Fashion
In Paris, L.A., and London, Basic White Tees Are Getting Sidelined In Favor of This Cooler Alt
There will never, ever come a day when I tell you to get rid of your white T-shirts. They're classic and timeless and versatile—a true…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
It's Time for a Fall Beauty Overhaul—Here's What Made My Short List This Season
If you ever walk past my desk at the office, you'll most likely overhear Aniyah Morinia and me yapping about all things beauty. Whether…
Fashion
If You Love the Row, You’ll Be Obsessed With This Little Known Bag Brand
I am a vintage bag collector. Dior-era Galliano, 90s Miu Miu and Prada, and honestly any vintage Chanel are my vices. It's something I…
Fashion
Cooler Than a White Button-Down: This Specific Shirt Color Is the Key to Looking Chic This Fall
A white button-down shirt has long been a wardrobe staple, loved for its crisp, clean, and endlessly versatile style. While this classic…
Fashion
The Hair Products Chris McMillan Can't Live Without
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
Dakota Johnson Wore a Completely Backless Mini In This Better-Than-Black Color to the
Every time a red-carpet event rolls around, it sparks a discussion among our team here at Who What Wear about whether the after-party…
Fashion
Wow, Moda Operandi and Citizens of Humanity Just Released a Capsule Collection Inspired By Pennsylvannia's Dreamiest Farm
Less than three hours from New York City, in Pennsylvania’s Oley Valley, is Bloom Farm—a sought-after destination for wellness…
Fashion
I Waited a Year for H&M's £55 Designer-Passing Boots to be Restocked—Now They're Back
As someone who knows the woes of the unpredictable UK weather, I would never, ever wish the summer season away. However, every so often, a…
Fashion
From the Countryside to the City: 11 Easy Autumn Outfits That Feel So Cool and British
No one does it like us Brits. Fashion, I mean (although we're pretty good at a lot of things, it has to be said). I know we often talk on…
Fashion
You Won't Believe the Vintage Treasures I Just Found on 1stDibs, and No, They're Not All Wildly Expensive
In an age where sameness has taken over fashion (think Dôen's lace-trim shorts and Juju Vera's shell pendant necklace), individuality…
Fashion
Jennifer Lawrence Says It's Time to Retire Your Sandals—Wear This Flat Shoe With Midi Skirts Instead
I don’t make the rules, but I am happy to follow them—especially when it's Jennifer Lawrence setting the tone. And this week, the actor…
Style
IRL Brain Rot and the Lure of the Labubu
On a recent quiet weekday morning in Manhattan, I attempted to obtain a Labubu, the cutesy monster doll that has become the biggest…
Fashion
I Style Celebrities For A Living—5 Items My Clients Always Love Without Fail
Fall is just around the corner, which means we’re all just about due for a little wardrobe refresh. To get a little inspiration for what…
Fashion
Silk Veil Nails Might Be the Most Elegant Nail Colour of All Time
If, like me, you're obsessed with nail trends, then you'll know that two sheer nail manicures are never the same. As a beauty editor, I've…
Fashion
This Simple Fashion Person-Approved Layering Technique Changed The Way I Wear My Basics
While I may spend countless hours every day obsessing over all things fashion, my best outfits are often when I'm not overthinking them.…
Fashion
Cooler Than Jeans and a T-Shirt—Everyone With Good Taste Will Wear These 15 Denim Outfits This Autimn
If you’ve ever felt that creeping sense of jeans fatigue midway through autumn, you’re not alone. After weeks of defaulting to denim, even…
Fashion
Pump the Brakes on Booties—Kate Hudson Wore the Better Fall Shoe Trend to Pair With Dresses
With Coachella, Glastonbury, Outside Lands, Stagecoach, and Lollapalooza, music fans have had a ton of opportunities to see their favorite…
Fashion
Put Down the Baguette—This Fendi Bag Is Just As Iconic and About to Make a Huge Comeback
As a handbag-obsessed editor, I've got an encyclopaedic memory when it comes to It bags. From vintage icons like the Chanel Flap Bag to…
Fashion
I Asked Beauty Editors to Share the "Almost Neutral" Nail Polishes They'll Never Give Up—Here's the Reveal
As much as I adore a bold, artistic mani moment, more often than not I resort to chic neutrals. Creamy ivory, cool gray, chocolate…
Fashion
I Visit Copenhagen Twice a Year—These Cool Scandi Shops Are My Very First Stops
I just got back from Copenhagen Fashion Week, and let’s just say my suitcase was definitely overweight—but totally worth it. Twice a year,…
Fashion
H&M Just Perfected Autumn’s Key Trends—These 6 Pieces Will Be Out of Stock By September
Autumn has always been fashion’s most magnetic season. It’s the moment where denim darkens, coats sharpen, knitwear becomes a daily…
Fashion
Flip-Flop Upgrade - Julia Berolzheimer
Khaite Top & Skirt, Gianvito Rossi Sandals, Dior Bag, Arielle Ratner Necklace By mid August, the sun still lingers, but there is a quiet…
Fashion
Not Cotton, Not Linen—This Is the Pretty White Shirt Trend That Could Define Fall 2025
If pretty white tops are your thing, you're probably feeling a bit sad that summer is coming to a close, but not to worry—a pretty white…
Fashion
These Are the 6 Microtrends Every Fashion Editor Is Investing In Right Now for Fall
Microtrend is a dirty word. It implies something that is trending but not timeless; something that doesn't have the same weight as a…