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I Wore the Biggest Purse I've Ever Seen to Fashion Week—Here's What Happened

By Swedan Margen

I Wore the Biggest Purse I've Ever Seen to Fashion Week—Here's What Happened

In New York, we don’t really drive cars, but we do drive ourselves crazy. It’s part of the charm. Everyone swears there’s too much going on for anyone to be paying attention to you. It’s something I have to remind myself when I plop down to dinner with friends, carrying a vintage leather Miu Miu bag with my work laptop, a tote bag filled to the brim with random bits and bobs from my desk, and another miscellaneous brown bag holding something I passed by on the street and impulsively decided I needed to buy—even though I really didn’t. My first instinct is to apologize for my appearance. I call myself a bag lady, and then everyone across from me gestures to a pile of belongings underneath the table. We are all the same.

We drive ourselves crazy schlepping from one locale to another, picking up souvenirs whenever we step outside like it’s our job. It’s hard to carry just one dainty bag if you’re a real New Yorker with a never-ending to-do list. Stuart Vevers of Coach knows this.

Coach Spring/Summer 2025
(Image credit: Coach)
Coach Spring/Summer 2025
(Image credit: Coach)

Vevers is constantly referencing the city in his collections, and when I saw the spring/summer 2025 show last September, I was enamored with the supersized bags cradled under the models’ elbows. I know he made them for New Yorkers like myself—someone who somehow owns more bags than I care to admit but not one that’s truly big enough for my life.

The models carried extra-large kiss-lock coin purses, some adorned with stickers, others shaped like teddy bears and hearts. The bags were, of course, a little silly. Coin purses are meant to be elegant and fussy. But they also feel outdated in an era where it’s hard to go anywhere without your phone—half of which doesn’t fit inside a standard bag that shuts with a kiss lock.

Vevers’ oversize version made the bag more practical than ever. It also gave the silhouette a childlike whimsy not often associated with old-fashioned purses. You wouldn’t find this in your grandma’s closet, but you would likely see it downtown on someone young and unburdened by the literal weight of the world—because they can put it all in this bag.

Coach Spring/Summer 2025
My bag on the Coach Spring/Summer 2025 runway.

During New York Fashion Week, I’m typically quite burdened—constantly—by everything that has been. Working as an editor while attending shows and living in Brooklyn is tough because I never have everything I need with me. I want to look cute and carry my favorite bags, but it’s just not realistic. I knew wearing this bag had the potential to change everything, so I took out a pale pink one for a day to see what would happen.

I was not prepared for just how big the bag actually is. It’s truly big, but somehow also extremely cute. I want to pinch its cheeks. Speaking of, I tested whether my 18-pound pug would fit inside, and she happily obliged. Not only did she fit, but there was also still room for a book or two—and my phone, keys, and wallet. Carrying her under my elbow would be the ultimate arm workout, but it’s nice to know that if she ever wanted to make a truly grand, fashionable entrance somewhere, we have just the thing.

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