Fashion
These 3 Brands Designed Taylor Swift's Wedding Dress, Shoes, and Jewelry
Taylor Swift picked out a white dress! For her wedding to Travis Kelce on July 3, 2026, at Madison Square Garden in New York City, Swift…
Tag
Brands
Fashion
How Parker Thatch Became One of the Most Beloved Handbag Brands
Welcome toSecond Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
3 Jewelry Brands That Get Clip-Ons Right
I'm 23, and I don't have my ears pierced. And no, this isn't the start of a Two Truths and a Lie. There isn't a good answer; I just never…
Culture
7 ways to write online without sounding like a personal brand cliché
If you’ve spent any time on LinkedIn, X, or creator-focused newsletters lately, you’ve probably noticed that much of the online business…
Culture
Why Small Food Brands are Expanding Overseas Faster than Ever
Overseas markets used to be reserved for larger corporations. Companies needed to be big enough to sustain robust supply chains and bulk…
Style
Everlane and the Death of the “Good” Millennial Life-Style Brand
In 2017, the clothing brand Everlane opened its first brick-and-mortar store in Nolita. Right down the block from the former location of…
Beauty
How to Make It in LatAm: A Guide for Beauty Brands
Latin America, one of beauty’s emerging markets, is in a phase of intense growth. As the nuanced market adopts digitization and…
Beauty
Should Brands Really Be Popping Off in the Comments?
The new, unspoken rules But how should brands enter the chat? In the flippant world of social media, something off-hand can resonate. “I…
Fashion
L.A. It-Girls Put Me On To These 6 Chic Legging Brands
Erewhon smoothie in hand, yoga mat in the tote, and a cute workout set on, L.A. It-girls always know to show up to a studio class. Lately,…
Fashion
From Geel to Brooke Callahan: 14 Buzzy L.A. Brands Worth Adding to Your Wardrobe
I was online shopping one day when I noticed a pattern: So many of the brands I was browsing were based in Los Angeles. It started with…
Fashion
I'm a Mom Who Works in Fashion—These Are the Best Loungewear Brands
Tessa Faye O'Connell is a contributor known for her work at various fashion houses, specializing in media and public relations, currently…
Fashion
The 7 Coolest Portuguese Brands, According to Lisbon Local Rita Montezuma
Rita Montezuma is a Who What Wear editor in residence. She's a Portuguese influencer, creative director, and stylist with nearly a million…
Fashion
7 Cult Designer Brands to Know In 2026
As a commentator of all-things style, it's my job to be one step ahead of the next big thing. Be it the trends to know, the next It brand,…
Beauty
‘Cellness’, Bold Makeup and ’80s Hair: The 2026 Beauty Trends Brands Need to Know
Retailer Space NK anticipates strong double-digit growth in the color cosmetics category, building on 2025. There has been triple-digit…
Fashion
The Best Finds at My Favorite Emerging Fashion Brands Right Now
One of my favorite parts of working in fashion is brand discovery, and as spring approaches, I find myself browsing emerging labels to see…
Beauty
How Brands Can Navigate Tariff Unpredictability in 2026
The threat of tariffs from the US — seemingly dropped as quickly as they are proposed — is now par for the course for global fashion and…
Business
Geely Galaxy Cruiser is the brand's retro Land Rover Defender rival
Despite the vast array of modern cars with space-age designs, it seems car makers are still keen to instil a hint of nostalgia with some…
Beauty
One Brand’s Secret to Lower Prices? Off-Peak Production
“It looks way too good to be true,” wrote one Reddit user. “I was skeptical — the prices are so cheap, I thought it must be a weird dupe…
Style
Stop Worshiping ROAS, Start Building Brands
I’m Erik Huberman, and I have a simple opinion that ruffles feathers: our industry’s obsession with ROAS is hurting marketing. ROAS looks…
Fashion
If You Live in NYC, You've Seen These Shoe Brands Everywhere
Like Carrie Bradshaw, I own too many pairs of shoes, which is why I decluttered my collection recently. I took a systematic approach,…
Fashion
Classic, Cult or Just Plain Chic: 11 Brands We’re Backing in 2026
As a seasoned stylist, shopper, writer and all-around fashion devotee, keeping tabs on emerging brands, ceaselessly snooping for trends on…
Beauty
What Investors Want From Beauty Brands Now
The beauty industry is entering a building period, after a dip in M&A activity in 2025. But who’s set to win big? This year, investors…
Fashion
If You Want to Look Like an NYC Fashion Editor, Then These 6 Chic Brands Are a Must
Out of curiosity, I asked my fellow NYC fashion editors which brands they're shopping in 2026. To no surprise, their fashion experience…
Fashion
10 Cozy Brands in My Cart From Fashion to Wellness
For me, 2025 was a rollercoaster ride and I’m looking forward to slowing things down in 2026. I’m planning on fewer but more intentional…