These Are the Essentials NYC Fashion People Are Buying on TikTok

Whenever I want to look at clothes or discover a new brand, I usually end up on TikTok. I follow a lot of influencers with personal style I like to come back to, and it's always interesting to see what products are trending. Recently, I've been noticing the same fashion and beauty items pop up again and again—and a lot of them are available on TikTok Shop.

Right now, the app is running Deals For You Days, with discounted viral favorites inspired by TikTok’s Summer Trend Report—featuring trends like “city girl summer.” You can find the sale under the hashtag #dealsforyoudays—with everything from Gap to French Pharmacy marked down. Whether you're shopping for basics or beauty, there are so many essentials for summer.

Below, I’ve rounded up the highlights of what I’ve been seeing NYC fashion people buying (and posting about)—and you can find even more markdowns on TikTok Shop through July 19.

French Pharmacy

A313 Vitamin A Pommade & Laluset Hyaluronic Acid Duo

Of course, I love French Pharmacy. While I've used A313, I only found out about Laluset Hyaluronic Acid recently.

Gap

Vegan Suede Slouchy Tote Bag

This Gap slouchy tote bag.

Beauty of Joseon

Daily Tinted Fluid Sunscreen

While Beauty of Joseon sunscreen has been a cult-favorite for a while, the brand recently launched a tinted version, with Sandy Liang as the face of the campaign.

Gap

Low Slung Extra Baggy Jeans

Clean Skin Club

Clean Towels XL

People who are committed to their skincare routines are no longer using the same towel to dry your face each night. Instead, single use towels from Clean Skin Club have taken over.

Ray-Ban

Original Wayfarer Classic Sunglasses

It seems like everyone I know owns a pair of sunglasses from Ray-Bans.

Plur

Vanilla Skin & Heavy Cream Body Mist Duo

Plur scents have become so popular on TikTok, particularly the body mists. I have the Vanilla Skin one, which I like wearing to bed.

Hanes

Men's White Undershirt

Hanes t-shirts and tank tops are a staple.

Klassynetwork

High Neck Tank Top

PacSun

Casey Astrid Low Rise Baggy Jeans

I was never expecting to see PacSun jeans go viral, but people swear by these low rise jeans.