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Beauty
Meet Summer 2025’s Top Color Trends, From Wispy Pink to Butter Yellow
Butter Yellow For the person afraid to embrace color, this one’s for you. Butter yellow graced the runway in sumptuous suede at Chloé, as…
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Trends
Fashion
From Paris to New York: 5 Hair Trends Currently Dominating the World’s Most Stylish Cities
Whenever I need a little inspiration, whether it's for hair trends, nail trends, or even fashion trends, I love to check in and see what…
Fashion
The Top Summer Trends Who Wear Wear Editors Are Shopping in 2025
To get an early look at the key shopping buys we'll see this summer, I asked Who What Wear editors to share the trends they'll be adding…
Fashion
Scoping Out Nail Trends Is My Extreme Sport, and I'm Predicting a "Sunny French" Summer
Of all the beauty research I'm constantly keeping tabs on, no topic gets me more jazzed than nail trends. There's just something about a…
Fashion
Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Fashion
8 Makeup Trends Poised to Dominate Summer 2025, From St. Tropez Skin to (Gasp!) Barely There Lip Liner
It's early June, temperatures are climbing, and sunsets refuse to wink out until way past 8 p.m. Time to brush up on summer makeup trends!…
Beauty
A Look at Summer 2025’s Biggest Sneaker Trends
Other staff predictions that came true: the comeback of skater trainers, that “could have been stolen from your best friend’s older…
Fashion
If You're Bored of Jeans—These are the 5 Trouser Colour Trends to Wear in Summer 2025 Instead
For around 80 per cent of the year, if you spot me out and about, chances are I’ll be wearing jeans. This steadfast uniform only wavers…
Fashion
I Spot Hair Trends for a Living—5 Fresh Ways to Elevate Your Look This Summer
As a beauty editor, it's my job to keep an eye out for the latest hair trends. Yes, from summer hair colours to hairstyles and even hair…
Fashion
Forget Trends, I Always Prioritise These “Dated” Dresses
Summer, is that you? My diary has already started to fill up with events, and I’ve been tracking down the outfits to match each occasion.…
World
Warped Ways of Seeing “P.O.V.”
You open your short-form online video platform of choice and see: A woman dancing in pointe shoes with London’s Tower Bridge in the…
Fashion
If You Raided Jennifer Lawrence's Summer Capsule Wardrobe, These Are The 6 Key Trends You'd Find
We’re on the precipice of the hottest period of the year. The dawn of summer draws our attention to the latest emerging trends and balmy…
Fashion
I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Summer—These 7 Stood Out
I'll admit, typically when summer rolls around, knowing about the latest trends are not high on my list of priorities. As someone who…
Fashion
I Just Got Back From Miami Swim Week—These Are the 8 Swimwear Trends That Dominated
I just got back from Paraiso's Miami Swim Week, and naturally, the first thing I started doing was observing the themes emerging across…
Beauty
Miley Cyrus Traverses Trends in Shorts Over Tights and a Naked Dress
Miley Cyrus’s Something Beautiful album rollout has been nothing short of a bona fide fashion fest. From the fall 1997 Mugler couture…
Fashion
You Will Be Shocked—These Are the 8 Dress Trends Our Editors Are Avoiding This Summer
There's nothing like the start of a new season that makes you want to take stock of your style and the pieces hanging within your capsule…
Fashion
If I See You Wearing Any of These Summer Nail Trends, I'll Immediately Know You Have Taste
Not to be dramatic, but investigating nail trends is an Olympic sport—a sport I've eagerly signed up for as a beauty editor but a…
Fashion
Spotted in Monaco: 6 Trends F1's Chicest WAGs Wore During the Grand Prix Weekend
Unless you've been living under a rock this month, you probably already knew that the Formula 1 Monaco Grand Prix took place over Memorial…
Fashion
Why Bother Styling A Look When You Could Wear One Of These Chic 7 Summer Dress Trends Instead?
Hot weather days are no longer on the horizon. Summer is officially here and it’s brought with it a stream of languid holidays, a newfound…
Fashion
4 Summer Color and Print Trends Breathing New Life Into My Wardrobe
I'm not the fashion person who fully embraces every trend each season. Maybe it's my complexion or commitment to capsule dressing, but I…
Fashion
I Thought I Hated ‘00s Fashion But These Flashback Sandal Trends Are Actually Chic
At this point, you might be tired of hearing about the endless return of 2000s fashion, but like it or not, the era is clearly hanging…
Fashion
I'm Prepping My Summer Wardrobe —4 Trends I'm Shopping From Revolve
Summer technically starts on June 20th, but I'm sorting my seasonal wardrobe now. We all know the best pieces sell out first so I'm…
Fashion
5 Dress Trends Zara’s Doing Better Than Anywhere Else This Summer
When it comes to shopping for high-street items that look expensive, Zara never fails to impress me. Whilst I find other stores can be…
Fashion
I'm 5'4" and Refuse to Wear Bermuda Shorts—5 Bottoms Trends I'm Shopping Instead
So, I have absolutely nothing against bermuda shorts. I've come across some wildly chic outfits recently that include them, but I find…