. It's the…
Fashion
Demna's Gucci Is Here, and It's a Study in Gucciness
It is the last day of London Fashion Week technically, but not spiritually. Twelve hours ago, at 2 a.m. New York time, Gucci dropped all…
Fashion
I’m Not Saying We’re Done With These 5 Styles, But These 5 Autumn Fashion Trends are Far More Elegant
Call me cliché, but I take the changing of the season as an invitation to upheave my wardrobe and begin anew. There are parameters to this…
Fashion
Trust Me—This Perfume Brand Is Why London's Chicest Women Smell So Expensive
While the best French perfumers are known for bottling Paris’ effortless, elegant vibes, and US fragrance brands are famed for capturing…
Fashion
I've Perfected the Autumn Evening Routine—Here's My Cosy Step-by-Step Itinerary
As the nights draw in, I've pledged to make more of an effort to romanticise my autumn evening routine this year. A new season is a great…
Fashion
Fine, I Won’t Gatekeep—These 27 Abercrombie Finds Are Too Chic to Miss (and They're All On Sale)
All the new fall arrivals from Abercrombie & Fitch have the attention of every shopping and fashion editor I know thanks to the brand's…
Fashion
I’m a Senior Shopping Editor—These 29 On-Sale Nordstrom Basics Are Instant Closet Staples
Just popping in to let you know that the 2025 Nordstrom Fall Savings Event has officially started. I highly recommend quickly heading over…
Fashion
Swerving Pointed-Toes, This is the Old-School Shoe Trend I've Seen Countless Stylish Women Wearing Instead
Sometimes, despite being right in the weeds of fashion's trend cycle, a silhouette sneaks up on me. One moment, it feels long forgotten,…