Fashion
Kate Middleton Just Re-Created One of Princess Diana's Chicest-Ever Outfits
Kate Middleton and Princess Diana are both revered as royal fashion icons but I’ve never considered their personal styles to be…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Hear That? Your Refreshed Summer Wardrobe Is Calling With 16 New Pieces to Shop
Before you know it, it'll be mid-July, and you'll be booked and busy with events, trips, and weekend hangs. The last thing you'll want to…
Fashion
Attention, Wedding Guests: Here Are 16 Summer Pieces I'd Wear to Each Event
I'm 28, which means my social life (and my savings account) revolves around bachelorettes, bridal showers, weddings, post-wedding…
Fashion
I Wasn't Sold on Capri Pants, But This Shoe Trend Makes Them Look So Chic
I can't escape it any more, I'm falling for the capri pants trend. While I resited them for all of last summer, assured they'd be a…
Fashion
I've Been Looking for an Elegant Throw-on Summer Dress—This High-Street Style Is It
With summer fast approaching and temperatures finally rising here in the UK, I've started to think about finding those easy yet elegant…
Fashion
So This Is What Celebs Wear to Attend Summer Weddings in Europe
If you're heading to a summer wedding in Europe—or just fantasizing about one—you might be wondering what exactly to wear. Flowy dresses?…
Fashion
15 On-Sale Perfumes That Make Me Feel Like a Spring Fairy
New York City is notorious for soft-launching spring, but after a roller coaster of warm to frigid temperatures, I think we can safely…
Fashion
I Went to Paloma Wool’s First Flagship Store in NYC—Here’s Everything I Tried and Loved
I might even go as far as to say that if I could only wear one brand for the rest of my life, it’d be Paloma Wool. I know that sounds…
Fashion
I Didn't Think My Shopbop Cart Could Get Any More Elite—Then I Clocked the Secret Beauty Sale
Like any shopping-obsessed person in the modern age, one of my pastimes is scrolling through the sale section on my favorite sites in…
Fashion
The 11 Best Mesh Ballet Flats - According to a Fashion Editor.
As a fashion editor, there's something so fun and satisfying about seeing a trend start to percolate and then really take hold over the…
Fashion
I Just Dyed My Hair "Butterscotch Blonde", and I've Never Had So Many Compliments
As a beauty editor, I write about hair trends every single day, so I thought it was about time I tried one of the trends out for myself.…
Fashion
There's One Day Left to Shop J.Crew's Incredible 50%-Off Summer Sale
It's finally almost summer (44 more days…), and I can't wait for all the warm-weather outfits (and the beach days and the seafood…
Fashion
Out of the 33,000 Items on Sale at Nordstrom Right Now, These 37 Are the Chicest
As I was perusing Nordstrom's site this week, I noticed how extensive their sale section is right now. Never one to miss an opportunity…
Style
Sigrid Nunez on the Beauty of Narrative Restraint
“Plot, shmot,” the writer and editor William Maxwell once said to John Updike. Sigrid Nunez couldn’t agree more. She used to tell her…
Fashion
3 Trends That Will Completely Elevate Your Wardrobe This Spring
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
2500 People Waited for These '80s-Inspired Body Mists to Hit Shelves—They're Finally Here (for Now)
Vacation, the brand known for A) sunscreens that are as fun to use as they are effective and B) an unapologetically kitschy, 80s-inspired…
Fashion
How Tracee Ellis Ross’s Stylist Prepared For the Met Gala This Year
Karla Welch is one of the biggest stylists in Hollywood. And last night was the Met Gala, one of the biggest nights in fashion. To say…
Fashion
The Most Memorable Moments From the 2025 Met Gala
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
2025's Favorite Flats? Say Boat Shoes, Loafers, or Slippers and You'll Be Wrong
As a seasoned fashion editor, I like to think I’ve seen every trend resurgence. But every now and then, fashion throws me a curveball.…
Fashion
I'm 6 Weeks Postpartum—This Unexpected Beauty Product Helps Me Feel Like Myself
Every mom I know has told me that nothing can truly prepare you for the whirlwind of emotions you experience after giving birth. Between…
Fashion
The Fear Street: Prom Queen Cast Takes Prom Style to a Killer New Level
This month, Netflix is serving up another scary-good installment of its blood-soaked Fear Street franchise with Prom Queen. It's 1988, and…
Fashion
Buh-Bye, Heels—The Controversial Flat-Shoe Trend I Saw So Many Celebs Wear After the Met Gala
In my experience, one of the best ways to assess how comfortable a shoe really is is to watch what celebrities wear after a big event, not…
Fashion
COS Has Been Inspiring My Spring Wardrobe—27 of My Favorite Chic Finds
I remember what I asked my mom for as my 21st birthday gift: a dress from COS. I'd never owned anything from the brand before, but I loved…
Fashion
I Live in Basics, But I Keep Talking About These 5 Trends That Are Very Fashion Person Coded
Basics make up a hefty chunk of my wardrobe given that they're the foundational elements to my everyday looks. I'm referring to white…