Fashion
Seriously—This Chic £10 Nail Polish Has Replaced My Gel Manicures
As a beauty editor, alongside researching the latest nail trends and trending nail colours, I've been on a secret side quest to find the…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
The 17 Best Skincare Products for Over-50 Skin, as Chosen by Experts and Editors
When it comes to building the perfect skincare routine, it can be confusing to know what products to go for. No matter how many articles…
Fashion
It's Here: The Sandal Trend You're About to See Everywhere This Summer
Picture this: You’re strolling down the pavement, iced latte in hand, effortlessly chic in a perfectly tailored blazer and denim combo.…
Fashion
We're Seasoned Shopping Experts—Here's Everything We're Adding to Our Baskets for Spring 2025
As a fashion editor and stylist, I spend a lot of my time looking at clothes, talking about clothes, and trying on pieces for tried and…
Fashion
I'm a Millennial With Classic Style—These 19 Free People Finds Are Speaking My Language
Free People is one of the few brands I've had in my closet for well over a decade—truly. There are many brands I've outgrown over the…
Fashion
I'd Clean Out My Closet Just to Make Space for These 20 New NET-A-PORTER Arrivals
While I'm not a proponent of throwing out your wardrobe and starting from scratch, I'd be lying if I said I didn't fantasize about it on…
Fashion
The Power of Monochrome: Styling a Single Palette - Julia Berolzheimer
Outfit Details: Faithfull Top & Shorts, Hunting Season Tote, Janessa Leon Hat, Prada Necklace (similar here), Celine Sunglasses (similar…
Fashion
Stephanie Suganami on Her Opus Red Carpet Look
You may know Stephanie Suganami on social media as @steph_shep or may be familiar with her activism work in environmental advocacy and…
Fashion
I'm a 44-Year-Old Beauty Editor—Let Me Introduce You to 14 Drugstore Buys I Swear By
A number of perks come with being a longtime beauty editor, namely the privilege of trying just about everything—from ridiculously…
Fashion
This Sneaker Trend Looks Great With Everything, but Fashion People Are Wearing Them Like This
Over the past few seasons, retro sneakers have firmly established their dominance in fashion. However, the spring/summer 2025 runways have…
Fashion
There We Have It, The Chic New Sneakers That Are Set to Dominate in 2025
In our quest for the next It sneaker, Bella Hadid has made it clear which pair is set to dominate the fashion scene. She stepped out in…
Fashion
Addison Rae Wore 5 Different Makeup Looks in Her New Music Video—This Blush Was the Throughline
Addison Rae may have started her career as a TikToker, but these days, she's a risk-taking pop star with a penchant for Y2K-inspired…
Fashion
This Zara Alternative Is Often Overlooked—12 Expensive-Looking Buys You Need to See
As a shopping editor, a large part of my day is spent exploring the new-in section, ciphering off the most high-end-looking pieces and…
Style
“The White Lotus” Overstays Its Welcome
Given the number of murders that have taken place at White Lotus resorts since the HBO series began, in 2021, one wonders why visitors…
Style
M Is for Mortality: Lessons from Edward Gorey on His Hundredth Birthday
Gorey said, “I write about everyday life.” His work reminds us that death is a major fact of existence. Source link
Fashion
I'll Always Love My Mary Janes, But I Know These Pretty Heels Are Going to Be Everywhere This Spring
Once early spring’s drizzly days give way to clear blue skies and real warmth, I celebrate in the only way I know how—by stepping into a…
Fashion
Linda Evangelista's Best Beauty Secrets Include This "IYKYK" Facialist and Under-$20 Mascara
It's not every day that a legendary supermodel—especially one as inimitable as Linda Evangelista—bestows you with skincare advice. So I'm…
Fashion
How Everyone Will Be Wearing Their Non-Skinny Jeans This Spring
Skinny jeans are most certainly back, but this spring, it's also all about looser, more relaxed denim silhouettes. The key styling trick…
Fashion
Nineties Grit Meets
Between her ankle-grazing strands and light-handed makeup application, Hailee Steinfeld’s February Cover is a visual feast for anyone who…
Fashion
10 Scandi Winter Outfit Formulas That Are Cute, Cozy, and Very Copyable
Scandi street style—it’s effortless, cool, and always a little bit quirky. If you’ve ever found yourself scrolling through Instagram,…
Fashion
From Tights Layering to Bikini Styling: 11 Ideas I'm Stealing From the Runways for Spring
The runways, to me, aren't just a place to find shopping inspiration for the season ahead or a resource for trend scouting. Catwalks also…
Fashion
I Always Turn to Mango, Zara, and H&M for Elevated, Affordable Basics—These 29 Are It
If you're an avid Who What Wear reader, you're already well aware that basics are the foundation of a great wardrobe. Items like T-shirts,…
Fashion
7 elegant trainer outfits prove that the cool-girl staple is so much more than just practical
I must admit, although I’m a fashion editor and love boots, flats and heels as much as the next person, I would happily wear trainers…