Dua! Kim! Miley! Demna's Debut Collection for Gucci Just Dropped, and A-List Celebrities Can't Get Enough
In September, Gucci, under the creative direction of Demna, launched a 38-piece collection. The collection was introduced on Instagram…
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In September, Gucci, under the creative direction of Demna, launched a 38-piece collection. The collection was introduced on Instagram…
If you're a person who's into fashion in 2026 and you clicked into this story, there's a good chance you're into the The Row look. The…
Leave it to Love Island USA's Olandria Carthen to completely overhaul my winter hair plans. Last night, the star arrived at the Golden Eve…
As someone who possesses an eagle eye for emerging trends and likes to think of herself as an early adopter, when I started seeing…
Take one look at my saved fashion inspiration folders on Instagram, TikTok and Pinterest, and you will quickly pick up on the fact that I…
If your New Year’s resolutions included elevating your everyday style, allow me to share the chic footwear swap I just spotted Jennifer…
This winter in NYC is off to a frigid start. Temperatures have been reaching arctic levels despite it not even being a month into the…
Out of curiosity, I asked my fellow NYC fashion editors which brands they're shopping in 2026. To no surprise, their fashion experience…
Quick humble brag: I have a special knack for forecasting nail trends. It truly brings me joy to dive into the season's most…
Nothing lifts my mood quite like the thrill of a good sale find, and while January is not exactly known to be the most exciting month, it…
Winter fashion tends to be a bit of a conundrum because it's nearly impossible to truly innovate with your daily outfit formulas in the…
Everyone's winter wardrobes probably already include the basics. Think a chunky sweater, a pair of straight-leg jeans, and some flat boots…
If there's one thing about me, it's that I'll never fail to have a theory or a superstition, especially when it comes to fashion. I've…
As we descend into a new year, I can’t help but yearn for spring. I’m not a winter person at all, and now the festive period is over, I’m…
Winter is the season when I struggle the most with getting dressed and with wanting to leave the house at all. Anyone who knows me knows…
Tessa Faye O'Connell is a contributor known for her work at various fashion houses, specializing in media and public relations, currently…
In fashion, reputation is everything. So, when a brand is preceded by an array of celebrity endorsements from the industry’s most prolific…
We’re all guilty of relying on our jeans a little too often. After all, while there are plenty of other trouser options out there, few…
I'm not one to stray too far from my usual pairs of boots, but with 2026's boot colour trends, I've been swayed to venture out past the…
Jones Road was one of the most internet-viral beauty brands in 2025. Everything from the do-it-all Miracle Balm ($38) to the game-changing…
It’s officially 2026, which means a New Year's shoe update is a must. I’m all about a cool pair of sneakers as of late, and I’m looking to…
"> US Edition Who What Wear Add as a preferred source on Google Who What Wear is part of Future US Inc, an international media group and…
With a new year comes new ways to reimagine your style. For instance, if you're tired of wearing your favorite black jeans repeatedly, try…
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…