Fashion
Prime to Shore: The Beach Edit - Julia Berolzheimer
Hunza G Bikini, Pucci Skirt (sold out, similar style here), Janessa Leone Hat, Similar Necklace, Christopher Esber Sandals, Saint Laurent…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
The Swept Bob Is the Summer Haircut Trend Fashion Girls Are Getting to Look More Elegant
If there's one thing I know about hair trends, it's that styles you thought were once over will always make their way back into the…
Fashion
Emma Stone Knows the One Skirt-and-Sandal Pairing That Never Fails
The only thing more envy-inducing than Emma Stone's cool cropped haircut is her latest summer look. Recently, the Poor Things actress was…
Fashion
Set Aside the Strapless Mini Dress—This Is the Trend to Choose If You Want to Look Elegant
Strapless dresses were all the rage last summer, but a new It-girl trend is on the rise. While a strapless mini dress is great for summer,…
Fashion
This Is the Pretty Flat-Shoe Trend Elegant Dressers Are Suddenly Wearing With White Pants
One of my favorite spectator events of summer is here: Paris Haute Couture Week. Tons of the most well-dressed celebrities attend the…
Fashion
What It's Like Styling WNBA It Girls
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
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Style
“A Marriage at Sea” Is a Study of Couplehood in Extremis
“To have chosen such a life, as opposed to having been drugged or crimped or hoaxed aboard, was almost defiant in its sense of…
Fashion
These Are the Essentials NYC Fashion People Are Buying on TikTok
Whenever I want to look at clothes or discover a new brand, I usually end up on TikTok. I follow a lot of influencers with personal style…
Fashion
Sara Sampaio's Superman Premiere Look Was a Clever Tribute to the Film's Legacy
Sara Sampaio has already lived out what many would call the ultimate dream. She made history as the first Portuguese model to appear in a…
Fashion
Editors Agree—Of All the Hair Tools on Sale for Amazon Prime Day, These Are the 16 Must-Haves
Whenever we're asked what we do for a living as beauty editors, the easiest way to describe it is that the job consists of combing through…
Fashion
These Chic Summer Dresses Look Triple the Price—But They're All From Amazon
As a shopping editor, I've spent the past two days scanning through thousands of deals in order to curate the most refined selection of…
Style
Are You Experiencing Posting Ennui?
The breakfast photo is the ur-text of the narcissistic internet, a bit of content that no one else is necessarily interested in but which…
Fashion
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
There is no denying that being a professional shopper has given me the skill of being able to find standout gems in the endless selection…
Fashion
Don’t Overcomplicate It—JLaw Just Wore the Throw-On Matching Set and Flats I Plan to Copy This Week
I’m done with overcomplicating my outfits—Jennifer Lawrence just reminded me how chic low-maintenance style can be. Spotted strolling…
Fashion
I’m a Gen-Z Shopping Editor—These Are the Coolest Pieces on Reformation, Revolve, and Shopbop RN
I won’t lie—I had so much fun curating this Reformation, Revolve, and Shopbop edit. I may have totally spent way too much time scrolling…
Fashion
I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
When it comes to her personal style, Sofia Richie Grainge is known for her clean, elevated, and refined taste. Now, picture that same…
Fashion
These Amazon Leggings Have Over 70,000 Reviews—Now They're £7 In The Sale
Every now and then, a product comes along that quietly takes over the internet. Enter: the Sinophant High-Waisted Leggings. With over…
Fashion
Don’t Settle for Basic—This Specific Bag Will Make You Look Much Trendier This Summer
This summer has been one of showcasing skin. From the best sheer blouses that add a touch of provocation to tailored outfits to skirts…
Fashion
Parisian Style Means Chic—French Women Would Be So Into These 30 Nordstrom Anniversary Sale Items
If I had to name one group of style-setters with historically chic style, Parisians would be at the top of the list. People in Paris are…
Fashion
I'm a Shopping Director—These 36 Items Are Just Beyond Chic, Period
Hey everyone, your shopping director here. And yes, I'm back with another edit of my latest finds. The theme here is fashion. As in, the…
Fashion
Shop 30 of This Week's Best New Arrivals
Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, I search high and low every week to find…
Fashion
6 Highly Specific Pant Trends Fashion People Are Wearing Instead of Skirts and Shorts
I'm not sure if you've noticed, but 2025 has been quite pants-heavy. Yes, people are still wearing shorts and skirts this summer (it's hot…
Fashion
Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie Summer
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Fashion
You Might Not Have Thought of These: 28 of the Best Travel Items on Sale for Amazon Prime Day 2025
It's official: Amazon Prime Day 2025 is in full swing. In case you haven't heard, Prime Day runs from July 8 to 11. It's the first time…