Fashion
If Polka-Dot Skirts Were Your Summer Go-To—This is the Autumnal Upgrade You Need to Know About
I, like so many others, was well and truly swept up in the polka-dot craze of the summer. Playful, peppy and easy to style, that print…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
I Tasked Ralph Lauren's AI Stylist With Outfitting Me for Fall—See How It Did
For years, the Ralph Lauren brand has been synonymous with a particular styling sensibility, one that's tailored, classic, a bit preppy,…
Fashion
And Now, 10 Iconic Celebrity Jeans Outfits That Are Permanently on My Moodboard
If there's one item that everyone needs to have in their wardrobe, it's a pair of jeans. Wide-leg or straight, light wash or deep indigo,…
Fashion
5 Expensive-Looking Autumn Jacket Trends H&M Has Perfected
With autumn very nearly in full swing, I've spent some time this week reorganising my capsule wardrobe, sectioning it into categories that…
Fashion
15 Years Later, This "Hypnotic" Parisian Perfume Is Still My #1—Here's Why
As a beauty editor, I’ve tested hundreds—if not thousands—of perfumes, but I only keep a few on my dressing table. They’re the chosen…
Fashion
I've Always Had Weak, Bendy, Brittle Nails—This Nail Polish Has Saved Them
Since quitting gel nails a couple of years ago after developing an allergy (sob), I've made it my side quest in my job as a beauty editor…
Fashion
As a Brunette, These Are the 6 Autumn Hair Colours I'm Considering Next
As a brunette, I've experimented with several shades of brown hair during my ten years as a beauty journalist. And when it comes to trying…
Fashion
Tempted to Try Animal Print? These 7 Looks Will Persuade Even the Most Minimalist of Fashion Fans
The most commonly used phrase when we get dressed each day? "I have nothing to wear." The second? Almost certainly some variation of "How…
Fashion
Well-Dressed Women in London, New York and Paris Will Be Wearing One of These 8 Coat Trends This Autumn
This might be controversial to say, but I’m actually looking forward to the temperature dropping here in the UK. From chic knee-high boots…
Fashion
A Peek of Plaid - Julia Berolzheimer
Plaids and checks mark the first day of fall with a sense of renewed energy, honoring tradition while embracing a contemporary spirit.…
Fashion
The New Prada It Shoe For Fall 2025 Is Here, and It's a Vintagey, Cool-Girl Heel
As a fashion editor, shoe lover, and big Prada fan, the sight of a celebrity wearing a new Prada It shoe completely stops me in my tracks.…
Fashion
For the First Time, Well, Ever, Jeans With a T-Shirt Isn't Our Fall Uniform—This *Is*
Whereas summer is all about being carefree with your outfits and dressing based on your mood (and the weather, of course), fall, at least…
Style
Picturing a Chinatown Family Across Twenty-Two Years
Once the family settled into their new normal, Holton resumed his photography. The tones of these prints are darker: shadows replace the…
Fashion
Forget Designer—The Most-Worn Item at Fashion Week Was From This High Street Brand
Autumn has arrived and with it comes a shift in the fashion mood. The light, playful motifs of summer—polka dots, florals, lace—are giving…
Style
What It’s Like to Get Really, Really High
Ojos del Salado rises more than twenty-two thousand feet above sea level, on Chile’s northeastern border. It is the world’s tallest…
Fashion
I Have The Row Taste On A Budget—These 7 Brands Delivered
Here’s the thing: I adore The Row. The bags, the coats, the kind of trousers that instantly make you feel like the most put-together…
Fashion
Celebrities Have Forgotten About All-Black Outfits—They’re Head-to-Toe In this Expensive-Looking Shade Instead
Whenever I’m stuck on what to wear (read: most mornings when the clock is ticking and I’m running late), I reach for all black.…
Fashion
A Makeup Artist Asked Me How I Get My Skin So Glassy—This No-Snail Snail Mucin Is My Secret Weapon
Skin-related compliments are always a win in my book, but I especially light up (pun intended) when the praise comes from a makeup artist.…
Fashion
Sorry, Heels, Flats, and Loafers—9 Fall Sneaker Trends That Matter Way More
Summer calls for sandals, and winter calls for boots, but what about fall? With the season fast approaching, I've been thinking long and…
Fashion
Chic, Fashion-Forward, and Under $100—45 Nordstrom Fashion Finds You Can Easily Integrate Into Your Wardrobe This Fall
As you know, we love a great Nordstrom find here at Who What Wear, and what gets us even giddier is when said find comes with an…
Fashion
I Don’t Watch Sports, But I'm Stealing These Jersey Outfit Trends From the Stands
I can honestly say I do not watchsports very often. I grew up surrounded by various sports in my hometown, including soccer, American…
Fashion
The Best Black Shoes for Women to Add to Your Rotation
If you glance at my shoe rack, there's a clear winner when it comes to colour. Black is far more present than any other, and for good…
Fashion
I'm Done Gatekeeping: This Korean Skincare Brand Is Behind My Healthiest Skin to Date
Say what you will about K-beauty skincare, nothing changes the fact that it flipped the skincare industry on its head—encouraging us to…
Fashion
Fashion People Consider These 9 Nail Polishes to Be a Critical Element of Every Chic Outfit
There’s something about freshly painted nails that just feels like having your life together—even if your inbox is feral and your laundry…