Fashion
Tate McRae Is Already Wearing the #1 It Bag of 2026
Now that we've entered the final few months of 2025, some of us are already planning our 2026 wardrobes. I rarely splurge on designer…
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Fashion
Fashion
Not Classic Ballet Flats, Not Loafers—Everyone With Cool Style Will Be Wearing These Shoes With Black Trousers in Fall 2025
I love dresses and skirts, but more often than not, I reach for pants. Usually, I wear jeans—both stovepipe and baggy styles—but when I…
Fashion
Madewell Just Launched a Capsule Collection With Dakota Fanning—These Jeans and Tees Will Become Everyday Pieces
We love a great collaboration, and today we're excited to share (and shop!) the launch of Madewell's limited-edition capsule collection…
Fashion
Tommy Hilfiger’s Fall Collection Is Here—And We Can’t Stop Talking About It
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
Chat, What Color Trend Looks Best With a Gray Bag? It's This One
I’m genuinely so happy monochromatic outfits are trending this fall, fromall-gray toall-black. Now, another head-to-toe color trend is…
Fashion
The 5 Shoe Trends *Everyone* Should Own, According to New Stuart Weitzman Ambassador Emma Chamberlain
Ask any celebrity about their favorite red carpet shoes, and you're bound to hear one brand over and over again: Stuart Weitzman.…
Fashion
Summer or Fall, This Is the Casual But Elegant Flat-Shoe Trend That Always Looks Good With Jeans
Isn't it nice when you invest in a shoe trend for one season, only to find out you can enjoy it and wear it again in the next? It saves…
Fashion
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
I turned 40 this year and decided to start investing more intentionally. Something about this compelled me to work toward bringing my…
Fashion
I Only Buy Jewelry That Makes People Ask "Where Did You Get That?"—19 Cool Pieces I'm Eyeing for My Next Purchase
I have strict criteria for my jewelry: It must be compliment-worthy, be unforgettably unique, and make people curious. Where did you get…
Fashion
Spotted on Zoë Kravitz on a Stroll With Harry Styles: Fall 2025's It-Girl Denim Trend
In case the internet or social media hasn't told you yet, Zoë Kravitz and Harry Styles might be dating, if all of the recent hand-holding…
Fashion
My Friend Wanted My Fall Luxury Edit—These Dreamy Bags, Shoes, and Accessories Are Next-Level
Curating shopping lists is my thing as the shopping director here at Who What Wear. On any given day, you'll find me sourcing the latest…
Fashion
Zara Is Brimming With Expensive-Looking Autumn Pieces—21 Styles That Could Pass for Designer
An integral part of my job as an editor is to hunt down those rare high-street pieces that can hold their own against designer…
Fashion
Every Cool Watch Celebrities Wore to the U.S. Open in 2025
If you’ve been following the U.S. Open the past few years, you know this is an event that is about way more than tennis. It doubles as a…
Fashion
There's No Question—These 8 Fall Shoe Trends Will Make You Look Rich
One of the great things about fall shoes is that they inherently look expensive. Give me all the suede, calf hair, croc embossing, boots,…
Fashion
I Set the Revolve Search Price Limit at $150 and Found These 44 Chic Gems
I'm officially in a fall state of mind, which means my daily outfits are starting to make a slow autumnal shift. While shopping for some…
Fashion
Classy, Chic, and Highly Requested: These 9 Nail Colors Will Dominate Fall 2025
It's officially my favorite time of year. Yes, I love fall, but not for the reasons you might think. I love it because of the beauty…
Fashion
Move Aside, Suede—6 Fresh-Feeling Fall Trends Gen Z Is Wearing First This Season
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
My Sister Is Heading to Paris for a Month—13 French Beauty Products I’m Telling Her to Shop ASAP
My little sister is soon entering her Emily in Paris plotline. No, really, she’s relocating from Chicago to Paris for her marketing job…
Fashion
London's Chicest Hairstylists Say These 5 Hair Colours Will Dominate Autumn
As a beauty editor who has written about beauty trends for a decade, there's a key observation you'll find amongst hairstylists. Many…
Fashion
Turns Out, Salmon-Sperm Skincare Isn't a Fad—Why It's the Unexpected Shortcut to Glowy Skin
After working in the beauty industry for over a decade, it will come as no surprise to learn that I approach most skincare trends and…
Fashion
Miu Miu May Be One of the Hottest Brands Right Now, But These 5 Bags Are Forever Investments
With a surname redolent of everything that luxury craftspersonship stands for, it should come as no surprise that Miuccia Prada, the famed…
Fashion
Must Have Boots - Julia Berolzheimer
This season’s must-have boots include sleek riding silhouettes that pair beautifully with denim and knits, soft suede ankle styles that…
Fashion
Run: Adidas's Lace-Up Ballerina Sneaker Is Finally Back in Stock, and We Can Confirm It's Worth the Hype
I had a nightmare the other day that Adidas didn't exist, and everyone dressed far less cool and had very little sneaker game. When I…
Fashion
Gemma Chan, Rosie HW, Sofia Carson: 11 Celebs Wore This Iconic Foundation at the Venice Film Festival
There's only one foundation that meets (nay, exceeds) virtually every standard for icon status. It's A) recommended by an overwhelming…