Skip to content
Search
Vanity Fair Fashion
Fashion

As a Beauty Editor, These Are the Autumn Makeup Trends I Want You to Know About

By Swedan Margen

As a Beauty Editor, These Are the Autumn Makeup Trends I Want You to Know About

Summer is great and all, but as a beauty editor, I really come alive in the autumn months. From luxurious bath products to hydrating body oils, rich autumn fragrances and warm makeup looks featuring shimmery brown hues, I love transitioning my beauty routine into the slightly colder season. That's why I like to get ahead and be fully aware of what makeup trends we can expect to see everywhere come September.

We've already rounded up the biggest autumn beauty trends as a whole, but, for the last few weeks, I've been busy collating information on the best new beauty launches, TikTok trends, Instagram aesthetics and more to help define the biggest autumn makeup trends of the season. I even reached out to Jess Hunt, creative director and co-founder of one of my favourite beauty brands, REFY, to get an expert's opinion on upcoming makeup looks.

Below, I've rounded up five standout shifts that we can expect to see in the makeup world as summer draws to a close. From new mascara looks to statement lipsticks and the surprising trend that's replacing blusher altogether this season, keep on scrolling to find out more.

5 of the Biggest Autumn Makeup Trends 2025

1. Lively Lashes

A collage of makeup looks with a focus on the eyelashes

As a beauty editor, I already know that this autumn will see a huge focus on statement lashes. Forget classic black mascaras, as this season is all about warm brown and burgundy tones. "As we move into A/W, I can see brown lashes having a moment, adds Hunt.

Not only do these mascaras add a pop of colour to your makeup look, but they can also help to enhance your eye colour and make your eyes pop. The best bit? So many brands have caught onto this trend and are releasing their iconic formulas in fun new shades. Shop some of my favourites below.

Shop the Trend:

Refy Lash Sculpt 10ml

REFY

Lash Sculpt Mascara in Brown

Maybelline Lash Sensational Sky High Volumizing and Thickening Eyelash Lengthening Mascara - Burgundy Haze

Maybelline

Sky High Mascara Burgundy Haze

Charlotte Tilbury Pillow Talk Push Up Lashes - Dream Pop

Charlotte Tilbury

Push Up Lashes Dream Pop

2. Bitten Berry Lips

A collage of makeup looks with a bold red lip

The French girl "bitten lip" aesthetic is all the rage right now, and I do not doubt that this trend will continue into the autumn months. This softer, more smudged effect makes it appear as if you've just bitten into a juicy cherry or ripe strawberry, giving your makeup look that effortlessly chic finish.

However, as Hunt tells me, the new season will see a shift from lighter lipsticks to warm, rich shades. "Deep berries and wines will be everywhere. Paired with minimal blush or bronzer, the main focus will be on the lips and luminous skin," she says.

More Fashion