Celebs and Royals Can’t Stop Wearing This Affordable Bag—And It’s About To Sell Out

It’s always telling when women who could carry any designer bag in the world instead reach for something quieter and far more attainable. That’s the intrigue of DeMellier. In a sea of Margauxs, Birkins and Baguettes, this London-based label has carved out its own space: bags that feel every inch as considered and investment-worthy, but come without the five-figure price tag.

Reese Witherspoon is the latest A-lister to be spotted with a DeMellier, stepping out in Los Angeles with the brand’s Midi New York in black—a bag as understated as it is commanding. She gave it her signature preppy polish, pairing a pinstripe shirt with a pencil skirt, layered beneath a cropped black jacket and finished with classic slingback heels. But she’s not the only one reaching for the tote style. Katie Holmes, too, has been quietly championing the brand, carrying the same Midi New York in mocha suede, its sculptural minimalism slotting seamlessly into her trench-and-tailored-trouser uniform.

The list of devotees doesn’t end there. Emily Blunt, Olivia Palermo, and Jessica Alba have all been seen with DeMellier’s clean, architectural silhouettes, cementing the label’s place on sidewalks and red carpets alike. Each sighting underscores the same point: this is not a bag that needs logos or fanfare to make its presence known.

But the pull extends beyond Hollywood and the fashion set. The Princess of Wales has turned repeatedly to the brand’s Nano Montreal in both navy and toffee, adding a neat, structured punctuation to her tailored coats and feminine day dresses. Meghan Markle has likewise been a supporter, choosing the now sold-out Mini Venice in forest green, its tasselled ease bringing softness to her streamlined wardrobe. That both women reach for DeMellier speaks volumes about the brand’s quiet power.

What unites them all isn’t loyalty to one silhouette, but an appreciation for DeMellier’s mix of polish, versatility and ease. For women who could carry any label in the world, choosing this brand feels intentional: the pieces are beautifully made, modern without being trend-driven, and understated enough to work across a packed diary of events. It’s that balance—quiet, considered, and surprisingly accessible—that explains why DeMellier keeps turning up on the arms of some of the world’s most influential dressers.

Elsa Hosk has been spotted with her new DeMellier bag from the soon-to-launch DeMellier Icons 2025 collection.