Fashion
I'm a Creative Director—5 Sweater Trends I'm Buying in 2025 and 5 I'm Skipping
And just like that, sweater weather has arrived. No more teasing; it's truly here. The temperature on the East Coast has dropped into the…
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Trends
Fashion
The 9 Biggest London Winter Shoe Trends of Winter 2025
With winter fast approaching and the temperature dropping by the day, every time I pull out what was once a fail-safe capsule-wardrobe…
Fashion
If You Have Good Taste, These 8 Chic Editor-Approved Fall Trends Will Be No Surprise
Fall 2025 brought animal print and boho revival to our IG feed, but to look like a real fashion person, these are the must-know insider…
Fashion
Turns Out, Everyone With Great Taste Already Wearing One of These 5 Winter Denim Trends
When it comes to winter dressing, it's hard to distinguish an event where jeans don’t work. Unless it’s obviously a dress-to-the-nines…
Fashion
These are the 7 Key Colour Trends to Wear for Winter 2025
Sorry to break it to you, dear reader, but winter is officially upon us. The clocks have gone back, which means we are in for shorter…
Beauty
8 Leather Jacket Trends to Know This Fall (Plus Chic Ways to Wear Them!)
Think of the leather jacket as tailored armor, equally edgy and confidence-boosting. Once synonymous with rebellion and rock ’n roll (a…
Fashion
Fashionable People Would Like These Fall Trends From Shopbop's Surprise Sale
Surprise! Shopbop is having a major sale until Thursday, October 30, and there's no better time to take advantage of the endless…
Fashion
If Winter Fashion Is Already Starting to Feel a Little Boring, Try These 5 Trends That Are Making a Comeback
What do prim pill box hats, funnel-neck jackets and librarian-like pencil skirts have in common? They’re amongst the major trends making a…
Fashion
Not on My Bingo Card—6 Unexpected Nail Trends Making Their Mark Right Now
When winter rolls around and we start thinking about winter nail trends, most of us instinctively reach for deep reds, forest greens, and…
Beauty
Searching for Fall 2025 Trends on Sale? Shop Vogue’s Early Black Friday Fashion Edit
Some of these retailers have been known to offer discounts up to 50%, so be sure to keep following our countdown right to the Big Day.…
Fashion
5 "Dated" Sneaker Trends We're Pausing and the Ones We're Buying Instead
Personally, I don’t like talking about dated fashion trends. Because what's considered stylish is wildly subjective. For instance, the…
Fashion
These 6 Winter Trouser Trends Will Have You Saying See You Later to Jeans
While trusty jeans often steal the spotlight with new cuts and colours—hello, barrel-leg silhouettes, black hues and, yes, the return of…
Beauty
Jennifer Lawrence Combines Two of Her Favorite Fall Trends
We’re hit the ground running this fall with a slew of stellar looks from Jennifer Lawrence, a significant contributor to the compendium of…
Fashion
2025's Biggest Skirt Trend Looks Coolest When Worn With These Shirt and Heel Trends
It’s official: Celebrities are endorsing the skirt trend of the year, on the heels of it making appearances on the Gucci and Max Mara…
Fashion
These Are the Surprising Shoe Trends Gen Z Is Styling With Everyday Outfits for the Rest of 2025
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Winter—These 7 Stood Out
People-watching is my favourite hobby—especially in a big city. And after living in London for 14 years, I’d say I’m pretty experienced…
Beauty
The Biggest Wedding Dress Trends From New York Bridal Fashion Week Fall 2026
New York Bridal Fashion Week fall 2026 was a season full of surprises. Not all the major bridal designers decided to show this season, so…
Fashion
The Trends That Will Define Great Style For Fall 2025
Fall has just begun, but fashion insiders are already tapping into style for the new season. Well-heeled insiders with enviable wardrobes…
Fashion
7 Minimalist Trends To Steal From The Most Recent Runways
Fashion shows often get a bad rap for featuring, let’s say, unwearable clothes—who remembers the blow-up balloon outfits? Or maybe…
Fashion
5 Expensive-Looking Trends I'm Shopping at M&S For Autumn
You know it. We know it. They know it. M&S is just so good right now. In fact, the high street hero has been impressing again in the…
Fashion
Spotted in Paris and London—The 5 Fresh Cardigan Colour Trends That’re Making Winter Outfits Look Far More Chic
Cardigans have come a long way from being a crucial part of sixth-form uniforms or a beloved hallmark of librarians. Both of which would…
Fashion
Prep! It Coats! Sex Appeal! 10 Trends Set to Define Spring 2026 Fashion
It was the season of creative director debuts and new ideas. There were upward of 15 new designers who took the helms at some of the…
Fashion
New (Old) It Bags to Demure Dressing, These 7 Luxury Winter Trends Are the Ones Worth Knowing
As much as I love summer, when it comes to fashion, winter is my favourite season. The big cosy coats, the sumptuous leather boots, the…
Fashion
It's Winter at H&M—These 8 Trends Are the Key to Looking Expensive This Season
The cooler days have arrived, and along with the crunching leaves and darker days, it feels like winter is imminent. Already, I've begun…