Fashion
I’m Live Shopping the Amazon Prime Day Sale—These Are the Best Wardrobe Basics Deals
As a certified Amazon lover (it's easily one of my most-used apps), I consider Prime Day my favorite time of year. For at least the past 5…
Tag
Basics
Fashion
These 31 Nordstrom Basics Will Help You Look Chic in 2026
Summer is here, which means you're probably aiming to craft gorgeous warm-weather outfits all season long. Although I consider myself a…
Culture
Marketing Works When You Master Three Basics
I’ve scaled and advised thousands of brands, and one truth keeps winning. Marketing only works when you nail three basics: awareness,…
Fashion
It’s Official: These Are the 5 Summer Basics Making Every Outfit Look More Elegant in 2026
Summer is almost here, which means wardrobes are naturally starting to strip back to the essentials. And when it comes to building a…
Fashion
These 9 Basics Make My Outfits Look Rich, So I Bought Them in Multiple Colors
As someone who's been working as a fashion editor for the past twelve years, it's safe to say that I'm pretty discerning when it comes to…
Fashion
6 Chic Spring Basics That You’d Spot On The Streets of Paris
I work in NYC, but my feed thinks I live in Paris. Maybe it's the obscene amount of French fashion content I've consumed the past week.…
Fashion
A Cheat Sheet on How to Make Your Basics Look Fresh and Fashion-Forward This Spring
A new season is a great time to invest in chic new trends and of-the-moment styles, but I'm here to prove that you don't need an entire…
Beauty
“We’re Going Back to Basics”: What’s Next for YMC
In YMC’s North London studio, rails of clothing are lined up with garments pressed between freestanding glass panels, compressing the…
Fashion
Elite Dressers Are Wearing These 3 Elevated Basics, so You Better Believe I'm Adding Them to My Closet Too
I have a solid curation of elevated basics that I mix and match regularly to create my go-to ensembles. That said, with the start of the…
Fashion
Londoners Are Already Relying On These 6 Elevated Basics to Look Chic
Granted, wardrobe basics aren’t the most thrilling pieces to invest in, but they’re essential to building everyday outfits. Unless, of…
Fashion
I'm a Senior Shopping Editor—I Recorded What I Wore for a Month, and Found I Wore These 5 Basics Most
As a fashion editor, you tend to be well aware of all the pieces that live in your closet, but it's not until you stop and take a moment…
Fashion
These Zara, COS and Mango Chic Basics Are the Ones Fashion People Are Actually Buying in 2026
We really did it—we made it to 2026. And while there are plenty of things we collectively left behind in 2025 (overly trend-led micro…
Fashion
15 Basics Every Stylish Woman Knows to Update at the Beginning of the Year
Resetting your basics at the top of the year is one of those effortlessly stylish habits the fashion crowd swears by. It’s less about…
Fashion
You Are Due For A Winter Basics Refresh—These 14 H&M Pieces Will Do The Trick
The New Year is right around the corner, and I've been wanting to refresh my basics for the winter. If you're looking to add some new…
Fashion
Let’s Get To The Point—These On Sale Nordstrom Basics Are Actually Worth It
There's nothing that we love as much as a solid Nordstrom sale here at WWW. If you're like us in that regard, then it's your lucky day.…
Fashion
Your Basics Collection Is a Mess—Here's How to Clean Up Your Collection in Time for Winter
If you're in my inner fashion circle, you know just how much faith I place in elevated basics when it comes to putting together a chic…
Fashion
Forget Classic Ballet Flats—L.A. Girls Know This Controversial Shoe Makes Boring Basics 10x Cooler
While basics are, in fact, a closet necessity, no matter what season, they can be boring—just being honest. But there’s a styling trick…
Fashion
10 of the Best Uniqlo Basics
With 2026 right around the corner, it's time to stock up on some easy basics that'll support your wardrobe next year. As a Los Angeles…
Fashion
I'm a Celebrity Stylist—8 Wardrobe Basics My Clients and I Spend Our Own Money On
Molly Dickson is a celebrity stylist and Who What Wear editor in residence. Her clients include Lana Del Rey, Ariana Greenblatt, Sadie…
Fashion
I Always Buy Quality Basics From Nordstrom—32 Options I'm Eyeing to Wear Now and Into 2026
Whenever someone asks me where to start when shopping for a new season or doing a wardrobe refresh, my answer is always basics. Basics are…
Fashion
Satin! Cashmere! Soft Things! TK Luxe-Looking Cozy Basics, UGGs, and Accessories for a Chic Winter
November 30 always has that “when the clock strikes midnight” effect—my brain immediately goes into full-blown winter shopping mode for…
Fashion
I Only Buy My Winter Basics During Black Friday—17 Expensive-Looking Pieces to Keep You Warm and Chic
Despite how much I complain about the cold, I’m secretly winter’s biggest fan. The layering, the outerwear, the scarves, the knitwear—all…
Fashion
I Write About Fashion and Found the Chicest Basics on Sale for Cyber Week at Reformation, Gap, and Madewell
Black Friday has arrived, so of course I'm shopping—it is my job, after all. I've been scanning the sales at all the top retailers for the…
Fashion
It’s Not Complex—29 of the Best Nordstrom Basics On Sale For Cyber Week
Cyber month is officially here. Many top-tier retailers are having incredible deals, so now is the time to score big on your wishlist…