Beauty
Prints Charming! Shop the Season’s Brightest and Boldest Dresses
Longer days and warmer temperatures call for lighter fabrics, breezier silhouettes, and that subtle shift toward clothing that feels…
Tag
Shopping
Beauty
The Best Lip Stains for Transfer-Proof, Long-Lasting Color
DeBratto’s favorite method for lip stains, much like Billie Eilish, is repurposing them as long-wearing lip liner—they walk us through how…
Beauty
The New Class of Minimalist Handbags We’re Loving (and Shopping!) for Spring/Summer
We can never resist a twist on the classics either. Examples include elegant east-west bags from Freja and Alaïa and unexpected, yet…
Fashion
I'm a Shopping Director—Here's Everything That Checks the "So Chic" Box
Chic items ahead. I repeat: Chic items ahead. Hey there, I'm the shopping director here at Who What Wear, and I spend the better part of…
Beauty
12 Best Moisturizers With SPF That Effortlessly Combine Hydration With Sun Protection
I know my friends and family are sick of me asking if they applied sunscreen today—energy better spent encouraging the use of the best…
Fashion
The 30 Fashion and Beauty Items That Are on My Summer 2025 Shopping List
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.…
Beauty
How to Wear ’90s Straight-Leg Jeans With Flats in 2025
Despite the popularity of baggy and barrel-leg designs, ’90s-inspired straight-leg jeans continue to be a favorite. The proof? The…
Beauty
From Kate Moss to Taylor Swift—It’s Time to Revisit Black Skinny Jeans
The denim trend on everyone’s mind right now is none other than the skinny jean, and we couldn’t help but notice that all generations of…
Beauty
How to Craft the Ultimate Summer Makeup Routine for Women Over 50
The best kind of makeup advice comes from someone who really understands your skin and beauty goals—whether you want to open up the eyes…
Beauty
Autry Sneakers 101: A Guide to Shopping the Buzzy Sneaker Brand—From the Medalist to the Reelwind
Founded in Texas in 1982, Autry sneakers became a hit among tennis players for its sporty, Americana aesthetic. Years later, the label was…
Beauty
The Best Non-Toxic Sunscreens, According to Dermatologists
While “non-toxic” can be a rather amorphous (and unregulated) term in beauty, a quest to find the best non-toxic sunscreen generally…
Beauty
How Classic Beauty Products Get a 2025 Upgrade
A decade ago, I relied on a few things: Maybelline Baby Lips lip balm, Vaseline lotion, and Neutrogena face scrub. I didn’t wear sunscreen…
Beauty
7 Easy-Chic Staples You Need to Nail the Sporty Summer Look
From city sidewalks to the Miu Miu spring runway, sporty style is having a major moment. Spring’s most wearable trend borrows from the gym…
Beauty
6 Chic Ways to Style Blue, Spring’s Most Ethereal Shade
This season, no one puts baby (blue) in the corner! Despite actually having the word “baby” in its name, spring’s newest It color is now…
Beauty
This Infrared Sauna Blanket Is My Pre-Summer Detox
It was 9 a.m. on a Friday and I was dripping sweat as if I’d just crushed it in a hot Pilates class. But no, I was lying in bed—listening…
Fashion
We're Going to Be Shopping Live at RIXO—See All of the Details Here
It's no surprise to hear that editors at Who What Wear UK love shopping! Everything we try on for ourselves eventually makes it way into…
Fashion
I'm a Fashion Editor—Here Are the Exact Swimsuits, Sandals, Jewelry, and More I'm Shopping First This Summer
With some upcoming summer work trips and planned vacation days, I've been thinking about the pieces that will land in my suitcase. I'll be…
Beauty
The Korean Vitamin C Serums to Brighten Skin
Gentler in concentration and more focused on preventative skincare, the best Korean vitamin C serum comes in lightweight, fast-absorbing…
Beauty
Vogue First! Shop Glow Recipe’s Korean Sunscreen Before Everyone Else
The allure of the K-beauty SPF lies in the sensorial experience one has when applying it—a philosophy that Glow Recipe has mastered over…
Beauty
Don’t Forget the SPF! 13 Body Sunscreens for Keeping Skin Safe All Summer Long
Summertime is all fun in the sun, until someone gets burned. While face sunscreens are a staple in most skin-care regimes, the best body…
Fashion
I'm a Shopping Director—10 Spring and Summer Items My Mom and I Think Are Wildly Chic
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his…
Beauty
Spray, Glow, and Go with the Best Moisturizing Body Mists
For those who’d rather not spend time slathering on a body lotion, mists offer similar skin nourishing benefits with a simple spritz. Top…
Beauty
The Best Plumping Lip Glosses Amp Up Your Pout
The best plumping lip glosses do exactly what you think: provide a shiny color payoff with appearance of fuller lips. Like the cherry on…
Beauty
Revive Dry, Damaged Hair With the Best Hair Masks
Those looking to streamline their haircare regimes may wonder: Are the best hair masks just… conditioners? Alas, one can’t necessarily…