Fashion
I Just Found the Affordable Color Trend That's Khaite, Alaïa, and Jil Sander Approved
Even though we're still deep in winter, my thoughts are already drifting to warmer weather and longer days. The image of crisp, sunny…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Meet Ciao Ciao, Bottega Veneta's Latest It Bag
I was walking through the Who What Wear office in New York the other day when a co-worker of mine stopped me in my tracks. She knew right…
Fashion
Sorry, Cherry—This Juicy New Fragrance Trend Might Be Even More Intoxicating
Don't get me wrong; I'm a major fan of cherry perfumes. What some fragranceheads might consider too sweet and cough syrup-y I find…
Fashion
5 Simple Yet Incredible Chic 10-Minute Outfits That Will See Me Through 2025 and Beyond
As we settle in to 2025, it's easy to find yourself falling into an outfit rut. The days are still pretty short, the weather seems to have…
Fashion
I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
Even as a beauty editor who has tried almost every lip liner going, many of them have left me pretty disappointed. Some are too dry and…
Fashion
Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive
Throughout my years as a beauty journalist, I've picked up a lot of tips when it comes to perfume. From learning the blueprint of smelling…
Fashion
If Skinny Jeans Are Really Back This Year, These Are the 5 Best Tops to Wear Them With
Just when I've settled into being a baggy or barrel-leg jeans girl, along comes another new (or in this case, not new at all) jeans trend.…
Fashion
A Simone Rocha Two-Piece, English Countryside Location and Perfect Blooms Set the Mood for This Beautiful Wedding
"We met and fell in love in New York City", says Jessie Hyman, co-founder of Pruzan Running, when I asked how she and her now-husband,…
Fashion
Not All Luxury Buys Are Worth It, But I've Found 19 New-Season Items That Absolutely Are
As the new year gets underway and we start to consider what buys are worth investing in, one thing is becoming clear—all the best luxury…
Fashion
These 28 Items From Nordstrom, J.Crew, and Gap’s Presidents' Day Sales Will Sell Out ASAP
For many people, long weekends mean an extra day off to spend with family and friends, but for me, they only mean one thing: holiday sale…
Fashion
Shoes Are Never Just Shoes—6 Trends That Will Completely Alter Your Spring Outfits
If there’s one thing I’ve learned in my years of dissecting trends, it’s that shoes are never just shoes. They are the first signifier of…
Fashion
Suddenly, The Chicest People In New York and Copenhagen Are Completing Their Outfits With This Surprising Styling Trick
Like many fashion editors, I use fashion month as a temperature check for the trends set to ripple through the seasons ahead. Whilst the…
Fashion
I Tried On Dozens of Designer Flats—These 20 Pairs Are Really Worth the Investment
Given my job as Who What Wear UK's fashion editor, and my well documented shoe obsession, I'm often called upon in the office for extra…
Fashion
These 30 Designer-Vibe Zara Buys Just Saved Me $24,246 (Yes, I Did the Math)
Shopping online for a living means that my brain is basically a catalog for every important fashion item that's worth knowing about right…
Fashion
Trust Me—Buy These 22 Things
Trust Me—Buy This is a series where editor at large Nicole Eshaghpour makes her favorite fashion finds shoppable for Who What Wear…
Fashion
Londoners and Parisians Already Know This Flat Shoe Trend Is Key to Chic Spring Style
As I prepare for the warmer seasons, I’ve been thinking about the simple wardrobe swaps that will refresh my spring capsule collection.…
Fashion
Fashion People Are Accessorising Like It’s 2008 Again—I'm Road Testing These 7 Trends
Welcome to the Gen Z Mood, where I—Who What Wear UK's 26-year-old social media editor—keep you updated with my mood of the month and the…
Fashion
Trust Me—This Is the One Versatile Makeup Product You'll Find in Every Who What Wear Editor's Kit
To me, a good nude eyeshadow palette is the beauty equivalent of the perfect camel knit from Toteme or The Row—it's completely timeless,…
Fashion
When Did Our Beauty Products Stop Working? These Classic Products Are Best Sellers for a Reason
As a beauty journalist of over a decade, I am in a bit of a funk. I have devoted my career to researching the most important beauty…
Fashion
Kendall Jenner Wore the Polarizing 2000s Accessory Trend That Might Be Everywhere This Fall
The early 2000s were a wild time for fashion. People wore an inexplicable mish mash of trends co-opted from previous decades, including…
Fashion
Ayo Edebiri Just Wore the Boot Trend That's a Favorite of Mary-Kate Olsen and Kate Middleton
Certain outfit combinations always make sense. For me, this includes skinny pants styled with riding boots. As an avid horseback rider,…
Fashion
Hurry, the Nordstrom Winter Sale Is Almost Over—These Last-Chance Items Are Worth It
If you haven't heard the good news yet, Nordstrom's Winter Sale is on through February 17, and with up to 60% off chic closet staples,…
Fashion
This Bag Trend May Be Annoying, But Nothing Makes an Outfit Look More Expensive
I'm usually pretty receptive to just about any bag trend, but there's one current one that I've been reluctant to touch because it's just…
Fashion
The New Designer Bag That's Off to a Flying Start in 2025
It's February, which means love is in the air, and New York Fashion Week is upon us. Despite the daily dusting of snow, street…