Fashion
Not Blue, Not Khaki—If You’re Going To Wear Jeans This Summer, Wear This Exact Shade
As the weather oscillates from blistering heatwaves to cold snaps that drench us all in torrential downpours, the most stylish, and by…
Tag
Shade
Fashion
Not Beige, Not Tan—The Sickly Summer Shade Every Minimalist Dresser Is Backing For Summer
Jennifer Lawrence has always had a pretty fearless sense of style. Now more so than ever, she seems game to experiment with more eclectic…
Beauty
Meghan Markle Is All-in on This Divisive Shade for Spring
Meghan Markle’s Montecito mom wardrobe doesn’t tend to deviate: it’s all luxe cashmeres and airy linens in cream, navy, and charcoal…
Fashion
Celine’s New Lip Balms Are so ‘90s Supermodel Coded—the Shade I’ve Been Wearing Nonstop
If you're in the market for a designer lipstick, you really can't go wrong with Celine Beauté's Rouge Triomphe. The iconic French-girl red…
Fashion
From Prada to Zara, This “Ugly” Colour Trend is About to Be Spring’s Favourite Shade
Fashion has always had a weakness for an “ugly” trend. From the once-mocked Maison Margiela Tabis, to last summer’s toe-separating flats,…
Fashion
Red Is Timeless, But Asking for This More Specific Nail Shade Makes Your Manicure Instantly Chicer
If there’s one nail colour trend that is constantly reinventing itself, it’s the red manicure. In the summer months, it’s chilli-red tones…
Fashion
We'll Be Seeing This Nail Shade on the Most Stylish of Hands in 2026
As a beauty editor, it's my job to look out for the latest nail trends. There are so many ways in which I keep an eye on the biggest nail…
Fashion
Ask Any Beauty Editor, and They’ll Tell You This Is the Most Wearable Lip-Liner Shade You Can Own
I've always thought a brown lip liner doesn't get nearly enough credit. It's one of those products that just works, no matter what else…
Fashion
Pause the Pastels—Spring’s Chicest Shade Has Just Landed, and It's Not What You'd Expect
This isn’t the colour trend I expected to be reporting on when I set out to identify the new-season shade poised to emerge alongside the…
Fashion
Selena Gomez's "Velvet Noir" Nails Featured This Underrated Chanel Shade
Chanel has created more than one iconic nail polish. There's Ballerina, a soft, sheer pink worn by everyone from beauty editors to…
Fashion
Massimo Dutti's Sell-Out Knit Is Back in an Even Chicer Shade
Hunting down expensive-looking pieces on the high street is a personal obsession of mine. Whilst I'm partial to an indulgent luxury buy,…
Beauty
Kate Middleton Makes Her First Appearance of 2026 in a Favorite Shade
It was back to work for the Princess of Wales today, who made a surprise appearance alongside Prince William at London’s Charing Cross…
Beauty
This Mascara Shade is The Surprising Secret To Making Your Eyes Look Bigger
Typically, the only decision to make when it comes to mascara has been whether to opt for deepest black or softer brown. But now, a…
Fashion
5 Colour Pairings Prove Khaki Is The Shade Of The Season
As any avid Who What Wear UK reader will know, we called it early: khaki was destined to be the shade of the season. And, sure enough, our…
Beauty
Selena Gomez Declares Apple Cider The Polish Shade for Winter
Thanks to Bachik, Gomez’s nails were fashioned into her signature soft almond shape, and painted with Aprés Gel Couleur polish in Spiced…
Fashion
I Haven't Worn a Nude Lipstick Since Rediscovering This Nostalgic Shade
To look at me now, you may think that bright lipsticks were not my thing. A staunch member of the nude lip club on a daily basis, I…
Fashion
I've Finally Tired of Pink Nails—This Is the Chic Polish Shade I'm Wearing for the Foreseeable Future
Until a few months ago, a sheer pink or creamy off-white shade would have been my go-to for manicures year-round. For my last couple of…
Fashion
Kendall Jenner Wears This Chic Winter Pedicure Shade on Her Toes
While my fashion colleagues have their eyes firmly on celebrities' outfits on the red carpet, as a beauty editor, my eyes go straight to…
Fashion
The Chicest Over-50s Proved It: Brown Is the Most Elegant Winter Shade, But Only When Paired With These Colours
When it comes to style inspiration, I cast my net wide—you never quite know when or where you’ll stumble across something brilliant. Take…
Fashion
Not Black, Not Grey—I Think Jumpers Look Most Expensive When They Come In This Elegant Shade
I've been a fashion editor for many years now, so I've spent plenty of winters pondering the colour trends that deliver season after…
Fashion
If You're Going to Wear Leggings in Autumn 2025, Wear Them in This Shade With White Trainers
Black and grey leggings are both versatile and chic options for wearing from Barrys Bootcamp or Forma Pilates to brunch. But if you want…
Fashion
Move Over, Black Tights—The Chicest People I Know Are Wearing This Expensive-Looking Shade Instead
I’ve always had a real penchant for skirts and dresses, and I refuse to let them gather dust just because the temperatures take a dip. The…
Beauty
Chocolate Brown Is the Lipstick Shade to Know This Fall
There’s something about the ’90s It-girl energy that refuses to fade—from lacey slips to pencil skirts and smudgy, smoky eyeliner, the…
Fashion
If You’re Going to Wear Leggings This Autumn, Wear Them in This Shade and Pair Them With This Shoe
When it comes to styling leggings, I've found that the difference between looking gym-bound and city-chic comes down to just a couple of…