Culture
AI Is Rewriting Marketing And My Job
Marketing isn’t magic. It’s a system. Years of building brands taught me that most leaders don’t need more jargon—they need a clear playbook. That’s why I wrote a simple...
7 ways “just one more month” spending quietly traps early-stage founders
Every founder has had this conversation with themselves: Let’s keep the tool for one more month. Let’s extend the contractor for another four weeks. Let’s see if the ads...
4 numbers every founder must understand before hiring anyone
Hiring your first employee feels like progress. It feels like validation. After months or years of doing everything yourself, the idea of finally bringing someone on can feel like...
Simplicity Beat Novelty When I Wrote My Book
Modern marketing is not a mystery. The truth is simple: the basics still win. The playbook that built Hawke Media and scaled brands works because it is clear, repeatable,...
7 ways to sound credible without overselling yourself as a founder
Early-stage founders walk a strange line when talking about their companies. If you undersell, people assume the idea lacks traction. If you oversell, you sound like every pitch deck...
What Founders Should Know About Emerging Tech in 2026
Keeping up with emerging technology can be an exciting yet challenging endeavor. Within the last decade alone, technology has been advancing at an astonishing pace. It can be hard...
Discovery Has Shifted, But Websites Still Win
Search and discovery are changing fast. My take is simple: generative AI is already a top discovery channel, but it won’t replace websites or storefronts. It will reward smart...
Ways to Save Money on Global Shipping
Shipping overseas can be incredibly expensive, regardless of your company’s size or the volume of your overseas trade. Here are a few ways to help you save money both...
Ambition Demands We Get Back In The Office
I’m building a company to win, not to coast. That choice guides every decision. It’s why I brought my team back to an office. It’s why I recruit people...
Scaling AI Startups Requires More Than Software
Many AI founders start with the same belief: if the model works, the business will scale. That feels true at the beginning. Early on, the big wins usually come...
