Fashion
I'm a Scent-Obsessed Editor, and I Recommend These 15 Nordstrom Perfumes to Anyone Who Will Listen
I collect perfume the way other people collect key chains, postcards, or any other trinket. I love the chic glass bottles and the…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Dark Circles, Who? This Derm-Recommended Eye Cream Is the Most Impressive Around
I can count the number of skincare brands I wholeheartedly trust on one hand and Medik8 is one of them. The C-Tetra serum unlocked a glow…
Fashion
The Summer 2025 It-Girl Wardrobe: 7 Highly-Specific Items They're All Wearing
Welcome to It-Girl Wardrobes, a quarterly column where we give you the download on the exact brands and items that fashion people are…
Fashion
Standout Summer Styles on Sale at Saks - Julia Berolzheimer
Thank you to Saks Fifth Avenue for sponsoring this post There’s something about mid-summer that calls for a fresh style reset and the Saks…
Fashion
Aegean Chromatics - Julia Berolzheimer
Outfit Details: Missoni Swimsuit, Alemais Pants (more sizes here, dress version on sale), Chanel, Rebecca de Ravenel & JiaJia Necklaces…
Fashion
These Funky Carolyn Bessette-Kennedy Shoes Are About to Have a Major Comeback
A couple of weeks ago, everyone began discussing Carolyn Bessette-Kennedy again because preliminary images of Ryan Murphy's new show about…
Fashion
I Can't Believe My Eyes—These Expensive-Looking Old Navy Styles Are 50% Off RN
If you need a break from Amazon's Prime Day shopping frenzy, many alternative retailers also happen to be having huge sales right now. One…
Fashion
Put Down the Black Flip-Flops—These Are the Simple Flat Sandals Celebs Are Wearing With Summer's #1 Skirt Trend
I don’t know about you, but I’ve always found skirts to be some of the trickiest pieces in my wardrobe to style. Don’t get me wrong—I…
Fashion
Sabrina! Charli! Rihanna! These Celeb-Inspired Nail Colors Are Too Good to Pass Up for Prime Day
Beauty products, especially nail polish, might not be the first thing you think to add to your cart when big sale events like Amazon Prime…
Fashion
My Entire K-Beauty Routine is on Sale for Amazon Prime Day and I’m Wasting No Time
I love experimenting with skincare, but there's no other type of products I love trying more than K-beauty. My skin is acne-prone, so I…
Fashion
Oh Wow, Hailey Bieber's Go-to Denim is on Major Sale During Amazon Prime Day
If you're enamored with Hailey Bieber's style as much as we are, then you'll probably already know how much of a denim devotee she is. One…
Fashion
This Year's Prime Day Deals Are Next-Level—15 On-Sale Wellness Items I'm Snagging While I Still Can
Amazon Prime Day, AKA my mid-summer shopping Super Bowl, is officially here. This year, Prime Day deals are up for grabs from July 8 to…
Fashion
The Only Amazon Prime Day Deals Fashion and Beauty People Will Buy
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
When I'm Not Shopping Amazon Prime Day, It's These Chic Deals (Ahem, J.Crew, COS, and Banana Republic)
While Amazon Prime Day is running now through July 11, it’s not the only sale on this editor’s radar. I’m here to give you an update on…
Fashion
If You Have Totême Taste But An Amazon Budget—These Are The $32 Classic Heels You Need This Prime Day
This summer, the number one shoe trend on every fashion person's feet is the kitten-heel flip-flop. You can't miss them—think Hailey…
Fashion
Louisa Jacobson Was Destined for This Moment
Louisa Jacobson is here, there, everywhere—at the movies in Celine Song's buzzy new rom-com Materialists, on your TV screens in season 3…
Fashion
Here’s My Amazon Prime Day Shopping List (So You Don’t Have to Do the Digging)
Amazon Prime Day can feel like a whirlwind—thousands of pages, limited-time lightning deals, and more “add to cart” moments than anyone…
Fashion
Sorry, Flats—These Anti-Trend Heels Are Every French Girl's Quiet Go-To For a Night Out in Paris
We talk a lot about French girls and their ballet flats, but the shoes they wear out at night don't get quite as much air time. No, they…
Fashion
I Hope You Saved Up Because These 36 Early Beauty Deals From Nordstrom Are Worth Every Penny
I've been shopping the Nordstrom Anniversary Sale for as long as I can remember. My mom has been a cardmember since my toddler years, and…
Fashion
I Think Amazon Can Read My Mind Because My Beauty Empties Are Up to 50% Off During Prime Day
It’s not every day that I willingly spend money on beauty products. That is, until Amazon Prime Day rolls around. As a beauty editor, my…
Fashion
These Are the Two Color Trends Everyone Will Wear Together This Fall—Trust Me
We've reached the point in the year at which it's not that abnormal to start thinking about fall color trends. After all, the first of the…
Fashion
This £12 Fake Tan Makes Me Look Like I've Just Returned From a Month in the Riviera
As a beauty editor, I have tried lots and lots of the best fake tan products over the years. If you know me, then you know that I love to…
Fashion
I'm a Shopping Director—These Are the Random (But Great) Amazon Prime Day Things I'm Into
Hey everyone. I'm the shopping director here at Who What Wear and I create daily edits to inspire your shopping needs. Fun fact, it's…
Fashion
Yes, Black Bikinis Are Chic, But This Elegant Hue is Frankly Much More Now
Don’t get me wrong—black bikinis will always have a spot in my summer suitcase. They’re a classic for a reason. But this season, I’ve…