Fashion
Cropped Jeans Look Coolest With the Comfortable Summer Shoe
I'm a jeans person through and through, and during the summer months, no pair gets more wear than my cropped styles. Currently enjoying a…
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Coolest
Fashion
Bella Hadid Just Wore the Coolest '00s Trouser Trend With Trainers
With summer just around the corner, I’ve been thinking about nailing down a few easy outfit formulas that will make getting dressed a…
Fashion
The Coolest People I Know Are Breaking This Dated Jewelry Rule in 2026
From Chloé FW 26 runways to maximalist enthusiasts, if you've embraced the mixed-metal jewelry trend, then you're in the know. How I see…
Fashion
Not Cigarette Pants—This Trouser Trend Looks the Coolest With Sneakers
Slim-fit pants have had a great resurgence in the last few years (whether we like it or not). Cigarette pants and even capri pants have…
Fashion
Just in Case You Needed a Reminder, Heels Look Coolest With This Legging Style
In the past, leggings had a reputation similar to sweatpants, in that they were often worn for comfort rather than fashion. Now, that's…
Fashion
The Coolest NYC Dressers Are Very Into Florals Right Now
Floral prints come back around every spring like clockwork. Despite their seasonal prevalence year after year, though, florals haven’t…
Fashion
The 7 Coolest Portuguese Brands, According to Lisbon Local Rita Montezuma
Rita Montezuma is a Who What Wear editor in residence. She's a Portuguese influencer, creative director, and stylist with nearly a million…
Fashion
Agolde Just Launched a Collab With Maria McManus—Here Are the Coolest Pieces We're Shopping
It is a truth universally acknowledged that every fashion editor on our team owns a pair of Agolde jeans. We've been longtime fans of the…
Fashion
This Is the Coolest Way to Wear the Spring Basic Everyone Owns in 2026
There's one piece of clothing I'll always turn to daily when it’s finally warm out: a white tank top. I love a crisp white ribbed tank to…
Fashion
Gracie Abrams's Anti-Date-Night Outfit Is the Coolest Thing to Wear on a Date in 2026
Something I've noticed and that you may have too: "Date-night dressing" isn't really a thing anymore, is it? People just wear whatever…
Fashion
2026’s It Bag Has Just Been Crowned, and All The Coolest Women You Know Already Own It
If 2025 was the year of the comeback bag, 2026 is only continuing the reissue renaissance, pulling once-iconic luxury bags from the…
Fashion
Bootcut Jeans Are So Back—These Are the Anti-Trend Shoes They Look Coolest With
If you follow denim trends, you've probably noticed that we're in a time in which everything old is new again. Skinny jeans, cigarette…
Fashion
The 30 Zara Items All My Coolest NYC Friends and I Have In Our Carts
As a New York City resident, I’ve learned that outfit inspiration is everywhere. My most fashion-forward friends and I are always spotting…
Fashion
A New Prada It Bag Is Taking Over the Coolest Neighbourhoods
I’m known as a bag lady among my family and friends because I always have at least two bags on my person at all times. One fun, the other…
Fashion
They Don't Know It Yet, But I Do—The Coolest People Will Be Wearing These Perfumes in 2026
Fragrance really had a moment in 2025. It seemed as if we were searching (and shopping) for the best perfumes more than ever, with all of…
Fashion
The 9 Coolest Flat-Shoe Outfits to Wear in 2026
As someone who wears flats almost daily, I can confirm that you can never have too many flat-shoe outfits in your arsenal. While I agree…
Fashion
Not Black, No Sparkles—Sienna Miller Wore the Partywear Trend the Coolest Dressers Will Be Wearing This Season
There’s no one I turn to for outfit inspiration more than Sienna Miller. So when she stepped out earlier this week, right as I found…
Fashion
Emma Stone Found the Coolest Way to Wear a Brown Coat, Down to Her Red Nails
Brown coats are a necessity for winter—especially this year, given how trendy they are. They're chic, versatile, and functional. I’ve worn…
Fashion
New York It Girls Agree—This is the Coolest Heel Trend to Pair With Skirts Right Now
If you wanted a real-time read on the trends that matter most this season, New York’s subway station last night was the place to be. At…
Fashion
This Brand is Making Golf Apparel the Coolest It's Ever Been
Welcome toSecond Life, a podcast spotlighting successful people who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
What Gen Z’s Coolest Editors, Stylists, and Creatives Are Giving (and Getting) This Holiday Season
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
Nordstrom Just Dropped 5 Winter Trends the Coolest Girls Will Be Wearing
Nordstrom just quietly dropped its winter trend edit, and it’s basically a cheat sheet for getting ahead of every cool-girl outfit you’re…
Fashion
The Coolest Printed Shoe Trend to Wear With Brown This Season Has Revealed Itself
I adore the color brown and all-brown outfits. It’s actually my favorite color to style during winter, and I’ll even wear it often in the…
Fashion
The Under-$10 Item That Will Dominate All of Winter's Coolest Outfits
Knee-high socks (particularly sheer ones) are about to be the under-$10 styling hack that transforms every winter outfit into something…