3 Elegant, Anti-Trend Brands in the Know Fashion People Turn to In Summer

June 10, 2025 / Swedan Margen /

In the summer months, I often find myself drawn to brands which have warmth and balminess in their DNA, Australian-born brands like A. Emery, which excels in all things footwear, or the likes of Aje, whose occasionwear is always a standout. And when it comes to everyday dressing, there’s a three-way tie for top spot between Posse, Dissh and Faithfull.

Taffy Msipa wears a dress by Dissh

As British weather goes, summer can be one of the most unpredictable seasons, as we’ve already seen. Heatwaves are broken up with weeks of grey skies and drizzly rain, so when the temperature does heat up, I want to make sure my wardrobe is ready to fully appreciate the sunshine.

If laid-back, timeless and wearable are key descriptors of your dream summer wardrobe, you’ll be interested in the trio of brands I want to talk about today. Hailing from Australia, the founders of these labels are used to summer in its full glory, and bring their learnings of the best fabrics for warm weather, the silhouettes that offer comfort and style and the colour palettes that appeal in the sunnier months to the fore.

Woman wears yellow waistcoat, white linen trousers and black sandals — Kim Turkington wears a waistcoat from Posse

Whilst they all have an individual take on design, the three brands are united in their aesthetic. Faithfull is devoted to wearable clothes that can move through summer with you, whether your plans include city escapes or island adventures. There’s a Scandinavian simplicity that creates a timeless appeal, and the brand has become known for its linen pieces, playful prints and minimalist staples.

Posse puts craftspersonship at the forefront of each of its creations, with a timeless essence running throughout. Classic modernity is the best way to describe the brand’s wares, which often feel like elevated takes on modern staples, with its slower approach running from its design aesthetic to its limited number of runs per style. Once you know Posse’s design style, you’ll always be able to spot it.

Recently launching at Selfridges, Dissh is now available in the UK, and whilst the pieces are quickly selling out, the market is getting accustomed to the brand’s identity. Dissh excels in silhouette. Often veering on the more minimalist side, shape and construction are key identifiers, and elevated touches can be found in soft ruching, sharp pleats and considered hardware.

Sound interesting? Keep scrolling to shop the best new-in buys at Faithfull, Posse and Dissh.