Shop 30 of This Week's Best New Arrivals
Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, I search high and low every week to find…
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Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, I search high and low every week to find…
I'm not sure if you've noticed, but 2025 has been quite pants-heavy. Yes, people are still wearing shorts and skirts this summer (it's hot…
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
It's official: Amazon Prime Day 2025 is in full swing. In case you haven't heard, Prime Day runs from July 8 to 11. It's the first time…
I collect perfume the way other people collect key chains, postcards, or any other trinket. I love the chic glass bottles and the…
I can count the number of skincare brands I wholeheartedly trust on one hand and Medik8 is one of them. The C-Tetra serum unlocked a glow…
Welcome to It-Girl Wardrobes, a quarterly column where we give you the download on the exact brands and items that fashion people are…
Thank you to Saks Fifth Avenue for sponsoring this post There’s something about mid-summer that calls for a fresh style reset and the Saks…
Outfit Details: Missoni Swimsuit, Alemais Pants (more sizes here, dress version on sale), Chanel, Rebecca de Ravenel & JiaJia Necklaces…
A couple of weeks ago, everyone began discussing Carolyn Bessette-Kennedy again because preliminary images of Ryan Murphy's new show about…
If you need a break from Amazon's Prime Day shopping frenzy, many alternative retailers also happen to be having huge sales right now. One…
I don’t know about you, but I’ve always found skirts to be some of the trickiest pieces in my wardrobe to style. Don’t get me wrong—I…
Beauty products, especially nail polish, might not be the first thing you think to add to your cart when big sale events like Amazon Prime…
I love experimenting with skincare, but there's no other type of products I love trying more than K-beauty. My skin is acne-prone, so I…
If you're enamored with Hailey Bieber's style as much as we are, then you'll probably already know how much of a denim devotee she is. One…
Amazon Prime Day, AKA my mid-summer shopping Super Bowl, is officially here. This year, Prime Day deals are up for grabs from July 8 to…
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
While Amazon Prime Day is running now through July 11, it’s not the only sale on this editor’s radar. I’m here to give you an update on…
This summer, the number one shoe trend on every fashion person's feet is the kitten-heel flip-flop. You can't miss them—think Hailey…
Louisa Jacobson is here, there, everywhere—at the movies in Celine Song's buzzy new rom-com Materialists, on your TV screens in season 3…
Amazon Prime Day can feel like a whirlwind—thousands of pages, limited-time lightning deals, and more “add to cart” moments than anyone…
We talk a lot about French girls and their ballet flats, but the shoes they wear out at night don't get quite as much air time. No, they…
I've been shopping the Nordstrom Anniversary Sale for as long as I can remember. My mom has been a cardmember since my toddler years, and…
It’s not every day that I willingly spend money on beauty products. That is, until Amazon Prime Day rolls around. As a beauty editor, my…