Beauty
Are Drugstore Shampoos as Good as Their Expensive Counterparts?
There are those who love to splurge on every step of their routine, and those who prefer to pick and choose their hair-care products in…
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Hair
Fashion
A Celebrity Stylist Swears By This Cult-Loved Brand for Every Hair Type
Art takes on many forms, and here at Who What Wear, we aim to shine a light on the ingenuity within the fashion-and-beauty industry. Its…
Fashion
Everyone Asks Me How I Get My Loose Waves and This New Hair Tool Is Responsible
As a beauty editor, I've tried a tonne of hair tools. From GHD hair straighteners to the Dyson Airwrap, there isn't a hair multi-styler,…
Beauty
First Came Ozempic Face. Now People Are Dealing With Ozempic Hair and Muscle Loss
Ever since Ozempic flooded the mainstream consciousness, the controversial weight loss drug of choice has come with some well-documented…
Fashion
13 Ash Brown Hair Ideas That Are Low-Maintenance and Effortlessly Cool, Per Stylists
Have you noticed a sudden uptick in the amount of stylish brunettes you've seen taking over your Explore and For Your Pages in 2025?…
Fashion
I'm a Bob Expert—11 Ways to Style Your Short Hair in an Updo This Season
It's an odd thing to say, I know, but I do consider myself a bob expert. I spend my days looking at bob inspiration and quizzing experts…
Fashion
This Expensive-Looking Hair Colour Is About to Become the Most Requested of 2025
As a beauty director who compulsively scrolls Instagram, it takes a pretty special beauty look to stop me in my tracks. Typically, the…
Beauty
Selena Gomez’s Latest Hair Transformation Is All About ’90s Long Layers—and It’s Perfect for Round Faces
Selena Gomez has went viral more than once for her hair transformations: A ’90s bob haircut revival that mirrored the look that made model…
Fashion
Why Raffia Bronde Might Just Be the Hair Colour of the Summer
I've always been a brunette, but I love experimenting with different hair colour trends. In recent months, I've been opting for a…
Fashion
This Celeb Stylist Is Known for Making Hair Trends Go Viral (Ahem, Prada Bob), so I Asked Him for Inspo
Almond milk. Cacao nibs. Churro waves. This is not a grocery list but a mere sampling of Dimitris Giannetos's celebrity hair…
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Beauty
Sarah Pidgeon—Ryan Murphy’s CBK—Has Actually Gone Blonde
It was the camera test that launched a thousand think pieces (not to mention TikToks, Instagram carousels, and a pair of stories on this…
Fashion
I Recently Had My Hair Cut Short—Here’s How to Style a Curly Bob
I’ve always had a love-hate relationship with my natural hair texture. Part wavy, part curly, it’s never fallen fully into one camp or the…
Beauty
How To Remove Unwanted Facial Hair
If I were to ever go on University Challenge, I’d choose two specialist subjects: moisturizing and facial hair removal. I was blessed with…
Beauty
2025's Biggest Hair Color Trends
We may be more than halfway through the new year, but that doesn't mean you're stuck with the same hair color or style you came into 2025…
Fashion
Limp Roots Are My Nemesis—These Are the 7 Best Products For Flat Hair
As someone with thick, textured hair, I’ve never considered volume to be much of an issue for me. My hair’s natural, rather unruly waves…
Fashion
TBH, I'm in Shock These 15 Hair Tools Are Still Available From Nordstrom's Anniversary Sale
Since I was raised in the rainy, overcast state where Nordstrom has its roots (Washington), knowing how to shop for the best beauty deals…
Fashion
I Got Ghost Bangs—Now My Hair Is the Most Effortlessly Chic It's Ever Looked
Hair trends may come and go, but if you ask me, the fringe is forever. From subtle curtain bangs to a statement block style, there are so…
Fashion
It's Officially a Limoncello Summer: See How It Will Influence Your Hair, Nails, and Scent
The "guava girl" aesthetic is fun and all, but another energetic hue is already poised to take over our summer mood boards. Hello,…
Fashion
Editors Agree—Of All the Hair Tools on Sale for Amazon Prime Day, These Are the 16 Must-Haves
Whenever we're asked what we do for a living as beauty editors, the easiest way to describe it is that the job consists of combing through…
Beauty
When Your Hair Is Acting Out, Vitamin A Could Be the Answer
“Think of dietary vitamin A as your foundation, the nutrition that feeds your follicles from within,” says Dr. Anand. That comes from…
Beauty
Summer Hair Accessories: 10 Trendy Styles & Tips | TCF
Summer is officially here, and you know what that means: sunshine, good vibes, and the perfect excuse to refresh our wardrobes from head…
Fashion
Spotted in My Browser History: 28 Skin, Makeup, and Hair Products for Summer
Now that we've ushered in a new season (let hot girl summer commence), it's officially time to make some slight tweaks to my routines. I'm…
Beauty
Restore Fullness and Volume With the Best Products for Thinning Hair
Shedding hair is completely normal. In fact, we lose about 100 strands of hair a day. But if large clumps are rinsing out with your…
Beauty
The Best Anti-Frizz Products to Maintain Smooth Hair All Day
Since there’s a vast array of products that claim to control frizz, here’s how to narrow down the options to those that may work best for…