I Went to Paloma Wool’s First Flagship Store in NYC—Here’s Everything I Tried and Loved
I might even go as far as to say that if I could only wear one brand for the rest of my life, it’d be Paloma Wool. I know that sounds hyperbolic, but going to their first-ever flagship store in New York felt like stepping into my dream wardrobe.
Founded in Barcelona by Paloma Lanna in 2014, the project has become a cult favorite for its distinctively dreamy, conceptual approach to everyday dressing. The clothes are both understated and playful—somehow managing to feel laidback and elevated at the same time.
Throughout the seasons, the label continuously informs my wardrobe: their pieces are timeless, yet always a little unexpected. Each one feels like it was made especially for you, with thoughtful details and a sense of individuality that feel personal. I think of it as “artful minimalism.” With a community of customers made up of creative people across disciplines, it’s a favorite of artists of all kinds. Since they now show at Paris Fashion Week, I’d love to experience one of their runways in person someday.
Over the years, I’ve gone down multiple rabbit holes looking for adjacent brands that feel in line with Paloma Wool’s well-known aesthetic—and I’m definitely not the only one. There are tons of TikToks about their signature style, which has basically become a visual language of its own.
With the opening of its highly anticipated flagship in Soho at 425 Broome Street, here’s everything I tried—and loved.
What I Tried
(Image credit: @audryhiaoui)
Paloma Wool
No 1776 / Benito
This dress was my favorite. Made from 92% Cupro, and they actually have an entire line in this material—which, I’m not exaggerating, shocked me with how soft it is. It drapes so nicely and is extremely flattering.
Paloma Wool
No 2417 / Piera Ii
These aren’t my typical style, but found these court shoes with the little decorative floral studs charming.
(Image credit: @audryhiaoui)
Paloma Wool
No 2464 / Nadine
I really liked this polka dot set.
Paloma Wool
No 2379 / Dio
(Image credit: @audryhiaoui)
Paloma Wool
No 2309 / Donalti
This sweater with irregular buttons.
Paloma Wool
No 1094 / Vicky
I normally don’t go for yellow, but this bag took me by surprise.
(Image credit: x)
Paloma Wool
No 1652 / Mopit
I’ve been eyeing this halter for such a long time.
(Image credit: @audryhiaoui)
Paloma Wool
No 2398 / Win
An gingham asymmetrical top made of seerstucker.
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Paloma Wool
No 1527 / Yausi
I want this dress so badly.
Paloma Wool
No 2421 / Km006
These sporty ballet flats.
Paloma Wool
No 489 / Cayetano
I keep seeing this bag on TikTok.
Paloma Wool
No 2408 / Duli
Paloma Wool
No 1668 / Jay
Paloma Wool
No 2418 / Fernanda
Paloma Wool
No 2015 / Lai
A knee-length pleated skirt.
Paloma Wool
No 2449 / Sharpie Top
The beaded details on this bikini.
Paloma Wool
No 2450 / Sharpie Bottom
Delicate embroidered trim.
Paloma Wool
No 2442 / Whip
Paloma Wool
No 1906 / Pina
These have been on my list—I’m torn between black or silver.
Paloma Wool
No 2027 / Sapito
My friend was wearing this top recently and it looked so cute.
Paloma Wool
No 2384 / Sakura Ii
Would love this carry-all.
Paloma Wool
No 2459 / Flann
Paloma Wool
No 2415 / Milagros
All of their bags are so good.
Paloma Wool
No 2204 / Adrienne
This glass beaded necklace.
Paloma Wool
No 2113 / Lea
The mother-of-pearl detail on this bikini…
Paloma Wool
No 2114 / Manon
Paloma Wool
No 2291 / Prima
