Fashion
Elsa Hosk Just Wore the Pants Trend That Looks So Expensive, You'll Assume You Can't Afford It
Certain fashion items just look more expensive than others. If it's suede (or great faux suede), wearers will appear rich; the same goes…
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Fashion
Fashion
2025 Will Be Remembered For These 10 Iconic It Shoes
We've reached that time of year in which we start to look back at every aspect of the year that was. And if you're a fashion follower,…
Fashion
I Always Buy Quality Basics From Nordstrom—32 Options I'm Eyeing to Wear Now and Into 2026
Whenever someone asks me where to start when shopping for a new season or doing a wardrobe refresh, my answer is always basics. Basics are…
Fashion
I’ve Tried a Lot of Treatments—This is the Only One That’s Truly Transformed My Damaged, Acne-Prone Skin
My favorite part about covering beauty is learning about cutting edge treatments that provide real results. My own personal skin journey…
Fashion
5 Sweater Styles Every 2025 Winter Wardrobe Needs
If there’s one thing winter dressing never gets wrong, it’s a good sweater moment. The 2025 approach to knitwear is all about balancing…
Fashion
11 New-In Zara Buys That Will Sell Out By This Weekend
Before we dive headfirst into the excitement of the festive season and begin preparations for the new year, I'm taking this moment of…
Fashion
9 Winter Work Outfit Ideas for When You Just Can't Be Bothered
We've officially entered winter. In the period between the last few weeks of the year and the last weeks of February, a sort of stillness…
Fashion
Gift Guides by Personality: For Him & Kids - Julia Berolzheimer
When selecting gifts for the men and little ones in your life, pieces with thoughtful design and lasting charm bring a sense of meaning to…
Fashion
This Brand is Making Golf Apparel the Coolest It's Ever Been
Welcome toSecond Life, a podcast spotlighting successful people who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
I Went Through Every Page of Zara’s New Arrivals—These 13 Items Stood Out
Many of our editors are admittedly Zara-obsessed, looking through the new arrivals section on an almost daily basis to stay ahead of…
Fashion
Sienna Miller Just Staged a Pregnancy Reveal in a 100% Sheer Dress on the Red Carpet
All eyes were on Sienna Miller as she stepped onto the red carpet at The Fashion Awards 2025 in London tonight. Draped in a sheer white…
Fashion
Forget *It* Styles: This Back-to-Basics Sneaker Is What Makes Black Leggings Look Cool and Classic
At Who What Wear, we love discussing, buying, and wearing It sneaker styles like the Puma Speedcats and Adidas Taekwondos. Still, we also…
Fashion
Kid's Holiday Dressing - Julia Berolzheimer
Velvet bows, scalloped collars, and warm berry hues bring a polished charm to dressing littles this season, with cozy coats and…
Fashion
Hold the Hoodies and Puffers—L.A. It Girls Are Wearing *This* Anti-Trend Item With Leggings
If you asked me to picture the quintessential L.A. It girl, I'd probably immediately picture Kaia Gerber in black leggings and sneakers.…
Fashion
First VB, Then Kate Middleton, Now Alexa’s Also Choosing This New Shoe Trend
As someone who was born in Sydney but now lives in London, there’s a certain benchmark for British style that I always turn to; Kate Moss…
Fashion
Kylie Jenner’s Jelly Plaid Nails Prove This OPI Color Is Truly the Most Versatile
Of all the Kylie Jenner nail designs I've saved (from tuxedo tips to the chunky '90s French), none has me more jazzed than the jelly plaid…
Fashion
Just In From New York, Everyone With Cool Style Is Wearing This Once-Dated Boot Trend Again
Slouchy boots haven't been popular since what feels like 2016. Instead, the hot boot of the moment has been a simple black tall boot with…
Fashion
Spotted on the Red Carpet in London: The Affordable Basic You Can Buy at M&S, Zara and H&M
Time to blast Lily Allen’s “West End Girl” as every stylish Londoner has descended in South Kensington this evening for the annual Fashion…
Fashion
Raye! Mia!—The Most Jaw-Dropping Looks from the Fashion Awards Red Carpet
The UK’s biggest night in fashion has arrived again and the industry’s brightest stars have begun to descend on London’s iconic Royal…
Fashion
Live From the Fashion Awards 2025—Your Minute-by-Minute Guide to the UK's Most Fashionable Night of the Year
Refresh 2025-12-01T18:34:57.747Z As the celebrities start to pour in, the Who What Wear team is already debating which red carpet looks…
Fashion
I’m A Shopping Editor, and These 30 Beauty & Fashion Items Are My Current Obsessions
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. As a…
Fashion
What Gen Z’s Coolest Editors, Stylists, and Creatives Are Giving (and Getting) This Holiday Season
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
I'm a Fashion Editor, and I'm Live Shopping All of the Best Cyber Monday Deals—These Discounts Matter
Cyber Monday is finally here—and many of the fashion deals are even better than expected. With Black Friday behind us, this is one of the…
Fashion
Lily Allen Just Stepped Out in NYC Wearing the British Brand Londoners Love For Elevated Outerwear
Bundling up for a chilly New York day is no small task. Between bracing against icy temperatures and navigating the city’s unspoken “smart…