Fashion
This Under-the-Radar French Perfume Wins More Compliments Than Any Other
After over 12 years in the beauty industry—as a journalist, facialist, consultant and head of beauty buying at Liberty London—I’ve seen…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Not Beige, Not Milky—I’ve Just Found the Chicest Neutral Manicure for Autumn
We all know that when it comes to nail trends, neutral colours can't be beaten, especially for autumn manicures. From deep nudes to…
Fashion
I Hosted a Dinner Party for My Fashion Friends—Here's What We Wore, Ate and Drank
From a secret garden in the borough of Kensington and Chelsea , some of fashion’s most exciting talents toasted to the end of summer for…
Fashion
I'm Not Saying Goodbye to Colour, But Every It Bag I See Is This Trending Black Style
As a handbag-obsessed editor, it should come as no surprise to know that I spend a lot of time searching through the new bag launches,…
Fashion
Loafers Are My Go-To in Autumn—5 Classy Trouser Styles That Pair Best With Them
If there’s one thing I love about the start of a new season, it’s refreshing my wardrobe. I’m a summer girl at heart, but by the end of…
Fashion
The Who What Wear UK Autumn Report 2025 Is Here
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
Sorry Nike and Adidas—This Under-the-Radar Trainer Label is Primed to Dominate This Autumn
I spend my days tracking trends, and usually, when a new style lands on my radar, I can quickly trace its origins and understand why it’s…
Fashion
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right Now
When I am in the mood for stylish minimalist pieces, COS immediately comes to mind. The incredibly chic retailer is known for its…
Fashion
The 6 Shoe Trends Well-Dressed People Are Wearing With Pants and Jeans (Instead of Sneakers)
Like everyone else, I will continue to wear sneakers with my jeans and pants this fall. They go together like all the cliché things I…
Fashion
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Fall is right around the corner and I can't wait for the layered looks that chillier weather brings. I've already been hard at work,…
Fashion
Say Goodbye to Kitten Heels—This Even-Shorter Shoe Is Suddenly Showing Up in Every Fashion Person's Closet
Kitten heels have emerged as the hardest-working and most versatile silhouette in many fashion people's shoe collections over recent…
Fashion
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)
One of my main goals when shopping and planning my upcoming outfit rotations is to make sure that everything looks and feels elevated…
Fashion
If You're Going to Wear Flat Sandals in September, This Is the Exact Outfit to Copy
While it’s still a little warm, I’ll be taking a page out of Hailey Bieber’s book of outfits for fall. She wore an unlikely shoe in L.A.,…
Fashion
Looking Chic at the Airport in 2025 Means Wearing This Shirt Trend and Shoe Trend With Jeans
Whenever I’m traveling, I tend to get stumped on what to wear, especially when I have to be somewhere soon after landing. I don’t like…
Style
The Lush Pain Music of Nourished by Time
Marcus Brown’s voice is a crooner’s voice, a baritone, emanating notes from some spot in his body deeper than his chest. Biologically…
Fashion
Vintage Nail Designs Are on the Up and Up—7 Worth Saving for Your Next Mani
Nail trends—all beauty trends, for that matter—exist on a pendulum. What may seem "cringey" now will ultimately swing back into the…
Fashion
Trends Come and Go—Fashion People Know This Smart Closed-Toe Shoe is Forever
I know better than anyone that trends come and go. I’ve watched hundreds—if not thousands—of buzzy pieces have their moment in the…
Fashion
Best Wardrobes in Britain: Patricia Zhou
Stepping into Patricia Zhou's East London home, the satellite Who What Wear UK team and I found ourselves bathed in warm golden-hour…
Fashion
From New Status Symbols to Styling Privileges, This Is What Luxury Looks Like for Autumn 2025
There’s a charge in the air this autumn, and it’s not just the auburn rainbow of leaves clinging to branches or the darker nights that…
Fashion
Is It 2016 Again? The Resurrected Beauty Trends Music’s It Girls Can’t Stop Wearing in 2025
In early August, I found myself back in Chicago on the trampled-grass lawn of Grant Park at the Midwest music spectacle that is…
Fashion
Soft Knits and Suede Boots Are On My Mind—Here's What's in My Nordstrom Cart
It might still be 84ºF and sunny, but I'm officially shifting to a fall state of mind. September is almost upon us, and there's a certain…
Fashion
Every Major Handbag Trend That Will Take Over in Fall 2025
For the fall 2025 collections, we took a close look at the biggest trends that emerged on the runways. Some of the larger themes of the…
Fashion
Here's What to Look For If You Want Ballet Flats That Scream 2026
I’ve been getting a lot of questions lately about whether ballet flats are still worth buying into, and honestly, I get it. The trend has…
Fashion
Vintage Watches Are the New It Bags—Our Guide to Finding Your Next Heirloom-Worthy Piece
Vintage watches have quietly transitioned from niche collector’s pieces into must-have items for fashion insiders craving something more…