Beauty
Burgundy Is Always a Good Idea! 8 Ways to Wear the Shade Right Now
Over the past few seasons, we’ve seen a tantalizing menu of colors, from cherry red to avocado green to chocolate brown, whet the fashion…
Tag
Shade
Fashion
Celebrities Have Forgotten About All-Black Outfits—They’re Head-to-Toe In this Expensive-Looking Shade Instead
Whenever I’m stuck on what to wear (read: most mornings when the clock is ticking and I’m running late), I reach for all black.…
Fashion
I Didn't Think This Shade of Shoe Would Work With a Butter Yellow Dress—Zoë Kravitz Proved Me Wrong
The butter yellow colour trend has been something of a whirlwind this season, sweeping through fashion crowds and adhering to every…
Fashion
I Never Really Considered Trainers Elegant Until I Spotted Them in This Grown-Up Shade
If you, like me, often default to trainers for their unparalleled comfort, you may also know they don’t always deliver in terms of…
Fashion
I Just Swapped My Classic Pink Pedicure for This Timeless Shade Instead—I'm Not Looking Back
Here at Who What Wear HQ, we recently made a discovery—the chicest women don’t just opt for a summer pedicure, they keep their toes in…
Fashion
Butter Yellow is Chic—But The Best Dressed People I Know Are Swapping It Out For This Elegant Shade
As we enter the final weeks of summer, I’ve been honing in on some colour trends that feel seasonally appropriate for these remaining…
News
How America Became Hostile to Shade
Like many young writers on the left with an interest in California, Bloch is clearly a disciple of Mike Davis, whom he interviewed and…
Fashion
These High Street Sandals Already Sold Out Once—Now They're Back in a New Elevated Shade
The other day, I realised that I have one off-duty summer outfit I rely on more than most. It's unintentionally a blueprint I rely on when…
Fashion
I Won't Wear Sheer Nail Polish Unless It's This Exact OPI Shade Combination
Spring is all about layering. From stylish trench coats to classic cotton jumpers, I'm always on the lookout for those lightweight layers…
Beauty
6 Chic Ways to Style Blue, Spring’s Most Ethereal Shade
This season, no one puts baby (blue) in the corner! Despite actually having the word “baby” in its name, spring’s newest It color is now…
Fashion
Kerry Washington Just Nailed This Sleeper Hit Shade With Her NAACP Awards Manicure
As beauty editors, one of our favorite things to be on the lookout for during awards season are the 'quiet' trends cosigned by stylish…
Fashion
I'm Calling It—This Chic OPI Shade Will Be the Biggest Nail Polish Colour of the Season
When it comes to the best nail polish brands, you really can't go wrong with OPI. Follow any top nail artist on Instagram and you'll see…