Fashion
Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
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Summer
Fashion
I'm a Fashion Editor Who Loves to Shop Small—16 Sustainable Swimwear Brands to Know for This Summer and Beyond
We've finally reached the point of the year when the summer holiday countdown is underway, meaning the following things are imminent:…
Fashion
Kudos to Me: I Just Curated the Cutest Summer Wardrobe
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
Casual, Cute, and Cool: Free People's Latest Arrivals Are Curating My Ideal Summer Wardrobe
I'm a fairly casual dresser to begin with, but come summer, I want to be as comfortable (and cute) as possible. Between the heat, nonstop…
Fashion
Everyone With Good Taste Is Already Wearing These 7 Chic Summer Pieces
One thing is certain, especially in 2025: Fashion people love to be ahead of the curve. Summer doesn't officially start until June 20, but…
Beauty
Hailey Bieber Confirms Her Favorite Animal Print for Summer
When spending the festive and ski seasons in Aspen, you can usually find Hailey Bieber ensconced in cozy coats, usually an animal print,…
Fashion
Live From the Upper East Side: 3 Cool Outfits I Wouldn't Start the Summer Without
Welcome to Word on the Street, a quarterly series in which one editor takes to the streets of New York City to snap her favorite fashion…
Fashion
Early Summer, Soft Launch - Julia Berolzheimer
Cult Gaia Top, De Castro Pants, Hunting Season Bag, Zara Earrings, A Emery Sandals, Hermes Bracelets (old, similar here) Style in early…
Fashion
Instead of Strapless Dresses, Fashion People Are Wearing This Elegant Trend to Summer Weddings
Remember what happened in the fashion world back in April 2023? Of course you do. It's when Sofia Richie married Elliot Grainge in the…
Beauty
Summer Nights In The City: An Ode, With Fashion Made To Move In
Summer is here, and writer Sophie Kemp has predictions: Getting hot and sticky on Rockaway Beach, biking to Mister Sunday, cheap bowls of…
Fashion
Put Down the Sneakers—*These* Are the Flats Everyone Everywhere Will Be Wearing With Dresses This Summer
It wasn’t until recently that I realized suede isn’t just a fall and winter fabric. This luxe material is making a warm-weather…
Fashion
Adam Sandler–Coded Outfits Are Still Going Strong—5 Ways to Style Baggy Shorts This Summer
Spotted on the streets of NYC, courtside at the Knicks, or on the red carpet, Adam Sandler is always reliably his authentic self. Sandler…
Fashion
8 Makeup Trends Poised to Dominate Summer 2025, From St. Tropez Skin to (Gasp!) Barely There Lip Liner
It's early June, temperatures are climbing, and sunsets refuse to wink out until way past 8 p.m. Time to brush up on summer makeup trends!…
Fashion
I Asked My Favorite NYC Fashion People on TikTok What They’re Buying for Summer
Dressing for summer in New York City is its own skill and art form. I always feel like I'm sticky and melting the second I leave the house…
Fashion
The Easy Two-Piece Outfit Combo You Have to Copy if You Want to Look Rich this Summer
When it comes to curating a summer wardrobe that feels thoughtful yet effortless, I’ve found myself increasingly drawn to the simplicity…
Fashion
These New Under-$100 Nordstrom Summer Items Are What I Call Fashion, Period
I'm just going to get right down to it. The under-$100 section at Nordstrom is it right now. I've found so many stellar pieces while doing…
Fashion
The 30 Items That Will Define Style in Summer 2025
I'm a summer lover. I know it's hot and sticky, making layering impossible and putting all my go-to outerwear from every other season out…
Fashion
We're Kind of Bored of These 5 "Dated" Summer Nail Trends—Here's What We're Requesting Instead
As a beauty editor, I firmly believe in wearing whatever makes you feel your best—and that goes for both fashion and beauty trends. Of…
Fashion
3 Elegant, Anti-Trend Brands in the Know Fashion People Turn to In Summer
In the summer months, I often find myself drawn to brands which have warmth and balminess in their DNA, Australian-born brands like A.…
Fashion
If You Go to a Wedding This Summer, You're Guaranteed to See the '90s Dress Trend Amal Clooney Just Wore
Something tells me that Amal Clooney has an entire closet just for special event–worthy dresses. (When you're a high-powered attorney and…
Fashion
Believe It or Not, This Is the It-Girl Shorts Trend of Summer 2025
If easy, relaxed outfits that look effortless and cool is your summer dressing goal, you'll be pleased to know that the biggest shorts…
Beauty
27 of the Best Beach Reads to Lose Yourself in This Summer
What makes a book one of the best beach reads of all time? Is it the brightly colors on the cover? A picture of a bathing-suit clad body,…
Beauty
A Look at Summer 2025’s Biggest Sneaker Trends
Other staff predictions that came true: the comeback of skater trainers, that “could have been stolen from your best friend’s older…
Fashion
I Can't Visit the South of France This Summer, But I Can Still Dress Like It—30 Items That'll Do the Trick
Whether you're ready or not, summer is officially here. Jet-setting off to France sounds lovely, but sometimes, a Euro trip is not in the…