Fashion

I’m a Mom of 2 Who Works in NYC—These Are the Sweater Styles I Wear to Look Chic at the Office and on Weekends
Tessa Faye O'Connell is a contributor known for her work at various fashion houses, specializing in media and public relations, currently working at Coach as its global PR director....
Not Jeans, Not Sweaters: 7 Nonbasic Winter Items You Probably Don’t Own But Should
Everyone's winter wardrobes probably already include the basics. Think a chunky sweater, a pair of straight-leg jeans, and some flat boots with enough traction to ward against slippery sidewalks...
I Just Tried the Jeans Kendall, Hailey and Bella All Swear By—These Were My Honest Thoughts
In fashion, reputation is everything. So, when a brand is preceded by an array of celebrity endorsements from the industry’s most prolific tastemakers, it’s going to pique my interest....
French Women Are Wearing These 2026 Trends With Jeans
We’re all guilty of relying on our jeans a little too often. After all, while there are plenty of other trouser options out there, few pieces work as hard....
They’re Here: The 5 Boot Colour Trends That Will Dominate Your 2026 Wardrobe
I'm not one to stray too far from my usual pairs of boots, but with 2026's boot colour trends, I've been swayed to venture out past the black ankle...
This Internet-Famous Beauty Brand Just Launched a Bodycare Collection—Each Item Is at Major Sell-Out Risk
Jones Road was one of the most internet-viral beauty brands in 2025. Everything from the do-it-all Miracle Balm ($38) to the game-changing What The Foundation ($46) was cult-loved and...
It’s Time for a 2026 Sneaker Update—12 Cool Pairs From Nordstrom That Will Impress Your Fashion Friend
It’s officially 2026, which means a New Year's shoe update is a must. I’m all about a cool pair of sneakers as of late, and I’m looking to choose...
Mark My Words: Every Stylish Dresser Will Wear These Abercrombie & Fitch Jeans in 2026
"> US Edition Who What Wear Add as a preferred source on Google Who What Wear is part of Future US Inc, an international media group and leading digital...
Step Away From Your Black Jeans—Everyone With Good Taste Is Wearing This Elevated Alt With Heels Instead
With a new year comes new ways to reimagine your style. For instance, if you're tired of wearing your favorite black jeans repeatedly, try replacing them with a stylish...
The Jewelry Essentials Everyone Should Own
Welcome to The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world....
New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat
It's officially 2026, which means my FYP has been flooded with people setting goals, crafting vision boards, and sharing their new-year manifestations for well over a week. I love...
The Divisive Camo-Print Trouser Trend Is Back—Here’s Why
As one of Who What Wear UK’s resident Gen Z fashion editors, especially one who prides themselves on seeking out the niche trends circling the zeitgeist, there’s nothing I...