I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Winter—These 7 Stood Out
People-watching is my favourite hobby—especially in a big city. And after living in London for 14 years, I’d say I’m pretty experienced when it comes to this kind of style snooping. I love nothing more than discovering a new coffee spot or trying out a fresh restaurant (Lagana in Shoreditch, where you can doodle on the tablecloths, is currently top of my list), all while getting inspired by everyone’s outfits.
As a fashion editor, while I do keep an eye on catwalk trends and ‘new-in’ sections to compile shopping stories, it’s often the real-life looks I spot on the underground or at city hotspots that give the clearest picture of what people are actually buying. And now that the new season is in full swing, I’ve pulled together a very specific winter 2025 starter pack—featuring the pieces already dominating the wardrobes of the most stylish women in London.
I’m not one to gatekeep, so I want to share my findings from people watching this month—and you won’t be disappointed. When it comes to coats, the funnel neck is filtering down from jackets to update tailored styles (there’s a particular cream Mango coat that’s already going viral). As for boots, give your black pairs a well-deserved break because glossy chestnut brown is taking over. And if you want a simple way to elevate all your existing wares, zebra accessories are being picked up by minimalists and maximalists alike. Add to this a new scarf style, the grandpa knit that the likes of Lucy Williams is wearing and a skirt that’s ticking off #countrycore and you get the 7 key winter trends fashion people in London are backing this season. Enjoy!
7 Key Winter 2025 London Fashion Trends
1. Argyle Knits
Style Notes: There's no doubt about it, argyle knits—in cardigan or sweater form—are taking over in the knitwear department. Take tips from Lucy and style a short-sleeve jumper over a long sleeved top. Or, simply just grab an oversized version to add to jeans.
Shop the Trend:
Keep it preppy with socks and loafers.
Reformation
Clara Cashmere Crew Cardigan
Copy Reformation and add a plaid skirt + practical boots.
Massimo Dutti
Knit Wool Blend Sweater With Argyle Detail
This oversized version looks so effortless with denim.
&Daughter
Argyle checked wool sweater
&Daughter knitwear is always top tier.
2. Fuzz-Trimmed Jackets
Style Notes: Leather jackets and faux fur iterations are both key this season, so why not combine both? Marilyn wears a Charlotte Simone brown fuzzy collar and cuff jacket and there are so many styles to choose from—even ones with removable fluffy details so you can get a two-for-one buy.
Shop the Trend:
Topshop
Faux Leather Boxy Zip Through Pocket Bomber Jacket
This is proof faux leather can look so expensive.
Albaray
Detachable Collar Leather Bomber
This one could easily be a vintage find.
KITRI
Sophie Dark Chocolate Vinyl Jacket
I love that you can mix it up by removing the collars, cuffs or both.
Next
Burgundy Pu Jacket With Faux Fur Trims
I want everything in oxblood right now.
3. Chestnut Boots
Style Notes: While black boots will never fail no matter the year, I've spotted so many glossy brown boots already in London. Div goes for ankle boots but there's loads of knee-high pairs that'll elevate any outfit—just make sure they're in a rich freshly-shined chestnut brown.
Shop the Trend:
Staud
Wally 55 Leather Knee-High Boots
Bobbies
Émilie - Ganache
& Other Stories
Leather Pointed Heeled Boots
You can't fail with a Western nod.
Wedge boots are a mini trend to look out for.
4. Kilt Skirts
Style Notes: Whether it's grey (like Abi's) checked or back-to-school style black, pleated kilts are the skirt to embrace. Adding heels and a bomber jacket makes the look feel new for 2025, but I also love how they look with flat, tall boots and a V-neck knit for a countryside edge.
