Fashion
Move Aside, Suede—6 Fresh-Feeling Fall Trends Gen Z Is Wearing First This Season
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
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Beauty
Supersonic Still: Why Gen Z Loves Oasis
When, last year, Oasis announced a reunion tour after 15 years apart, the internet promptly combusted. But it wasn’t just Gen X’ers and…
Culture
Most Gen Zs lack retirement plans and overlook insurance: Prudential Singapore
While it is never too late, or early, to start planning for retirement, about seven in 10 Gen Zs in the Republic aged 16 to 28 said they…
Fashion
I'm a Gen Z Editor Entering My Mid-Twenties—Here's What's On My Birthday Wishlist
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. It's…
Fashion
Gen Z Think Leggings Are Over—Here's What They're Wearing Instead
I have it on good authority: Gen Z are officially over leggings. This probably won’t shock you. After all, the generation has built much…
Fashion
I'm a Gen Z Editor—These Are the Elegant Outfit Ideas I'm Stealing From the Runways This Fall
Fall is officially on its way, and for weeks, I have not been ready, excited, or happy about it. A summer in Brooklyn is just an…
Fashion
A Gen Z Fashion Person Just Told Me to Pass on Basic Loafers and Prioritize This Elegant Trend for Fall Instead
It feels like we were forecasting summer's biggest trends just yesterday, predicting that elevated flip-flops were going to take over.…
Beauty
Why Has Gen Z Started Doing This Fasting Method?
There have been plenty of studies that both highlight the benefits the intermittent fasting—because that is what this is, shortening your…
Fashion
For Gen Z, Trends Are Out and Hyper-Personal Style is In
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Fashion
Victoria's Secret Pink x LoveShackFancy Is the Only Collab Gen Z and Millennials Are Equally Obsessed With
When done right, a good collab can create fashion magic. It can tap into the cultural zeitgeist (Banana Republic x White Lotus), generate…
Fashion
TikTok's Gen Zers Say "Island Girl Beauty" Is Here to Stay
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Fashion
This Is the Summer Uniform the Cool Gen Z Crowd in L.A. Is Wearing Instead of Shorts and a Tank Top
Sometimes, even the most stylish people are stumped about what to wear during summer. I'm certainly guilty of staring deeply into my…
Fashion
Millennials and Gen Z Are Finally In Agreement—This is the Pretty Top Trend They're Both Buying Now
Anyone with family or friends who span the Gen Z and millennial divide will be able to attest to the profound difference in preferences…
Fashion
15 of the Best Jeans With Drawstrings That Have United Gen Z and Millennial's
I have to say, I’m something of a connoisseur when it comes to jeans. I own over 25 pairs (the last official count had me closer to 28),…
Beauty
Bravo’s Newest Reality Show Is Gen Z’s Answer to ‘The Hills’
The cast—comprised of models, crypto bros, and Real Housewives’ kids—spend most of their time living off trust funds and spending…
Fashion
I'm a Gen Z Fashion Editor—This Is the Skirt Trend My London Friends and I Are Into Right Now
When you're used to seeing the city dominated by jeans, it's hard not to notice when looks start to shift in London and over the last…
Fashion
Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie Summer
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Beauty
Malia Obama Is the Reigning Queen of Gen Z Style
It goes without saying that growing up in the First Family means living under a microscope. You know this if you even occasionally read…
Fashion
I'm a Gen Z Fashion Insider—These Are the Cute Pieces I'm Buying from ASOS, Uniqlo and Bershka Right Now
If there's one thing we all love at Who What Wear UK, it's a good fashion collaboration. Sometimes it's two of our favourite brands…
Fashion
The Fashion Crowd Has Spoken: This Cult Bag Is Having a Major Moment With Gen Z
Coach is one of those brands that's always been quietly present in my wardrobe. My very first piece was a simple leather wallet: black,…
Fashion
Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Fashion
Millennials and Gen Z Agree: These Nostalgic, Y2K Beauty Products Are Still Elite
Maybe it's me and my TikTok For You Page, but there's a sense of nostalgia in the air right now. Especially for nostalgic beauty products…
Fashion
I'm a Gen Z Shopping Editor—I'm Eyeing These 34 Incredibly Cool Sale Finds From J.Crew and Gap
I know a good sale when one I see one. And today I see not one but two.J.Crew and Gap are serving up fabulous summer deals this week, and…
Beauty
Can Skirt Suits Be Hip? One Gen Z Writer Tries It
Late last year, like Moses at Mount Sinai, Lily-Rose Depp delivered the Chanel skirt suit to Gen Z. In recent months, more celebrities…