Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

Summer fashion always feels like a fresh chapter—lighter fabrics, brighter moods, and a real sense of playfulness in the air. This year, Gen Z is clearly leading the charge, redefining what it means to dress for the season. Their style feels effortless yet thoughtfully curated, blending nostalgia with modern twists that make every look feel uniquely their own.

There’s an intriguing focus on texture and shine, though not in the traditional sense. Silhouettes are softer and more fluid, with hardware and details that catch the light in unexpected ways. The classic summer color palette has also evolved, introducing a cooler, more calming vibe that feels inspired by nature and open skies.

A notable revival is underway, but it’s far from a straightforward throwback. Instead, vintage elements are being reimagined with fresh energy—pieces once considered dated are now central to the trend conversation, worn with a confidence that makes them feel brand-new. Prints and patterns are bolder, with playful motifs that add personality without being overdone.

Whether embracing shimmer, experimenting with silhouettes, or mixing influences from different eras, Gen Z’s summer wardrobe is a dynamic mood board reflecting individuality and a sense of joy. Below, shop the best six Gen Z summer trends the sub-27 style crowd is all about this season.

One thing you can count on Gen Z to love, year after year, is nostalgia. Whether it's movies, fashion, or music, beloved classics and retro-inspired items are high up on their rotation. This year, Gen Z is finding time to style items reminiscent of the '60s and '70s—miniature gold watches, headscarves, and oversize bug-eyed sunglasses are all on the rotation.

Chloé

Paddington Leather Handbag

Toteme

Striped Monogram Print Scarf

While sheer styles have been trending over the last two to three years, 2025 Gen Z summer fashion is focusing all about the delicate details and romantic silhouettes associated with the see-through style. Think nightgowns, ruffled dresses, and pretty lace skirts, all core summer staples to beat the heat this year (and look good while doing it).