Fashion
I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My Wardrobe
One of my favorite aspects of traveling is the opportunity to observe how the locals dress. Sitting at a café checking out street style…
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Fashion
Fashion
3 Winter Trends That Were Practically Invented With the Gen Z Fashion Crowd in Mind
There are winter trends, and then there are winter trends with Gen Z fashion lovers in mind. I’m a Gen Zer who indeed loves fashion, and…
Fashion
8 Key Spring 2026 Trends You Can Start Wearing Now
Fashion for the upcoming year is top of mind as I consider how I'm building out my 2026 outfits as well as how I'll be editing out of my…
Fashion
Shop 29 of This Week's Best New Arrivals
Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, I search high and low every week to find…
Fashion
I Live in Paris and Travel Once a Week—These Are the Trends I Always Spot at CDG
Monica Mendal is a Who What Wear editor in residence, a former fashion editor, a travel writer, and the author of So There's This Place…—a…
Fashion
Wicked's Marissa Bode Is Finding Magic in Herself
Marissa Bode knows her character, Nessarose, in Wicked: For Good isn't the most beloved. She's seen the memes, she's seen the tweets, and…
Fashion
This Timeless Bag Has Sienna and Suki's Seal of Approval—Here's My Take on The New Gucci Giglio
When it comes to investment purchases such as luxury bags, shoes and accessories, going back to the classics is always a wise choice. As a…
Fashion
It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
I’ll start this off by being very honest, I didn’t really start investing in jewellery until this year. I mean, I owned a few pairs of…
Fashion
These Are the 5 Bag Trends That'll Be Everywhere in 2026
This year, we saw a shift in the bags that achieved It status. Big, scrunched-up bags were everywhere—as were doctor bags. Long straps…
Fashion
I'm a Celebrity Stylist—8 Wardrobe Basics My Clients and I Spend Our Own Money On
Molly Dickson is a celebrity stylist and Who What Wear editor in residence. Her clients include Lana Del Rey, Ariana Greenblatt, Sadie…
Fashion
Introducing the Prettiest Legging Color Trend of 2026, As Worn By Maya Hawke
It's been about a week since season 5 of Stranger Things came out. How are fans of Eleven and company holding up so far? And have you seen…
Fashion
I’m Suddenly Compelled to Style a Crewneck Sweater Exactly Like Emma Watson Just Did in Paris
When you think "big scarf," you (rightfully) think Lenny Kravitz. Soon, though, you'll be thinking Emma Watson. The actress and activist…
Fashion
This TikToker "Unintentionally Ran an 8-Minute Mile" in These Loafers—They're That Comfy
It's the eternal dilemma: wear elegant shoes (boots, loafers, pumps) and look nice, but come home with blisters, or wear your…
Fashion
5 All-Black Winter Outfits That Are the Antithesis of Basic
When I first moved to London from winterless L.A., I quickly realized that—however nice each piece was—my gray coats were never going to…
Fashion
This Is the Princess Diana Way to Style a White Turtleneck in 2026
Every season is Princess Diana season, because even close to three decades after the royal's tragic passing, her style remains both…
Fashion
Kendall Jenner Just Wore The Next It Girl Bag That On-the-Go Fashion People Will Be Buying in 2026
Throughout much of 2025, we've been predicting which trends and items will dominate in 2026. Now that the new year is less than a month…
Fashion
This Not-Black, Not-Brown Loafer Color Trend Makes Every Outfit 10x Cooler
I love a pair of loafers, and tend to lean toward black or brown ones, in general, during fall and winter. That said, a fresh loafer color…
Fashion
The Gifting Atelier: Shopping Guides for the Luxury Lovers in Your Life
"> US Edition Who What Wear Add as a preferred source on Google Who What Wear is part of Future US Inc, an international media group and…
Fashion
Surprise! J.Crew Extended Cyber Monday Deals—Score 50% Off Best Selling Last Chance Deals
Surprise! J.Crew has extended its Cyber Monday sale through the end of the day. If you're like me, then you may have procrastinated a bit…
Fashion
I'm a Celebrity Makeup Artist—Here Are 5 Foolproof Tips for Creating a Flawless Winged-Liner Look
Ash K Holm is a Who What Wear editor in residence, a celebrity makeup artist and educator, and the co-founder of the luxury med spa…
Fashion
Soon to Be Spotted in Aspen, Zermatt, and Courchevel: The Chic H&M Collab That's Set to Dominate the Slopes in 2026
Ski season is nearly here, and whether you're aiming to impress on the double blacks in Zermatt, indulge in the glamour of Courchevel, or…
Fashion
Patterned Tights Are Back, But Fashion People Only Wear Them Like This, This and This
All of a sudden, everyone is searching for patterned tights—Google Trends has seen an increase in search interest of 4500 per cent over…
Fashion
The Chic Poncho Trend French Women Are Swapping Their Wool Maxis For
When it comes to the art of getting dressed, very few do it quite as well as the French. There's a certain thrown-together polish they…
Fashion
Not Wedges, Not Stilettos—This Is the New-Season Heels Trend Fashion People Are Wearing Instead
I spot trends for a living, and this season I’ve been tracking a compelling shift in party footwear. At last night’s Gotham Film Awards in…