Fashion
I Wore the Biggest Purse I've Ever Seen to Fashion Week—Here's What Happened
In New York, we don’t really drive cars, but we do drive ourselves crazy. It’s part of the charm. Everyone swears there’s too much going…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Octavia Morgan Is the First Black Woman to Launch Clean Fine Fragrances at Ulta (and They're So Intoxicating)
With a firm handshake, say hello to Business of Beauty—an exclusive, inside look at each of the incomparable journeys of entrepreneurs of…
Fashion
5 Chic Ways Stylish Londoners Are Wearing Trainers With Their Favourite Jeans This Year
As a lifelong Londoner, I know firsthand that there's one outfit formula my fellow residents all rely on year-round: jeans and trainers.…
Fashion
Surely This Trending Skincare Ingredient Can't Actually Replace Botox? I've Asked the Experts
If you're looking for a less invasive alternative to aesthetic tweakments, there's a good chance that during your research, you'll have…
Fashion
I Asked the Experts—These Are the "Dated" Hair Trends They're Switching Out for Chicer Alternatives This Year
Here at Who What Wear UK, we are always reporting on the latest hair trends. From trending hair colours to trending bob haircuts, you can…
Fashion
14 Elevated High Street Buys Our Editors Rely On Year After Year
As a shopping editor, I'm often asked about the best fashion items around. Immediately, an array of iconic creations spring to mind from…
Fashion
This Classic Jacket Style Always Looks Classy and Expensive—5 Ways I'm Styling It This Spring
I think we can all agree that the barn jacket, once confined to farms and fields, has firmly established itself as an It buy this season.…
Fashion
This Toteme Jumper Has Been Around for a Few Seasons, but Its Finally Getting Its Due
If there's one brand that has a firm grip on the minimalist fashion crowd, it's Toteme. The Stockholm-based label, founded by Elin Kling…
Fashion
7 Chic Bomber Jacket Trends to Elevate Your Spring 2025 Outfits
As we start the slow move into the spring, I've started the hunt for the perfect transitional jacket to wear from now and well into next…
Fashion
Everyone With Stylish Taste Will Be Wearing These 7 Spring Colours
If there’s one thing I love about a new season, it’s the colour refresh it brings. Nothing signals the arrival of spring quite like the…
Fashion
Here's How to Watch the 2025 SAG Awards
Award season is in full swing. Most recently, we watched the Film Independent Spirit Awards. Next up? The Screen Actors Guild Awards will…
Fashion
The Most Spectacular Red Carpet Looks From the Film Independent Spirit Awards
Award season is in full swing, and we've already covered some of the biggest red carpet style moments from the Golden Globes to the…
Fashion
The Pretty Color Trend That Will Add a Trendy Touch to YourSpring 2025 Wardrobe
One of the easiest (and my personal favorite) ways to reinvigorate my wardrobe for a new season is by adding a fresh touch of color to my…
Fashion
I've Been a Beauty Editor for Over 15 Years—How I'm Shopping Bloomingdale's Treasure Trove of a Beauty Sale
As a seasoned beauty editor, I’ve seen my fair share of beauty highs and overhyped flops. When I think of how many brands and products…
Style
Before He Formed Led Zeppelin, Jimmy Page Played a Prom in Ohio
Back in 2021, I wrote an essay about the great musicians who, surprisingly, had performed at my high school, in Kansas City, in the…
Fashion
I Always Get My Style Inspiration From the New Yorkers—This is the Chic Skirt Trend They're All Wearing Now
Every fashion capital has its unique charm, but there’s just something about New York style that always gets me. With style icons like…
Fashion
A Derm Just Told Me This Under-Hyped Ingredient Can Replace My Growth Factor and Exosome Serums
Skincare can be so confusing these days. With so many emerging ingredients on the market, it's hard to know which ones are right for you…
Fashion
42 Things You Have to Buy From Nordstrom, Revolve, and J.Crew Right Now
We're back with another roundup of the 42 best things to buy from three of our favorite sites and I must say today's was a good one to…
Fashion
Out of Billie Eilish's 3 Fragrances, My Friends and I Are Convinced Your Turn Is Her Signature Scent
As a huge Billie Eilish fan, I'm almost ashamed to admit that I'd never tried her fragrances until now. I know, fake fan. What finally…
Fashion
Jennifer Aniston and French Women Have Always Been Loyal to These Suddenly Trending Jeans
As a fashion writer born in the '90s, my admiration for Jennifer Aniston feels almost inevitable. She was the poster girl for effortless…
Fashion
This Sculpted Blazer Trend Is Giving Major Main Character Energy
If you're in need of a statement piece that will instantly elevate your entire look, the sculpted blazer is where it’s at. I never thought…
Fashion
31 New J.Crew Finds No One Had to Convince Me to Immediately Purchase
While I am admittedly a shopper, it takes a lot for a piece to go straight into my cart, skipping go and collecting $200. That said, this…
Fashion
I Wear Cashmere Year-Round Thanks to This Genius Sweater Alternative
Whenever a cold front rolls in, sweaters are the first wardrobe items to come out of storage—specifically cashmere sweaters. The material…
Fashion
My Job Is Anything But the Typical 9-to-5—Here's How I Built a Brand That Stays True to My Style
Determining what to wear to work is never easy, but it can be even more of a challenge when your occupation isn’t the typical desk job. In…