Fashion
I Shop for a Living—These 36 Items Are Currently at the Top of My Wish List
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Oh, They’re So Back—17 Pretty Nail Designs That Make This
The last time you thought about asking for ombré nails at the salon might have been in 2015, but hear us out: gradient nails are back in a…
Fashion
Blue Jeans Are Fine, But For Fall, Chic People Know This Controversial Denim Trend Looks Richer
It's official: we've finally entered the last few weeks of summer. The onset of colder temperatures makes it all the more compelling to…
Fashion
Turns Out, Wearing Jeans and Loafers in These Colours Is the Key to Looking Chic This Autumn
I think you'll agree with me when I say there are few pairings in the fashion world as timeless—and as effortlessly chic—as jeans and…
Fashion
These 33 New Fall Zara Items Are Giving Off "I'm Chic Walking in a Metropolitan City" Energy
The Zara fall collection has landed. Naturally, the offering is filled with desirable pieces that are cool, elevated, and trend-forward.…
Fashion
My Mom and I Love a Good Nordstrom Sale—These Are the Chic Fall Items That Get Our Stamp of Approval
My mom and I love shopping together. Yes, it's always been one of our favorite activities, whether we're actually looking to source new…
Fashion
5 Fall Nordstrom Outfits Under $425 That Give Off
Nordstrom's new-arrivals section is filled with fantastic fall finds. Essentially, if you're seeking a modern piece for the season,…
Fashion
Perfumers Call This Rich and Sultry Fragrance
Welcome to Worldly Beauty, a quarterly franchise in which we highlight beauty products, ingredients, and traditions rooted in culture. To…
Fashion
My Fellow Editors Agree—These Are the 13 Hardest-Working Beauty Products Any of Us Own
As I was having a clear-out of my beauty products the other week, it occurred to me that some of the best products in my routine tend to…
Fashion
The Cultivated Bob Is Shaping Up to Be the Short Hairstyle of the Season
While this summer has been all about low-maintenance, relaxed, "undone" hair trends, it seems that the styles are shifting for autumn. My…
Fashion
9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensive-Looking Place
At last, summer is coming to a close, and soon enough we'll be crunching over browned leaves and clutching steaming coffees in hand.…
Fashion
As A 4ft11” Fashion Editor, These Are The 5 Fashion Trends I Want Petite Women To Know This Autumn
I have to confess something: I hate autumn. That may seem a bold statement to make, especially considering I’m here to talk about the…
Fashion
The September Forecast - Julia Berolzheimer
Labor Day weekend often marks the peak of summer in Charleston, but we were met with an unexpected and glorious reprieve, a few days of…
Fashion
The Transitional Color Palette I’m Loving Right Now - Julia Berolzheimer
Valentino Jacket & Skirt, Prada Heels, Dior Bag, Calle del Mar Top, Silivia Furmanovich Earrings The transitional color palette I’m drawn…
Fashion
Fashion’s Best Kept Secret Right Now Is Ralph Lauren’s Polo Shoes
The other day I ran into a stylist friend downtown. She was wearing a white pony hair high-top sneaker with a split sole. They were the…
Fashion
Fashion Editor Confirmed—This Autumn Colour Combination Signals That You Know How to Get Dressed
What do you get when you mix summer’s favourite shade with autumn’s most reliable classic? A combination that carries you into the cooler…
Fashion
It's Here: The It Girl Sweater Trend of Fall 2025
We've reached that point in the year in which fall trends become less abstract and more tangible, as we start to actually spot them out in…
Fashion
I Swear That Dressing Like Hailey Bieber at Pilates Makes My Form Infinitely Better
Over the years, I've learned that a cute outfit is what actually motivates me to get to the gym or a Pilates class. Feeling put-together…
Fashion
Abercrombie Sucked Me Back Into Their Orbit With These 25 Incredibly Chic Fall 2025 Finds
In high school Abercrombie had a chokehold on me and my friends. It was one of our go-tos for basics like T-shirts and athletic-inspired…
Style
The End of the Late-Night Band
There’s a moment from a 2012 episode of Conan O’Brien’s former TBS show that I think about often. O’Brien’s guest, the comedian Eric…
Fashion
I Can't Unsee It—Wide-Leg Jeans Always Look Their Best With this Elevated Shoe
As the days grow cooler and hemlines begin to drop, I’ve found myself moving away from the cropped jeans I relied on through summer and…
Fashion
Burgundy Is Nice, But This Up-and-Coming Color Trend Is About to Dethrone It
Listen. I love burgundy as a fall color trend just as much as the next fashion person, but there’s a new color trend that I’ve been eyeing…
Fashion
The Pretty Dress Trend Everyone Is Skipping Jeans and Trousers For
As someone who wears jeans or trousers 99% of the time, it takes a lot for me to swap my usual pants for something softer like a skirt or…
Fashion
My 58-Year-Old Mum and I Just Got Back From Zara—9 Anti-Trend Pieces We Both Came Home With
I’ve always said my mum is one of my biggest style influences. At 58, with a career in fashion behind her, she’s curated a wardrobe that…