Fashion
I’d Bet My Next Paycheck Merit’s Latest Lipstick and Leather Bag Will Sell Out By October 8
I've brought my Merit Signature Bag to dinner more times than I can count. While technically a cosmetic bag you receive with your very…
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Fashion
Fashion
Cool Girl Fall Era Loading—30 Picks From Zara, J.Crew, and Gap That Fit the Bill
When it comes to my closet, I'm entering my cool-girl fall era and loving every minute of it. This has meant prioritizing standout pieces…
Fashion
Our Editors Sent Me Their Favorite Animal-Print Finds—21 Chic Styles to Shop for Fall 2025
A love for prints is the common denominator for 2025. Polka dots were everywhere this summer, and celebs, from Hailey Bieber to Kendall…
Fashion
*Not* Suede Boots: The Rich-Looking Boot Trend Fashion People Everywhere Are Wearing With Jeans and Skirts for Fall 2025
Suede boots are an It boot trend every fall, but this year, a fresh style is already becoming the favorite: croc-embossed boots. These…
Fashion
All of the Coolest People I Follow Just Bought Into This New Autumn Denim Shape
The denim style set to dominate autumn wardrobes is here, and it's not for the faint of heart. Every cool girl I follow just swapped out…
Fashion
We Can't Stop Talking About Sydney Chandler, Sci-Fi's Newest Heroine
Since Ridley Scott's Alien first landed in theaters in 1979, the sci-fi horror film has seen a series of movie sequels, crossovers, and…
Fashion
Not a Boot, Not a Loafer—This Is the Polished Shoe In-the-Know Fashion People Are Wearing Right Now
Much like the start of a school year, autumn marks the beginning of a new fashion year. It feels like a momentous reset, as the days start…
Fashion
7 Ingredients That Take Years Off Your Skin and Rival Spendy Treatments, Per Derms
Let me be clear: No topical skincare ingredient will completely replicate the effects of an in-office procedure. A professional…
Fashion
I'm a Stylist—These Are the Only Bags You Need for a Foolproof Capsule Collection
Caitlin Burke is a Who What Wear editor in residence; a stylist; a creative director who has worked with brands like Altuzarra, Brandon…
Fashion
Forget Boots for A Minute—Here Are 5 Chic Alternatives I'm Wearing Instead This Winter
If there’s one thing I love about an autumn/winter wardrobe, it’s the footwear options. As much as I’m a summer girl at heart, sandals are…
Fashion
I Just Want to Smell Like an Expensive French Woman—This Affordable Perfume Is the Secret
As someone who works in beauty, I've tried pretty much every French pharmacy brand on the market, and I've long been a fan of Caudalie…
Fashion
Calling It Now: The Specific Color Combos We Spotted at Jil Sander Will Be Everywhere in 2026
When a new designer takes over at the helm of a major fashion house—as is the case nearly everywhere this fashion month with spring 2026…
Fashion
Rihanna Just Gave Birth Wearing a $100,000 Watch—Get a Close-Up Look
Rihanna and A$AP Rocky have just welcomed their third child, a baby girl named Rocki Irish Mayers. They announced the exciting news on…
Fashion
Shopbop Is Filled With Fall Wardrobe Staples—15 Chic Pieces In My Cart Right Now
When I'm online shopping, I like to set little challenges for myself. Today's rule? Curating wardrobe staples for fall from Shopbop—pieces…
Fashion
It's Official: Wearing These Two Colors Together Is the Key to Rich-Looking Fall Outfits
The bustling streets of NYC are filled with stylish people, but the key to looking chic and rich is much simpler than you might think.…
Fashion
Pamela Love on Being a Rebel in the Jewelry Design Space
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
Internet Personality Tefi Pessoa Shares Her Most-Anticipated 2026 Trend From the Burberry Show
It's the morning of the Burberry show and somewhere in a central London hotel room, a speaker is blasting Britney Spears. In it, Tefi…
Fashion
This Is the NYC Way to Wear the Anti-Trend Jeans Color French Women Are Obsessed With
If you're at all familiar with French style, you probably have noticed by now that the well-dressed residents of France favor the…
Fashion
These Are the 4 London Fashion Week Trends That You'll See Everywhere in 2026
London Fashion Week is officially over, which means it's time to debrief on everything that's happened and how it's going to impact…
Fashion
Yes, Fashion People Are Still Wearing Leggings, But Only This Specific Style (and Not With Sneakers)
Every few months, whispers begin about leggings being "out," but that statement never comes to fruition, and it never will. Leggings in…
Fashion
Actress Selma Blair on Legally Blonde Beauty Malfunctions, Jackie O Bangs, and Her “Goldilocks” Skin Savior
What first strikes me about Selma Blair when we sit down in a lush NYC penthouse isn’t her star power (however palpable it may be), but…
Fashion
Sorry to the Black Pieces In My Closet—I'm Obsessed With This Equally Chic Classic Color for Fall
It's a total cliché but I am a blackaholic when it comes to my outfit rotations. Recently, I have been opening myself up more to another…
Fashion
My Friends Tell Me I have Good Style—I Predict These 29 Chic Zara Finds Will Sell Out This Fall
I’ll cut straight to the chase—Zara’s fall fashion is all I can think about. Not only did I stop in-store twice last week, but I also…
Fashion
Celebs And Fashion People All Own This One Coat Style—And You Can Still Shop It
The longline, floor-sweeping coat has always been a style constant, but this season it’s gone through a decidedly cool upgrade: checks.…