Beauty
Smells Like Gen Z: Diesel Launches Women’s Fragrance
Diesel’s creative director, Glenn Martens, is obsessed with objects. His FW26 show featured 50,000 pieces of memorabilia from the brand’s…
Tag
fragrance
Fashion
Austin Butler Smells Like *This* Designer Fragrance
Whatever term you want to use—Hollywood heavyweight or leading man—Austin Butler embodies it. From his titular role in Baz Luhrmann's…
Fashion
No Lie: This Luxury Body Oil Smells Better Than My Most Expensive Fragrance
I've always considered bodycare a special part of my routine. Even before I started writing about beauty and was purely shopping at the…
Fashion
I Asked, And 4 Perfumers Answered—3 Fragrance Trends Positioned to Define 2026
Another year has come and gone, and us Who What Wear editors are already gearing up for another 12 months of beauty trends to peak our…
Fashion
E.l.f x H&M's Debut Fragrance Collection Looks So Cool
Not to go all 'breaking news' on you, but a major new beauty collab was just announced. H&M (the internet's favorite affordable fashion…
Fashion
Louis Vuitton Just Launched a Luxurious New Fragrance Collection
Louis Vuitton is synonymous with luxury. The brand's heritage stretches back to 1854, when the namesake founder began producing bespoke…
Beauty
How Acqua di Parma’s CEO Is Navigating the Future of Fragrance
“Luxury clients these days are a bit more reluctant to hype and are demanding on quality. In the world of niche fragrance, clients are…
Fashion
Love Island’s Olandria Just Cosigned Winter’s Richest-Looking Hair Color and This “Always Sold Out” Fragrance
Leave it to Love Island USA's Olandria Carthen to completely overhaul my winter hair plans. Last night, the star arrived at the Golden Eve…
Fashion
Smells Like High Society: 11 UK-Based Fragrance Brands Every Scent Lover Should Know and Wear
When you think of prestige perfumery, your mind likely trails to the rosy lilts of French fragrance houses or the haute bottled scents…
Fashion
Kitten Fur, High School Summer, and Snow on Concrete—Meet Nostos, My New Favorite Fragrance Brand
Have you ever fallen for a brand before it even launched? That’s exactly what happened with Nostos, a new niche fragrance line that became…
Fashion
I’m a Candle Loyalist, But This Underrated Home Fragrance Has Officially Won Me Over Instead
Anyone who knows me well will tell you that I’ve always loved candles—the soft flicker, the warm glow and the comforting way a signature…
Fashion
Not Marshmallow, Not Vanilla—The Rich, Milky Fragrance That Will Be on Everyone’s Necks This Winter
Gourmand lovers, lean in: The note to watch this winter is truly good enough to eat. Although, the space is growing increasingly refined…
Fashion
Trust Me—This Grounding, Fragrance Note is Definitely Natasha Naginsky-Coded
As a beauty editor and admirer of all things Sex and the City, there's one thing I know to be true about the story's original show, three…
Fashion
I Tried a Fragrance Essence, and People Can't Stop Commenting on How "Clean and Crisp" I Smell
Clean. Crisp. Airy. Effortless. If you seek out those buzzwords when selecting a new signature scent, I highly recommend investing in a…
Fashion
This Fragrance Advent Calendar Is So Good I Couldn't Resist Opening Up All 24 Surprises
Before you ask, yes, I realize that you're reading this a couple days into December, which means the Advent season is already underway.…
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Beauty
The Vogue Business Beauty Trend Tracker
When it comes to makeup concerns, there is a strong consumer focus on achieving a clear, smooth complexion while avoiding issues that…
Beauty
THE Atlanta Fragrance Store—Brown Sugar Babe
Atlanta just gained its newest bragging right, and fragrance lovers everywhere are about to lose it. Brown Sugar Babe officially opened…
Fashion
I Can't Prove It, But I'm 99.9% Sure That This Smoky Fragrance Makes Your Outfits Look Better
Frankincense, oud, cypriol, and patchouli all have one thing in common (apart from the fact that they happen to be the fragrances we…
Fashion
The Who What Wear UK Fragrance Report 2025 Is Here
"> US Edition Who What Wear Add as a preferred source on Google Who What Wear is part of Future US Inc, an international media group and…
Fashion
I Never Want to Smell Like Anyone Else in the Room—This Sneaky Fragrance Note Is My Secret
Exploring the world of aromatherapy was a conscious choice for me. As a proud earth sign (Capricorn here!), I've always felt connected to…
Beauty
What Do Vogue Editors Smell Like?
The point of finding a signature scent goes far beyond the compliments one might earn. It’s largely internal—about relishing in an…
Beauty
With a Crafted Fragrance Collection, Loewe Ushers in a New Chapter
The team sought out to source the absolute best ingredients, and create around them. “When you choose the ingredient, you’re halfway…
Fashion
Finally, I Found a Fragrance Brand That Matches My Witchy-Girl Energy
If there’s anything I’ve learned in my fledgling beauty career, it’s that fragrance does so much more than just smell good. Not to pull a…
Fashion
Sorry, Cherry! The Coolest New Perfumes Decided Blackberry is Fall's #1 Fragrance Note
So far, 2025 has been defined by all things cherry. I'm talking about "cherry blossom makeup," black cherry lipstick, cherry-red nails,…