Business
Why Is GM Designing Its Coolest EVs for Overseas Markets?
American Buyers Missing Out on Bold Design… Potentially General Motors just unveiled a striking electric crossover design study through…
Tag
Coolest
Fashion
The Coolest Londoners, Scandis and Parsians Agree—This Coat Trend is Winter’s Chicest Buy
With winter’s blustery days settling in for the long haul, the memory of stepping outside without at least three layers already feels…
Fashion
The Serrated Bob Is Destined to Be 2026's Coolest Haircut—Here's How to Wear It
It's been a while since I've written about a bob hair trend. Whilst the bob hairstyle has been one of the most popular short haircuts of…
Fashion
Everywhere I Go in London, the Coolest People Are Wearing This Navy Jumper
Now that the coldest season has taken hold, I’ve been keeping a close eye on the knitwear trends emerging across London. As I’ve been…
Fashion
The Fashion-Person Guide to Aspen: The Coolest Places to Be and Be Seen
Welcome to Who What Wear Travels, a series of curated guides to destinations the fashion set loves. Consider this your download on…
Fashion
Prediction: The Coolest Dressers Will Wear This Pretty Trend to 2025 Holiday Parties Instead of LBDs
With the holidays very much on the horizon, the first thing to think about is what you're going to wear for them. (Yes, I'm biased.)…
Fashion
All the Coolest Girls I Follow Are Wearing This
There’s a very specific shoe trend making its way into my feed right now, and all the coolest girls I follow are already on board. It’s…
Fashion
It's Official: Dua Lipa's Red Halo Nails Are the Coolest Way to Wear a Fall-to-Winter Manicure
I love a good seasonal manicure. Rich espresso nails for fall? Check. OPI's iconic Funny Bunny Nail Lacquer ($12) to mirror the winter…
Fashion
Sorry, Millennials—Gen-Z Has Just Found The Coolest Way To Wear Bootcut Jeans and It Involves These Exact Shoe Pairings
While the very nature and name of this viral denim style might indicate that the best shoes to wear with bootcut jeans be the footwear…
Fashion
2025's Biggest Skirt Trend Looks Coolest When Worn With These Shirt and Heel Trends
It’s official: Celebrities are endorsing the skirt trend of the year, on the heels of it making appearances on the Gucci and Max Mara…
Business
I Thought Giraffe Manor Was the Coolest Stay in the World—Then I Found This Place
There’s a good chance you haven’t heard of Saruni Samburu. I hadn’t either, at least not until I found myself bouncing up a steep rocky…
Fashion
IMO, Styling Fall's Coolest Color Combination Starts With These Sneakers
It's not every season that color trends speak to me, but Fall 2025 collections are inspiring me to have a bit more fun with my usual hues.…
Fashion
Consider This Your Heads-Up: The Coolest People in Fashion Are Already Wearing This New Elegant Outerwear Brand
Rob Zangardi is a true fashion icon. As a highly sought-after stylist to the stars, he's dressed some of the most high-profile…
Fashion
Jeans, Jacket, Shoes: This Precise 3-Part Outfit Is What the Coolest Fashion People Are Wearing
As a new season begins, I like to take stock of my wardrobe and establish a few outfit formulas I can rely on over the coming…
Fashion
All of the Coolest People I Follow Just Bought Into This New Autumn Denim Shape
The denim style set to dominate autumn wardrobes is here, and it's not for the faint of heart. Every cool girl I follow just swapped out…
Fashion
Sorry, Cherry! The Coolest New Perfumes Decided Blackberry is Fall's #1 Fragrance Note
So far, 2025 has been defined by all things cherry. I'm talking about "cherry blossom makeup," black cherry lipstick, cherry-red nails,…
Fashion
Straight From the Streets of NYFW: 6 Trends Fashion's Coolest Dressers Are Wearing
For some, mid-September means back to school and the start of football season. For fashion people, it means it's time for another New York…
Fashion
All of the Coolest People I Follow Just Bought Into This New Fall Denim Shape
The denim style set to dominate fall wardrobes is here, and it's not for the faint of heart. Every cool girl I follow just swapped out her…
Fashion
I'm Calling It Now: The Coolest Fall Denim Outfits Won't Include Black *or* Blue Jeans
Don't worry. Blue and black jeans are not entirely out for fall, but they'll likely be overshadowed by bolder washes, such as red.…
Beauty
Barn Jackets Are Fall’s Coolest Outerwear—6 Stylish Ways to Wear Them Right Now
Thanks to Prada, the barn jacket has been elevated to seasonal essential—the label’s spring/summer 2024 collection included a parade of…
Fashion
The Coolest People I Know Are Opting for This Low-Maintenance Fringe for Autumn
I’ll start this off by being frank. If you consider yourself a clean girl, this haircut is probably not for you. But for those of us who…
Fashion
My Coolest Friend Just Moved—I Sent Her 31 Charming Home Décor Finds That Will Have Guests Asking, "Where'd You Get That?"
My coolest friend just moved apartments, packing up her tiny Manhattan studio for an equally teeny one-bedroom space, but now, she has an…
Fashion
Only the Coolest Dressers Are Trying This £0 Styling Trick RN—It’ll Transform Your Trousers
Despite spending my days writing about, analysing and cataloguing trends, every so often a new-season shift sneaks past me—until suddenly,…
Fashion
From Portugal to Paris—All the Coolest Fashion People Are Wearing This Joyful Jewelry Trend
If you haven't already noticed, it's officially a sardine girl summer. The fashion set can't get enough of the whimsical fisherman…