Fashion
All of My Friends and I Shop at Shopbop—These 33 New Fall Items Are the Standouts
Shopbop is a special retailer that consistently serves as a shopping resource, whether I'm looking for versatile basics or trendier items…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Playful, Nostalgic, and High Fashion: Welcome to Baby-Doll Fall
Marc Jacobs has long treasured a sense of childlike wonder (at his spring 2024 show, models walked like stiff paper dolls underneath a…
Fashion
Selena Gomez Just Cosigned the Unexpected Fall Lip Color Taylor Swift Has Been Wearing on Repeat
Selena Gomez is no stranger to a trendsetting beauty moment, from fuchsia eye shadow at the 2017 Met Gala to bright-blue nails. The…
Fashion
Jodie Turner-Smith Is Finding Herself Again and Again and Again
At 7:37 a.m. on a hot summer Friday in my Brooklyn apartment, I am sitting in a film class taught by actress Jodie Turner-Smith—like one…
Fashion
The Fall Issue: Your Guide to What Matters in Fashion and Beauty Right Now
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
I Like Leggings, But I Love Jeans—5 Incredibly Chic Denim Outfits I'm Rotating This Autumn
As much as I love the hazy days of summer, I can officially say I’m ready to embrace autumn in all its cosy glory. While I wouldn’t call…
Fashion
I Was One of the First to Get My Hands on Glossier's New Blusher—Here's My Honest Verdict
It's not often that you'll find me fawning over yet another makeup launch, let alone a blush. But every beauty insider knows that Glossier…
Fashion
Event Dresses For Now & Later - Julia Berolzheimer
De Castro Dress, Prada Bag (sold out, similar here), Gucci Sandals, Rainbow K Earrings Event dressing for this time of year has its own…
Fashion
Goodbye, Sweetheart Necklines: Kirsten Dunst Wore the Pretty Wedding Dress Trend Brides Will Prefer in 2026
It's official: there's a vibe shift afoot. The classic sweetheart neckline can always be revisited in the future, but right now, I'm…
Fashion
Step Aside, Suede—The Fall 2025 Bag Trend That'll Make You Look Rich and Elegant Is Here
If you're ever wondering what the latest bag trends are, just look to Jennifer Lawrence. Her collection is truly jaw-dropping, and every…
Fashion
Tate McRae Is Already Wearing the #1 It Bag of 2026
Now that we've entered the final few months of 2025, some of us are already planning our 2026 wardrobes. I rarely splurge on designer…
Fashion
Not Classic Ballet Flats, Not Loafers—Everyone With Cool Style Will Be Wearing These Shoes With Black Trousers in Fall 2025
I love dresses and skirts, but more often than not, I reach for pants. Usually, I wear jeans—both stovepipe and baggy styles—but when I…
Fashion
Madewell Just Launched a Capsule Collection With Dakota Fanning—These Jeans and Tees Will Become Everyday Pieces
We love a great collaboration, and today we're excited to share (and shop!) the launch of Madewell's limited-edition capsule collection…
Style
Stephen Shore’s Precocious Adolescent Eye
How did this happen? To begin with, Shore had an uncommonly encouraging and generous family. His uncle Leo, a naval engineer, noticed that…
Fashion
Tommy Hilfiger’s Fall Collection Is Here—And We Can’t Stop Talking About It
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
Chat, What Color Trend Looks Best With a Gray Bag? It's This One
I’m genuinely so happy monochromatic outfits are trending this fall, fromall-gray toall-black. Now, another head-to-toe color trend is…
Fashion
The 5 Shoe Trends *Everyone* Should Own, According to New Stuart Weitzman Ambassador Emma Chamberlain
Ask any celebrity about their favorite red carpet shoes, and you're bound to hear one brand over and over again: Stuart Weitzman.…
Style
The 2025 National Book Awards Longlist
This week, The New Yorker is announcing the longlists for the 2025 National Book Awards, including Young People’s Literature, Translated…
Fashion
Summer or Fall, This Is the Casual But Elegant Flat-Shoe Trend That Always Looks Good With Jeans
Isn't it nice when you invest in a shoe trend for one season, only to find out you can enjoy it and wear it again in the next? It saves…
Fashion
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
I turned 40 this year and decided to start investing more intentionally. Something about this compelled me to work toward bringing my…
Fashion
I Only Buy Jewelry That Makes People Ask "Where Did You Get That?"—19 Cool Pieces I'm Eyeing for My Next Purchase
I have strict criteria for my jewelry: It must be compliment-worthy, be unforgettably unique, and make people curious. Where did you get…
Fashion
Spotted on Zoë Kravitz on a Stroll With Harry Styles: Fall 2025's It-Girl Denim Trend
In case the internet or social media hasn't told you yet, Zoë Kravitz and Harry Styles might be dating, if all of the recent hand-holding…
Fashion
My Friend Wanted My Fall Luxury Edit—These Dreamy Bags, Shoes, and Accessories Are Next-Level
Curating shopping lists is my thing as the shopping director here at Who What Wear. On any given day, you'll find me sourcing the latest…
Fashion
Zara Is Brimming With Expensive-Looking Autumn Pieces—21 Styles That Could Pass for Designer
An integral part of my job as an editor is to hunt down those rare high-street pieces that can hold their own against designer…