Fashion
New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat
It's officially 2026, which means my FYP has been flooded with people setting goals, crafting vision boards, and sharing their new-year…
Section
Fashion
Fashion
The Divisive Camo-Print Trouser Trend Is Back—Here’s Why
As one of Who What Wear UK’s resident Gen Z fashion editors, especially one who prides themselves on seeking out the niche trends circling…
Fashion
My 56-Year-Old Mom and I Tested This Secret Collagen Cream 2 Months Before It Launched—All We Can Say Is
Peek into the bathroom cabinets of the most in-the-know beauty fans, and nine times out of 10 you'll see it: an iconic red glass jar…
Fashion
Dakota Johnson and Kate Middleton Just Wore the Affordable Boot Brand You Probably Haven't Heard of Yet
It hasn’t felt this cold in the UK for years. I mean, it’s the type of cold that’s left my shoe collection of mostly ballet flats and…
Fashion
If Compliments Are What You're After, These 33 New Zara Arrivals Will Overdeliver
Now that we've been in the new year for a week, you might be feeling a bit tired or even ready to stop saying "Happy New Year" to…
Fashion
It’s Officially Freezing—This is How London Girls Do Snow Day in Style
While the UK is no stranger to freezing conditions, London is far more accustomed to slippery sleet than picture-perfect snow. That said,…
Fashion
Bootcut Jeans Are So Back—These Are the Anti-Trend Shoes They Look Coolest With
If you follow denim trends, you've probably noticed that we're in a time in which everything old is new again. Skinny jeans, cigarette…
Fashion
People We Meet on Vacation's Emily Bader Thinks We Should Ask More of Rom-Coms
When casting news first broke in August 2024 for the Netflix adaptation of Emily Henry's enormously popular slow-burn romance novel People…
Fashion
I'm a Fashion Editor—Here's Every 2026 Find I'd Buy From Net-a-Porter, Zara, and Nordstrom
At the top of the new year, I'm already charting out my wardrobe for 2026. As pieces begin to trickle in for the upcoming season, I've…
Fashion
Confirmed: The Secret to Expensive-Looking, Glossy Winter Hair Is This Unsung Shower Step
I’ll be honest, there’s not much I won’t try in the pursuit of glossy hair. Hydrating hair masks, temporary in-shower glazes, and a trove…
Fashion
I’m in My Cosy-But-Chic Era—17 New-In January Pieces That Set the Tone Perfectly
A controversial take, perhaps, but January is one of my favourite months. The start of a new year naturally invites a reset, and while the…
Fashion
Beauty-Editor Empties Are Rare, But Multiple Refills Are Unheard Of—9 Skincare Picks I've Finished 3+ Times
As someone who introduces a brand-new skincare gem to her routine every single week (oftentimes more than one, I must admit), I…
Fashion
10 Cozy Brands in My Cart From Fashion to Wellness
For me, 2025 was a rollercoaster ride and I’m looking forward to slowing things down in 2026. I’m planning on fewer but more intentional…
Fashion
Expensive But Worth It—the Best Designer New Arrivals That Scream 2026
Happy 2026, and welcome to my first official roundup of the year. To mark the occasion and satisfy my own intrigue, I figured it would be…
Fashion
In Paris, Every French Woman's Capsule Wardrobe Includes This, This, and This
If you're looking for a functional closet reset in 2026, the goal shouldn't be endless newness. Rather, it should be versatility. A…
Fashion
33 New Items From Ref, Mango, and Shopbop That People With Classic Taste Will Love
And just like that, we're in 2026. At the top of the new year, I think most of us are contemplating who we want to be over the next 12…
Fashion
If You Want to Get in on the Cigarette-Jeans Trend in 2026, *This* Is the Shoe Trend to Do It With
Sometimes, it can take a while to figure out a new denim trend. We get so stuck in our jeans comfort zone, sticking only with straight-leg…
Fashion
The 6 Shoe Trends Fashion People Will Wear With Leggings, Jeans, and Skirts in 2026
It's a tale as old as time: the clock strikes midnight, marking the start of a new year and the sudden, inescapable desire to overhaul…
Fashion
COS Is Having an Incredible Sale Right Now—Here Are 30 Pieces Worth Seeing
If you’re spending the final days of 2025 shopping online from the comfort of your own home, you’ve probably noticed the abundance of…
Fashion
Louis Vuitton's Legendary Monogram Celebrates 130 Years With Gorgeous New Special-Edition Bags
If anyone were to name one of the most iconic fashion pieces ever, a Louis Vuitton Monogram bag would undoubtedly be at the top of the…
Fashion
27 Cool On-Sale Finds That'll Make Packing For Winter Trips So Much Easier
Not sure if you've noticed, but practically the entire internet is on sale, as per usual post-Christmas Day. Much of what's on sale falls…
Fashion
4 Effortless Winter 2026 Outfit Formulas I Swear By
Kaye Bassey is a Who What Wear editor in residence known for her near-decade-long career as a fashion and beauty content creator,…
Fashion
Gen Z Will Be the Ones To Watch in 2026–These Are the 5 Fashion Trends They’ll Be Wearing
Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the…
Fashion
Neurocosmetics Are Rewiring Beauty—10 Formulas Designed to Improve Your Mood and Your Skin
Next year will bridge the gap between wellness and beauty even more, and the neurocosmetics space is definitely having a moment. It's not…