Fashion
If You Wear This Jean-and-Flat-Shoe Combination While Traveling, I'll Know You Have Cool Style
Traveling can be stressful or easy, depending on who you ask. From packing lists to last-minute errands, it’s a feat just to make it to…
Tag
Cool
Fashion
J.Crew's Latest Collab Is Cool, Dreamy, and Perfect for Summer
J.Crew is a fan-favorite shopping destination with covetable staples season after season. (Thank you, Creative Director Olympia Gayot.)…
Beauty
Bring on the Heat! 8 Celeb-Inspired Summer Outfits to Keep You Looking Cool
For those craving a little something spicier, there are maximalist takes in the mix, too. From Gigi Hadid’s candy raver-embellished…
Fashion
Casual, Cute, and Cool: Free People's Latest Arrivals Are Curating My Ideal Summer Wardrobe
I'm a fairly casual dresser to begin with, but come summer, I want to be as comfortable (and cute) as possible. Between the heat, nonstop…
Fashion
Live From the Upper East Side: 3 Cool Outfits I Wouldn't Start the Summer Without
Welcome to Word on the Street, a quarterly series in which one editor takes to the streets of New York City to snap her favorite fashion…
Fashion
33 Cool Decor Items That’ll Blast My New Apartment With Some Personality
Whether you’ve just moved into a new place or you’ve been in the same living situation for many years, sometimes adding some fresh pieces…
Fashion
It's Not "Ugg Season," But Cool Fashion Girls Know the One Outfit That Makes Them Year-Round Shoes
If you think Uggs are just for winter, it’s time for a mindset shift. According to the fashion set, these cozy classics now have a place…
Fashion
I'm Newly Engaged: 36 Cool Anti-Traditional Wedding Finds I'm Losing It Over
I just got engaged! I've been waiting for this moment a long time—and after more than eight years with my high school sweetheart, he…
Fashion
FYI, I Think I Just Found the Pretty Skirt Outfit Cool Girls All Over L.A. Will Be Wearing This Summer
If last summer belonged to Charli XCX and the "brat" era, this year, consider the throne passed—Addison Rae is stepping into the spotlight…
Fashion
The Controversial Shorts Trend Every Cool Girl Is Wearing This Summer
Ready or not, bloomers have made their way to the mainstream and are set to be the shorts trend of summer 2025. I have to say, when they…
Fashion
I'm a Gen Z Shopping Editor—I'm Eyeing These 34 Incredibly Cool Sale Finds From J.Crew and Gap
I know a good sale when one I see one. And today I see not one but two.J.Crew and Gap are serving up fabulous summer deals this week, and…
Fashion
27 Crochet Pieces That Scream Cool Girl From Zara, H&M, J.Crew, and More
A summer craving for chic crochet pieces is nothing new, but in 2025 there seems to be a renewed interest in the classic fabric style. Now…
Fashion
53 Cool Plus-Size Clothing Finds You'll Wear for Many Months Ahead
The summer season is off to a big start, with vacation getaways, outdoor adventures, and other fun events rolling in quickly. As a…
Fashion
I Want to Dress Effortlessly Cool This Summer—9 Pieces That Just Get It
If I had to describe my summer 2025 style in three words, they would be comfortable, cool, and coastal—the three Cs, if you will. I'm on…
Fashion
I'm in My 20s, and Jennifer Aniston Is in Her 50s—We're Both Sidelining Blue Jeans for This Cool 2025 Alt
I never used to think of Jennifer Aniston as a style inspiration outside of her iconic Rachel Green looks from Friends, but lately, she's…
Fashion
Tokyo Summers Are Brutally Hot—5 Items All the Cool Japanese Girls Live In
If you’ve ever experienced a summer in Tokyo, you know it’s not just hot—it’s humid, sticky, and absolutely relentless. The kind of…
Beauty
The Wedding-Day Fragrances Cool People (Lena! Ayesha! Ben! Paris!) Wore
Should you wear a scent on your wedding day? If you want to remember the day vividly for years to come, consider it. For Lena Dunham,…
Fashion
The Draped Bob Is the Summer Haircut Trend Every Cool Girl Is Suddenly Getting
It won’t surprise anyone to hear that the bob has secured itself as the MVP of the haircut world over the last couple of years. From…
Fashion
No Hate to the '60s and '80s, But EmRata Just Called The Decade Defining Cool Summer Style
Fashion is no stranger to nostalgia. From retro silhouettes to vintage-inspired aesthetics, the glamour of bygone eras continues to shape…
Fashion
Is It Just Me, or Is Every Cool Girl Suddenly Pairing Ballet Flats With This Anti-Denim Pant Trend?
Ballet flats are here to stay, and the way fashion girls are wearing them feels anything but predictable this summer. On top of pairing…
Fashion
Is It Just Me, or Is Everyone With Cool Style Pairing Their Dresses and Skirts With This Unexpected Shoe Trend?
In 2023, stylist and digital creator Allison Bornstein introduced the "wrong-shoe theory," a concept that quickly caught fire in the…
Fashion
If You’re Wearing This Specific Flat-Shoe Trend, I Know You Have Cool Style
I've been a fashion editor for a long time, so believe me when I tell you that I don't think I've seen such a high calibre of summer shoe…
Fashion
From Miami to Mallorca, 20 Waterproof Jewelry Pieces You'll See on Every Cool Beachgoer
As summer approaches and vacation plans start to take shape, I find myself reaching for jewelry that fits seamlessly into a more relaxed,…
Fashion
Festival Season Has Arrived, Here’s 5 Cool Aesthetics I’ll Be Wearing
Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the…