Fashion
I'm a NYC Derm With Access to Spendy Treatments, But I Constantly Recommend These $40-or-Less Products
Welcome to Drugstore Heroes, a monthly series in which we spotlight the often-overlooked and under-hyped drugstore beauty products that…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
I Find Closet Staples at Zara, J.Crew, Banana Republic, Vince, and Madewell—These 30 New Items Are Chic
There are a few brands I turn to if I’m looking for a new piece that has the potential to become a closet staple—aka, a versatile select…
Fashion
These Presidents' Day Beauty Deals Are So Premium, We Thought Amazon Must Have Glitched
You may turn to Amazon for your cleaning supply restocks and TikTok-inspired impulse purchases, but did you know that there’s a whole…
Fashion
Kendall Jenner Wore the Trend Everyone With Taste Is Wearing in 2025
One of the key trends across the spring 2025 shows was dubbed "soft power" by Who What Wear editors Kristen Nichols and Eliza Huber,…
Fashion
These Are the Colors Everyone With Rich Taste Will Wear in 2025
If you’ve read our thorough digest on the spring 2025 trends, then you’ll already have some idea about the colors that are set to dominate…
Fashion
I'm Ready to Embrace a Capsule Wardrobe—29 Madewell Items I'm Starting With
In case you're not aware, Madewell has a ton of elevated basics in its new-arrivals section. From minimalist yet eye-catching accessories…
Fashion
I'm a Nail Trend Expert—These Are the 6 Nail Colours Everyone Will Be Wearing This Spring
Today, for the first time in a long time that I woke up, looked outside the window and was greeted with an unexpected sight: the sun was…
Fashion
I Take Back Everything I've Said Before—The Square Bob Is the Chicest Haircut for Spring
Here at Who What Wear UK, we are always on the lookout for the latest hair trends. In fact, it's my job to keep an eye out for trending…
Fashion
Sabrina Carpenter Made Cropped Pants Look So Elegant With This Classic Heel Trend
It turns out that cropped black pants are perfectly in step with Sabrina Carpenter's signature retro aesthetic, and she just proved it.…
Fashion
Sorry, Milky Nails—This Is the High-End Nail Colour Celebs Wore to the BAFTAs Instead
While method dressing—that is the act of referencing a film or character through your wardrobe choices—has become a fixture amid awards…
Fashion
Hold Up—I Think the BAFTAs Just Proved This Long Forgotten Makeup Product Is Back
It takes a lot to pry my attention away from the stunning looks being paraded through central London at the 2025 BAFTAs. Or so I thought,…
Fashion
So Many Celebs Just Wore the Timeless Dress Trend That Looks Expensive No Matter How Much You Spend
As a fashion editor with a penchant for celebrity style, the BAFTAs 2025 is always one of my favourite nights of the year. Drenched in…
Fashion
This Classic French-Girl Hairstyle Always Looks So Chic—I Saw It All Over the BAFTAs Red Carpet
The 2025 BAFTA Awards are in full swing, and there are so many showstopping beauty looks to unpack. From Kelly Rutherford's statement…
Fashion
Cynthia and Pamela Wore the One Shoe Trend I Always See On Elite Fashion People to the BAFTAs
There's nothing fashion people love more than taking an item or trend that was once considered a little bit dated looking and giving it…
Fashion
This Elegant and Classy Colour Trend Quietly Stole the Show at the BAFTAs
When it comes to colours, some just look more expensive than others. It's a fact. With elegance reigning as a major fashion aesthetic in…
Fashion
Excuse Me While I Gawp at These Incredible BAFTA Beauty Looks
Awards season is in full swing, and I don't know about you, but I'm very happy about it. Yep, as a beauty editor, this is a pretty…
Fashion
All of the Most Show-Stopping Red Carpet Looks from the 2025 BAFTAs
As a film fanatic and a fashion obsessive, you can bet that BAFTAs 2025 is going to be one of my absolute favourite nights of the year.…
Fashion
Jessica Plummer and Emma Naomi Just Debuted What's Set to Be the Most Worn Mascara at the BAFTAs
As a beauty director who spends a great deal of her time analysing red-carpet beauty looks, I'm going to let you in on a secret: I usually…
Fashion
You Have Great Taste: I Tried the Basics WWW Readers Bought the Most Last Year, and I Loved These 9
If you're a regular Who What Wear reader, you've likely noticed our obsession with wardrobe basics. We're passionate about helping others…
Fashion
Suddenly, All the Chicest People I Know Are Wearing this Elegant Handbag Brand
At Who What Wear, we take pride in identifying the promising emerging brands that are making waves in the fashion zeitgeist. Our team is…
Style
L&L Hawaiian Barbecue Brings New Yorkers the Plate Lunch
There’s something almost ritualistically precise about the Hawaiian plate lunch. A scoop of pale macaroni salad, almost quietly radical in…
Fashion
Wait, What? Suddenly The Chicest Celebrities Are Styling Millennial Throwback Trends Like It's 2010
As someone who grew up in the Tamagotchi-owning, Girls-watching era, I have a soft spot for the trends that defined the late noughties and…
Fashion
Literally, Everyone At Who What Wear Is Shopping and Styling This Pretty Skirt Trend Right Now
There are a lot of places I look towards when I'm trying to track down new season trends. Of course, there's Instagram and street style…
Fashion
The White Lotus Is My Entire Personality—24 Resortwear Pieces That Match the Vibe of Season 3
In its first two seasons, The White Lotus transported us to the magical islands of Maui and Sicily. For the highly anticipated third…