I’m a Shopping Director—Here’s Everything That Checks the “So Chic” Box

I’m a Shopping Director—Here’s Everything That Checks the “So Chic” Box


Chic items ahead. I repeat: Chic items ahead. Hey there, I’m the shopping director here at Who What Wear, and I spend the better part of my days scrolling through the market to bring you edits of standout buys. For example, here’s a list of cool spring items and another on Nordstrom favorites. Below, I’m highlighting every single thing I love right this very second that checks that “so chic” box.

As far as product assortment goes, it’s a range. I have everything, including designer accessories from labels like Louis Vuitton and Chanel and elevated basics from J.Crew and Banana Republic. Yes, there are also plenty of gorgeous shoe options—including plenty of jelly shoes (because I’m in love). Happy shopping.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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