It’s Winter at H&M—These 8 Trends Are the Key to Looking Expensive This Season

The cooler days have arrived, and along with the crunching leaves and darker days, it feels like winter is imminent. Already, I’ve begun unpacking heavy coats, sorting through knitwear, and assembling the accessories that will bring my winter looks to life, and in turn, I’ve found that my wardrobe is in need of a fresh update. As ever, H&M has predicted my needs before I even knew them, dropping a series of elevated yet affordable buys just in time for the seasonal switch-over. In filling up my wish list, I found that the high street hero is already ticking off 8 key trends of the winter season.

For winter 2025, H&M is leaning into what it does best: balancing timeless staples with contemporary updates, ensuring that chic winter dressing can be done on a budget. Cosy updates come by way of sumptuous cashmere styles along with fluffy finishes to outerwear to keep the chill at bay. As a season of textural updates, our soft knitwear can be contrasted by sturdy leather styles, ranging from timeless trousers to contemporary leather shirts.