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It's Officially a Limoncello Summer: See How It Will Influence Your Hair, Nails, and Scent

By Swedan Margen

It's Officially a Limoncello Summer: See How It Will Influence Your Hair, Nails, and Scent

The "guava girl" aesthetic is fun and all, but another energetic hue is already poised to take over our summer mood boards. Hello, limoncello!Let's face it: The trend cycle moves at the speed of light these days—thanks to TikTok, duh—and in-the-know individuals are clearly moving on to the next "loud" shade while the previous color story reaches its peak. Consider It girls like Hailey Bieber, who cosigned a lemony aesthetic alongside the launch of her new Lemontini Peptide Lip Tint, and Amal Clooney, who has actually championed the sunny hue for years. Nothing against tangy, guava pink, of course—but if you really want to stay on-trend, it's the perfect time to tap into all things limoncello. You never know when the next color trend will come along and capture the zeitgeist in a blink.

But "limoncello summer" is more than just an affinity for all things lemon yellow. Below, see how the aesthetic is shaping the beauty space writ large, from sherbet-like hair looks to anti-butter manicures to sunny fragrances that come second only to an Italian holiday.

Limoncello Hair

Collage of limoncello-inspired hair

Warm, candlelit tones tend to reign supreme in the summer, and according to hairstylist Tom Smith (also known as the "hairvoyant" given his knack for predicting hair trends), every single depth has been getting involved—from deep, mocha brown to bright platinum. It's a little surprising, considering the latter has long been associated with being icy, but he's seen an uptick in warmer versions—a hue he calls "lemon platinum."

"It's an extension of that macro trend of golden blonde," he tells me. "Lemon platinum is just the palest possible shade of blonde with a golden tone. But because it's so pale, it reads lemony and sherbet-y." (Imagine a limoncello-flavored ice pop.) In the past, these yellow tones weren't so cute, signaling someone was due for a lift and tone or a really good wash with purple shampoo. Now? They feel fresh, modern, and, most importantly, intentional.

" was almost an undesirable shade because it happened by mistake so many times," Smith explains. "Now, as products and tools have advanced, we've been able to open up to the idea of embracing warm tones. … We can now achieve an intentional-looking version of that shade, and people are less fearful of it because they know they have a choice in the matter."

While warm tones are seeing no signs of slowing down, lemon platinum is likely isolated to summer. "I think it will drop off pretty quickly in autumn," Smith caveats. However, that's not necessarily a bad thing for bright blondes. "Because you're right up at the paler end of the spectrum, it's quite easy to shift tone," he explains. (If you've ever gone platinum, then you're likely familiar with touch-up appointments every five or six weeks.) "So I wouldn't be afraid of playing around with a lemon tone if you don't normally go for that. … Platinum toners do tend to fade out more quickly because there's literally less pigment going into the hair, so that means that you do have a little bit of a lower commitment."

In short: Embrace the lemon shade now, when the trend has reached fever pitch. As Smith adds, "In the summertime, that citrusy color really makes sense."

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It's Officially a Limoncello Summer: See How It Will Influence Your Hair, Nails, and Scent - Vanity Fair Fashion