Fashion
People With Cool Style Are Suddenly Wearing This Vintagey Heel Trend With Dresses and Skirts
I'm well aware that we talk about flat shoes a lot here on Who What Wear, but let's take a break from that and talk about a heel trend…
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Cool
Fashion
9 Outfit Trends That Look Just as Cool Now as They Did in the '90s
In this day and age, we love to refer back to prior decades for outfit inspiration, but none have had quite the hold on us that the '90s…
Fashion
An Insider's Guide to Barcelona: Hidden Gems, Cool Neighborhoods, and Stylish Spots
Welcome to Locals Only. In this series, we're tapping notable locals in the style space to share a tight list of their top recommendations…
Fashion
Cool Londoners and Parisians Have Revived the ‘90s Heel Trend That Elevates Simple Trousers and Dresses
Maybe it's the diet of '90s TV shows that I grew up on, but there's something about style across that decade that feels incredibly cool to…
Fashion
I'm Obsessed With This Cool Spanish Shoe Brand—25 Styles I'm Shopping for Summer
If there's one brand of shoes I swear by, it's Camper. Most recently, I bought their Casi Myra Flat and have been wearing them pretty much…
Beauty
In Cobble Hill, New Yorkers Show Up for the “Cool” Mayoral Candidate
Born in Kampala and raised for a time in Cape Town, Mamdani later settled with Nair and his father, academic and writer Mahmood Mamdani,…
Beauty
Hear Me Out: What If Gen Xers Are Actually the Cool Ones?
Culturally, Gen Xers aren’t immune to being cringe; they’re still banging on about that one rave they went to in 1989, even though they’re…
Beauty
Of Course Jennifer Lawrence Shops This New York Cool Girl Brand
If there’s one thing we know about Jennifer Lawrence, it’s that she’s always up on the fashions du jour, be it statement colors, trendy…
Beauty
What the “Cool Shot” On Your Hair Dryer Actually Does
It’s amazing how much influence our hair can have over our emotions and sense of wellbeing. As Phoebe Wallace Bridge so rightly said in…
Fashion
33 Cool Under $500 Handbags That Seem 3X More Expensive
While we believe in the staying power of investment pieces, spending thousands of dollars on a luxury handbag is not always an option.…
Fashion
I Want to Look Chic, Cool and Put-Together This Summer—17 New-In Pieces I Know Will Nail the Brief
Though spring has only just truly begun, I always think of this time as the unofficial call to action for my summer wardrobe. There's…
Beauty
The Cool Girls’ Outfit of Choice This Summer? A Matching Linen Set
*All products featured on *Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and…
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Beauty
Move Over, Loafers—This Is the Flat Shoe Cool Girls Can’t Stop Wearing
With summer quickly approaching, we’re setting out to make those pivotal temperate-to-hot weather wardrobe swaps. Just as the knits,…
Fashion
I Know You're Cool (and Have Celeb-Tier Skin) If You Go to One of These NYC Facialists
What makes a good facial? For some, a luxurious, spa-grade experience ranks second to none; others prefer an array of high-tech devices…
Fashion
These Leopard Print Shoes Are Non-Boring, Cool and the Secret to Elevating Basic Outfits
As a fashion writer, I’m constantly on the hunt for pieces on the cusp of turning mainstream. Leopard-print shoes are definitely not in…
Fashion
My Friend Wants to Dress Like a Parisian—5 Cool Outfit Ideas I Recommended
One of my friends recently stumbled upon one of my stories highlighting Parisian-inspired style. She loves the effortless and chic…
Fashion
I'm a Fashion Editor and Can't Get Over These 25 Cool Spring 2025 Finds
With spring ahead, I’m already thinking about the fashion items I’ll be adding to my wardrobe in the coming months. It has been a…
Fashion
Suddenly, Every Cool Person I Know Is Geotagging This Small Beach Town—Here's My Guide
Welcome to Who What Wear Travels, a series of curated guides to destinations the fashion set loves. Consider this your download on…
Fashion
French Women Style Leggings With These Cool Items to Look Chic
There’s a reason we turn to Parisians regularly for style inspiration. This set exudes chicness with that je ne sais quoi approach to…
Beauty
Taylor and Lana Are Making Boyfriend-Inspired Embellishments Cool Again. My Friends and I Are Making Them Queer
If you’d told me when I was in middle school that the trend of girls plastering their AIM profiles with the initials of boys they were…
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Beauty
A Moment For the Cool Model-Off-Duty Looks From NYFW
The new fall 2025 collections, debuted during New York Fashion Week, were not the only exciting looks to take in this week. Off the…
Fashion
These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool Girl
The Nordstrom Winter Sale is officially on, and one thing is for sure: The beloved retailer has perfected its offering of cool-girl…
Culture
Dell unveils Apple-like rebrand in bid to make PCs cool again
DELL Technologies is re-branding its personal computers (PCs) in a manner reminiscent of Apple’s naming conventions in an effort by the…
Culture
Qualcomm’s takeover interest in Intel is said to cool
QUALCOMM’s interest in pursuing an acquisition of Intel has cooled, according to sources familiar with the matter, upending what would…